Meeting Fast Fast: Inside 's end of year interactive video

Take part in the above video as well as read the article for more details on how we constructed the website.

 Capturing high-quality content

To start, we reached out to people in our community of talent around the globe - creative directors in the Netherlands and filmmakers from the UK, animators in Australia as well as activists from NGO organizations in Nigeria just to mention a few.

We then requested them to use their phones, cameras, and laptops to address three questions about the year ahead:

•   What's your mission for the upcoming year?
•   What's inspiring you in the New Year?
•   What are the biggest hurdles that you are anticipating in 2023?

Their responses spoke to the power of community such as this gem by Creative Director as well as Soursop co-founder Ravi Amaratunga Hitchcock...

"In our individual streams, we can only accomplish a certain amount However, when we work together we are able to do huge gigantic, enormous things."

...and the limitless possibilities of storytelling, like this sentiment of Staff Pick filmmaker Faith Briggs.

"I do not want to share cool stories. I want to tell tales that are important."

 The post process is streamlined

After editing all of videos submitted, we knew we wanted every segment of the video to stand alone. So, we created an assortment of supercuts with our top answers to each of the three questions above.

And, to prepare for the possibility of interactivity, the's team set a few ground guidelines to help transform the video from sizzles and raw footage to an immersive experience.

•   Include an interactive element within the first ten second  
•   Allow for :15 to :20 in between hotspots  

The idea of the possibility of an interactivity adventure

"Making a video interactive is all about adding value" claims Jen Mendler, a Senior Designer at . "Our community did the heavy lifting by offering such insightful insights about the year to come And we followed it by creating a video experience that puts the viewer in the driver's seat. The focus is on deciding your own destiny in 2023."