Mobile Marketing in eCommerce : Capture, Engage, & Convert

Mobile marketing differs from conventional eCommerce marketing because of the mobile device customers use to access and browse your online store. The fact is that your website should be mobile optimized. But effective mobile marketing extends beyond that.

Here's why:

Mobile users want and require a different experience than they can get with a laptop or desktop.

This means that the mobile marketing you use should utilize certain tools and techniques specifically designed for smartphones. We'll talk about a few later. However, to give you an ideaof what to include in your mobile marketing strategy, it should include email marketing, social media, SMS -everything that is accessed and used on a smartphone.

When it comes to eCommerce, mobile buyers represent approximately 40% of all sales. It's more than $350 billion which is expected to rise in the near future. Everyday, users are spending hours on their smartphones because unlike computers, phones are carried around with them.

Seven areas of mobile-based marketing that can be used to generate more traffic into your store

1. Make use of email newsletters and automatization

Email newsletters are particularly amenable to smartphones due to their flexible design that is able to be adapted to the needs of the modern technology. They can be a great way to keep in contact with your leads and clients and update them with useful information. They can provide them with pertinent promotions, meet their needs and ensure they feel valued.

Additionally, 68% of email messages are opened on mobile devices because, many people prefer it to access.

By incorporating automation for email to your mix, you'll deepen the connection with your clients , without needing devote additional time to it.

Every time someone fills in an application, purchases or purchases a product, has questions, closes their cart or performs an act on your online store it is possible to automate emails that immediately reply. A few examples include welcome messages and onboarding programs, as well as special deals, emails for abandoned carts and many other communications.

If you're not sending emails, newsletters , or other types of email and newsletters, then you're missing out on a fantastic chance to keep your mobile customers in contact and interested. Why? because even if your clients wait in line at the school's pick-up line, in the barbershop, or taking the subway, you can let them read your emails and purchase your goods. Your goal is to meet your customers wherever they are.

MailPoet lets store owners create powerful email newsletters, as well as automated emails. The editor ensures that your email messages look stunning across any device or dimension. Need to speed up your email? Use pre-designed templates to meet a wide range of situations in eCommerce. Discover how MailPoet could assist you to to improve the effectiveness of your mobile marketing campaigns through using emails.

2. Make videos for marketing and advertising

In the world of phones, video is the most popular. The text on smartphones that is lengthy will likely never be as enjoyable as watching video.

Videos can be shared on social media and use them to bring existing customers into your business or to promote your content through platforms like YouTube in order to gain new followers.

In addition, embedding videos onto your website can convert viewers who browse into paid customers. How? You can use videos to show the features of your item and explain how to use it. You can share customer testimonials that show just how helpful your items are. You can also show behind-the-scenes designs that show off your impressive team  or eco-friendly items.

That's the fastest video you'll ever make and it's gorgeous on phones.

3. Optimize for voice search

This is a distinct feature of marketing via mobile. If you're not at the front of your desk and you're not sitting at your desk It's considerably more convenient to communicate with the phone than type on it. Utilizing voice search is now quite popular in the modern age, with apps like Siri and Alexa, a regular feature of the daily lives of many.

This affects the types of blogs and content you write for a number of reasons.

The majority of people utilize voice search in order to answer simple queries as well as find basic information. So, it works well to connect people with blogs offering this kind of information.

You might also want to change the title of certain pages or even create new ones in line with the long-tail types of questions people tend to use in voice searches.

It might be wise to include FAQs on several of your websites that relate to your page's content. In addition, you can include FAQs within your H2 as well as the subheadings of H3.

As an example, a bookshop could have a name which is a query that someone may ask like "What are the most recommended books for new parents?" This is followed by a list of the five most popular choices.

4. Create display ads

Advertisements on banners don't work well on desktops because they're lost among the various other content on the page. However, with the smaller screen size for mobile devices, your advertisements could get more recognition.

You can also design display advertisements and then make them available to users as they surf social media, or play games they enjoy on mobile. They are great for remarketing clients who have already purchased from you or, if targeted correctly, helping you find new prospective clients.

     Find out more information about creating an advertisement display campaign.

5. Leverage social media

What are people doing on their mobiles for about three or four hours each time? Many people are spending a portion of the time using social media.

Are you posting content on sites which your target audience is?

This can be a fantastic way to promote videos, promotional blogs, informative solutions to problems in addition to other sharing-friendly content. Consider including humor like memes or humorous GIF animations, if consider it suitable.

Social media isn't just about selling to new customers It's also a fantastic method to engage with your existing audience in order to be at the forefront of their thoughts, boost the credibility of your brand, as well as collect useful feedback for determining the direction of your company.

6. Use AMP for your blog posts

What's the largest issue in the implementation of effective mobile marketing strategies for eCommerce? Page load speed. Why? Because mobiles focus on the ease of use. The word "convenience" means speedy.

Mobile-optimized websites often don't perform well here. A lot of pages require more than 3 seconds to load, and that's about the amount of time people are willing to wait in line.

That is, the longer your pages take to load, the more engaged visitors and the less sales you'll make. Particularly for mobile devices.

The AMP project -- it is an acronym for "accelerated mobile pages"allows you to organize your blog's pages as well as other websites so that they are quicker to load on mobile devices.

The speed of loading for AMP-style pages is under one second. This is fast, about four times faster than normal mobile web pages.

AMP pages offer a smoother and more user-friendly experience. Scrolling is more seamless and pages load faster. They aren't loaded in unwieldy chunks each part at each moment. Additionally, this will improve the SEO of your site since speed of loading of websites is a key ranking factor in Google.

There's good news that you do not need to spend thousands on developers to assist you. The plugin is an AMP plugin that works with WordPress that helps you transform the pages on your website to this format. Discover more on it. AMP plugin.

7. Utilize SMS marketing to promote your business

Marketing via SMS is highly effective on mobile devices because nearly everyone opens and reads texts.

While there are a variety of messages for advertising that you could send via text messages, simply sending useful automating text messages for customer service could be greatly loved by your customers.

For instance, you could send the message via text at any time a customer's order status is changed. The message could notify them that the order is in the process, that their order is processed, their refund was made, the order has been shipped and so on. Be aware that, like other techniques for marketing such as emails, you'll need to receive the consent of your clients before sending to them via texts.

Track your mobile marketing stats

You can go further and view mobile-specific stats through Google Analytics. Track individual advertisements along with how visitors move around your pages, identify those pages that make users turn away or move elsewhere as well as track precisely the amount of money that various ad strategies and traffic sources contributed to.

Think Mobile first

It is possible that you are already using a number of these techniques for mobile marketing. If so using them this is a good reminder to continue using similar. If you're struggling to get it right or faltering on issues like video, social media or SMS, you should reconsider your strategy to draw attention to, engage to, and then convert leads and customers who discover your brand on smartphones.

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