Methods for Collecting Testimonials for a better growth of your membership site
Contents
- Why Do I Have to Bother with Testimonials?
- You can ask at the right Moment
- Let It Be Easy For Your Members
- Have your Members share Their Experiences
- Text is great But Video is more effective
- Publish the Testimonials On Your Website
- Final Thoughts
An effective method to expand your membership program, regardless of whether you're just starting out or are already well established, is to publish the testimonials of your members on your site.
If used in the correct manner When used in the right way, testimonials can help make your membership program look more trustworthy and can highlight its best features.
You can also offer visitors that social proof that persuades the reader to bet in your site's information.
There's plenty to gain from including testimonials on your membership site, collecting and publishing the feedback of your customers isn't easy.
If you do follow the advice given in this article then you'll be on the way to boosting your membership site through the use of testimonials.
Why bother with testimonials?
To summarize, positive testimonials can have a powerful effect on the conversion rates of your membership site and help convert many of your site visitors into paying members.
Used properly, testimonials can provide answers to questions that potential clients may have, showcase your knowledge and experience in a way that indicates that you are safe in entering data for payment into your systems.
If you're proud of your membership website and its contents, there's no reason not to be publishing reviews on your site. So to help you begin, this manual offers tips and suggestions regarding how you begin collecting and using testimonials to increase the number of members on your site.
Let's begin...
Make sure you ask at the right time
Because of the numerous advantages of publishing testimonials to your website, you might feel compelled to solicit feedback from your members immediately. But, at this point, being so proactive isn't a good idea.
It is better to give members enough time to gain access to your website as well as, if needed request assistance. Once they've had a chance to use your website's membership benefits in addition to experiencing the best customer service you can provide and experience your top-quality customer service, they'll be more inclined to - and more able- to provide genuine positive comments.
Facilitate the Experience of Your Members
If you were to send off an email to your members, asking to share their thoughts on your program for membership This approach is unlikely to produce the most effective results.
You should instead attempt at making it easy as possible for your members to provide feedback.
This not only gives you the opportunity to get the kind of feedback that you're interested in however, you also have the option of using the more sophisticated features of an application to include feedback fields to your forms , which allow visitors to review your website with the click of one button.
After we've discussed how to get feedback Let's take a look at some of the data you can try to collect from your customers...
Have your members share their Erfahrungen
In order to receive the kind of feedback that could be used as an effective testimonial, you must make sure you ask the appropriate questions.
Instead of asking users what they thought about your website's membership program, invite them to discuss their experience.
Inquire about their needs and prompt them to explain why they signed up initially, how your program helped them and the results they got after putting your advice into practice.
Another suggestion for concerns to be asked include what they were hesitant about prior to signing up and, in the event that they did, how your membership site addressed their concerns.
It is also possible to ask them whether they would endorse your program and if so, to whom.
Keep in mind that you do not have to share all their comments, however the more questions you pose, the more material that you'll be working with.
But, be careful not to overdo it by asking for too much of your members, and you could risk getting overwhelmed and refusing to engage with the request. It's better to be less when it comes to asking a favor from your members.
In order to make your reviews more engaging and trustworthy Make sure you ask for a photograph of your customers and include a hyperlink to their site or profile on social media so they can be sure the authenticity of the comments.
Text is Good, but Video is Better
Some studies suggest that incorporating video on your landing pages could boost conversion rates by more than 70%, as compared to just publishing comments in text format on your website.
Consider people you've worked closely with and built a good relationship with. In particular, those that you have known are getting great results through your work. They are the perfect people to hit up for video testimonials.
You might want to reach for these people.
These apps put your request for review front and center and makes it fast and simple for least tech-savvy users to send one.
Seriously consider offering potential reviewers a reward to take the time in submitting a video.
Post the Testimonials on Your Website
And lastly, be sure to publish testimonials as soon as you receive these.
Do not wait until you've received multiple responses from your members. Instead, apply this important information to use immediately.
If the initial feedbacks you get aren't the most impressive If they're enthusiastic, you're welcome to include these testimonials on your website.
You can always replace them later, once you've refined the process of soliciting feedback and begin getting more amazing testimonials.
You can also utilize the purpose-built testimonials plugin to start a new page, and include the comments with plain text.
In the process of publishing your testimonials, try to include as many details as possible including the complete name of the member as well as a picture, an address for their website or a hyperlink to their social media profile so that your visitors can verify for themselves who the testimonial is from.
Don't forget to get approval before publishing the testimonial, especially if the author has done any editing.
Don't forget to make a website for your reviews and then store all your feedback there.
Instead, publish your best comments on the home page of your website and on your sign-up webpages.
By displaying your glowing testimonials front and center, you can deploy them at the exact time they'll prove most useful to increase the number of members on your site for example, when you ask your visitors to take action and sign to join or fill in the details of their payments.
Final thoughts
I hope these suggestions for getting testimonials and using them for promoting your membership site are helpful.
You should now be ready to start effectively asking for comments from your customers and then publishing it so it can have the biggest positive effect on your site conversion rates.
If your site's membership program is yet to secure its first members, then you could always consider offering the program for free as a reward for honest feedback.
While you won't earn any revenue directly from these members, their feedback could prove invaluable when it comes to advertising your membership website.
Are you prepared to begin inviting your members to give feedback? Comment on your ideas in the comment section!