Mobile Marketing in eCommerce - Capture, Engage, & Convert
Mobile marketing differs from the traditional eCommerce marketing because of the device customers are using to access and navigate your store online. The general consensus is that your website must be mobile optimized. But effective mobile marketing extends beyond that.
Here's why:
Mobile users require and want to experience a completely different experience from those who could get or want for a laptop or desktop.
So, your mobile-based marketing must take advantage of certain techniques and tools which work particularly well on phones. Let's talk about some later. However, to give you an idea, your mobile marketing strategies will include email marketing social media, SMS and anything else that could be accessed and used on the smartphone.
In terms of eCommerce, mobile buyers make up about 40 percent of sales. This is more than $350 billion and this is expected to increase in the coming years. People spend hours every day gazing at their phones since, unlike computers, they take them everywhere.
There are seven elements of mobile-based marketing that you can employ to attract customers to your store:
1. Make use of email newsletters and automatization
The email newsletter is particularly suited to smartphones because responsive designs are able to be adapted to the latest technology. They are a good method to keep in contact with your leads and clients and keep them updated with valuable information, provide them with pertinent offers that meet their needs, and make them feel special.
Additionally, 68% of emails are opened on mobile devicesbecause, the majority of people find it simpler to use.
And by incorporating email automation to your workflow to strengthen the bond to your customers, without spending more time doing it.
When someone completes a form, buys the product, inquires about a question, abandons a cart, or performs an act on your online shop, you are able to automate emails to instantly respond. Some examples are welcome messages, onboarding sequences and special promotions email for abandoned carts, and many other communications.
If you'ren't sending email messages, such as newsletters and emails then you're missing a great chance to keep your mobile users in touch and engaged. Why? Because even if your customers are waiting in the school pickup line, sitting at the barber shop or on the subway to commute you can let them browse your email and buy your products. It's about getting your customers where they are.
MailPoet lets store owners make effective email newsletters as well as automates. And the editor ensures that your newsletters look fantastic on devices of all types and sizes. Need to speed up your email? Take advantage of pre-built templates that can be used in a range of scenarios for eCommerce. See how MailPoet will help improve your mobile marketing communications with email.
2. Create video marketing and ads
When it comes to smartphones, video reigns supreme. Text on phones that is long will probably never be the same as watching a video.
It is possible to post videos on social media platforms and use them to drive existing followers to your shop or advertise your videos on platforms like YouTube to draw new followers.
And embedding videos on your own site can turn users who are browsing into customers. How? You can use videos to demonstrate the capabilities of your product, or show how to use the product. It is possible to share testimonials from customers to show just how effective your products can be. Or you can share behind-the-scenes designs that show off your impressive team , or even eco-friendly products.
This is the fastest video you'll ever create and it looks stunning on mobile devices.
3. Optimize for voice search
It's a unique feature of mobile marketing. If you're not sitting in front of your desk, it's significantly simpler to speak to phones than type in it. Voice search has thus become very popular and, with devices such as Siri and Alexa, a regular part of many people's lives.
It affects the type of content and blogs you write for a number of reasons.
The first is that people make use of voice search to answer straightforward questions, and for finding the most basic details. It is a great way for connecting people to blogs offering this kind of data.
Therefore, it is possible to name certain pages or even create new ones around the long-tail, conversationsal-style questions users typically ask to search for voice.
It might be wise to add a few FAQs on more of your websites that relate to the information on the page. It is also possible to include questions within the H2 and H3 subheadings.
A bookstore, for instance, could include a heading that is the kind of question that someone could ask such as "What are the best books for first-time parents?" -- followed by a list of five most popular choices.
4. Create display ads
Advertisements on banners don't usually work well on desktops since they can be lost amid the other information on the web page. With less screen space on mobile devices, your display ads may get more interest.
Either way, you can create display ads and make them available to users as they browse social media or play their favourite games on mobile. They are great for remarketing to previous site users or, if directed correctly, will help you find new prospective clients.
Learn more about creating the perfect display advertising campaign.
5. Make use of social media
What do people spend their time using their phones for at least three or four hours each every day? Many are spending quite a bit of that time on social networks.
Do you post on the platforms where your viewers are most likely to be?
This is a great place to share videos, special deals and blog articles, useful solutions to problems, as well as other content that can be shared. You can also consider including humorous content like memes or humorous GIF animations, if you think it's appropriate.
Social media doesn't only focus on increasing sales and introducing new clients to your brand but it's also effective way of communicating with your current audience in order to keep your brand top of mind, reinforce your brand's importance as well as gather valuable feedback to shape the future of your company.
6. Use AMP for your blog posts
What's the most significant obstacle to mobile-friendly marketing that is effective for eCommerce? Page load speed. Why? Because mobile is focused on ease of use. It's convenient and it's fast.
The mobile-optimized websites often do not perform well on this front. Many pages take much longer than three seconds for loading this is roughly the length of time that the average user is willing to sit for.
That is in other words, the more time your webpages are taking to load, the less active visitors you'll lose. This is especially true for mobile devices.
The AMP project, which means 'accelerated mobile page is a way to structure your blog's page and other web pages to can load quicker for mobile phones.
The average load speed of AMP-style websites is just under a second. This is fast, about four times faster than standard mobile websites.
AMP pages provide smoother and less unwieldy user experience. The scrolling experience is smoother and pages aren't loaded in a clunky fashion in a single time. Also, this will improve your SEO, because loading speed of pages is one of the factors that rank your site with Google.
It's a good thing that you may not have to pay thousands for developers to assist you. It's possible to use an AMP plugin that works with WordPress that can help you transform your site's pages to the format. Discover more on the AMP plugin.
7. Make use of SMS for to market your business
SMS marketing is extremely effective on mobile devices since much everyone opens and reads text messages.
Although there is a wide range of messages that you could send via text, even simply sending useful customer service automation texts can be greatly appreciated by your customers.
For example, you could transmit a text message at any time a customer's order status is changed. It could inform them that the order is in hold, their order is being completed, their money is being refunded, the order is shipped, etc. Remember that, just like other methods of marketing, such as email You'll have to obtain customers' permission before reaching to them via text.
Track your mobile marketing stats
However, you could go to the next level and see mobile-specific statistics through Google Analytics. Monitor individual ads and observe how visitors move across your website pages, identify the pages that cause users to abandon or leave, and also track the precise amount of revenue that ad campaigns and traffic sources are responsible for.
Think Mobile first.
You may already be making use of a few of these methods for marketing via mobile. If so using them, here's a great reminder to keep doing the same. But if you're missing or faltering on things like videos, social media or SMS, you should take the time to refocus to attract, engage, and convert to more leads and customers that discover your business on mobile devices.