Marketing professionals' guide to interactive video quizzes

Nov 18, 2022

Interactive video games are certainly the most effective instrument in the arsenal of tools to draw attention to their viewers.

This also encourages viewers be engaged with the videos, improving their experience and multiplying the value of your content.

Not sure how to make use of videos to educate your employees and boost sales? This guide will help. this tutorial. This tutorial will clarify the concept behind a video test and the best way to make use of it and as well how to build an entirely new one using .

What will you be able to

  1.       What is a video assessment?
  2.       4 ways you can use interactive video quizzes
  3.       How can you make an interactive video game using
  4.       Pop (video) quiz

What is a quiz based on video?

The viewers can choose easily between the answers you provide - and they can also skip ones they don't wish to ask. Based on the type of quiz that you design The video may:

  • Keep reading until a user has answered your query or
  • The branching out can be an extension of another area based on the choice the user selects

Whatever the case, making your own video test (psst! You can easily create an interactive quiz- we'll show you how in the coming paragraphs) offers a lot of benefits , such as:

  • Better viewer engagement. Instead of interfacing with your videos through pause and exit videos, questions in your video allow viewers to have more opportunities to get involved through your videos by giving answers to strategically placed questions.
  • collecting feedback from the viewers. Alongside making videos that quiz your viewers to educate your audience, use for sourcing the feedback of your viewers. Simply include the "yes or not' or'multiple-choice form' question at the end of the video, to inquire from the viewers to determine how helpful this video is.
  • Enhancing the segmentation of your target audience. Based on the answers viewers choose in your quiz, you can separate them into groups with similar characteristics. Use the data you gather to better target your audience by delivering relevant marketing material.

There are four methods you can make use of interactive video tests

1. Give relevant, better-targeted details

Utilize video tests to help users understand which educational material is useful for the students and what kind of items are most beneficial for them.

2. Get customer feedback

Inquiring about viewers' views on the new range to asking how pleased they feel with your services or educational content, video quizzes can be great to gather feedback.

The most exciting part? You can collate feedback on your products too. Create and distribute bite-sized videos about the latest idea (based on the requirements of your customers -- for instance, suggestions for new features in your SaaS tool , or even a different pricing arrangement) and then solicit feedback from your customers. them what they think of the idea.

3. Check your viewers' knowledge

It's a fantastic way to test your knowledge of videos for marketing professionals and the creators of educational courses that are sharing education materials. Companies can also use videos to test the comprehension of their employees when they offer annual training (think DEI, IT, or cyber security security classes that the majority of organizations have to train employees on).

This video of an interactive quiz from the Radisson Hotel Group shows how they make use of quizzes in their training for staff members to deliver excellent customer service.

4. Simplify education

Sharing complex information is never easy. However, the capability to break it into small chunks and provide a more immersive experience with videos is a fantastic method that makes it simple to learn.

Additionally when you add a reward option to your test, it can help retain your participants' attention and more effectively. For example, this EMS interactive video, which gives the quiz-taker points according to their answers:

How can you make an interactive test with video?

To begin, you'll require:

  • A user account with the Interactive Add-on active
  • A previously uploaded footage that's waiting to be transformed into an interactive video
  • A list of the questions you want to ask and solutions you might wish to quiz your viewers

How do you create a video-based quiz in just seven steps

  1. Create a hotspot, or overlay on your video. There are many ways to make Quiz questions in your video by having several hotspots pop up at certain intervals in the video or having the overlay appear at a specific time in the video. Below is an illustration
  1. To create, edit or manage your questions, go your question in the " Question manager"by including any hotspots and overlay elements. Once you've created an inquiry within the Question Manager you can include additional hotspots and elements to answer your queries.
  2. Within the Question manager, it is possible to add, edit and delete questions that link back to your hotspot or overlay the element. You'll find a drop-down for you to pick your question from the answer you are creating.
  3. Fill in the details for scores, answers and verify if you're accurate. After you've filled in the required information then click the add button for saving the information to the hotspot.
  4. Repetition these steps for additional hotspots, overlays or elements that are connected to the exact question. It is important to mark each one of them as the correct answer to effectively monitor the success of your quiz.
  5. After you've finished your video You can then use the resultselement of the Overlay Editor to show results back to viewers in real time.
  6. Take a quiz and download it to view in the video!

Pop (video) quiz

Just kidding!

In the end, videos are a great way to engage and teach your target audience, regardless of whether they're employees at work or customers you want to target. Make use of the data that quizzes provide to build an knowledge of what your clients want to know, and make it easier to distill that information into an exciting, engaging design as well as entice prospective buyers through innovative strategies.

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