Playbook for Designing the Instructional Videos The Course
The truth is that the process of creating online courses involves an enormous amount of effort -which can turn into a painfully long procedure, particularly when you produce a large number in instructional video.
What are the best ways to assist you to simplify the course creation and design process? Storytelling
Elise London, our resident video producer who records all of our internal and marketing courses. The secret to creating engaging online courses is to use stories to organize and present information.
Finding the narrative in the course's problem and structuring your content according to the method of hero's journey is an important step in the right direction. What you have to do to efficiently design, organize and film an engaging online course that contains all the essential tools.
Jump ahead:
- Find the perfect topic for your online class
- The process of planning and structuring an online class
- Shooting your course video content
- Are you equipped with the skills to design your own online course?
A perfect subject in your online training
It doesn't require a completely new concept, straight from the source to build your own online training.
Find a topic that's already very popular. Knowing your company's goals and the target audience will help. Here's how:
Find out what's already resonated
Make use of data measurement tools like Google Analytics to find high-performing publication. Find an ebook that covers one particular subject that performs very efficiently? Consider expanding it into a detailed video course.
Also, you can go through your emails for topics your readership is looking for a virtual class on. You can also send the survey on social media (if you're able to engage your population there) and to communities you're associated with.
Keep in mind that the aim is to choose a subject that the audience has an desire to learn more about.
Do it deep and not wide.
What do you need to consider doing? Examine the feelings the audience faces when it comes to this topic.
You can ask you:
- How much confusion do we have our readers working to resolve the issue?
- Do you have feelings that seem overwhelming and require help to conquer?
In the case of live streaming, as an example there could be anxious feelings as you create their very first live streaming. The topic of the course would then be "How to setup a live stream so it doesn't get overloaded."
This tip will assist you with preparing your course's name
If you're thinking of names for your program think about how your audience is thinking about the specific problem the program is addressing, and then incorporate this into the name.
Designing the structure for your online class
Elise suggests using hero's quest to design the online training course. This comprises:
- Addressing the issues that students are facing. Find these by asking the right questions about the topic of your class.
- Helping them overcome challenges and identifying ways to solve problems. It is here that you break the topic into sections as well as video lessons with each lesson answering an inquiry.
- leaving them with the promise of changes. Offer additional resources, such as templates, checklists and different forms that will help them use the information they've learned.
This is how you can find out the questions of your audience and objectives to help you organize and plan the class.
Ask your audience members questions about research
Instead of making assumptions, adhere to these guidelines:
- Explore Reddit or Quora to compile a list of questions that are frequently being asked.
- Survey and make one-on-1 phone calls with the learners for questions.
- listen to calls from customers, manned by support and sales agents to uncover common questions.
- Find Bestsellers' indexes on Amazon for a deeper knowledge of the questions they tackle regarding the subject of instruction.
If you've hosted webcasts related to this topic, it's an option to review questions that attendees have asked to get information that will help you conduct your own investigation.
The course's topic can be divided into buckets
Then, refer to the concerns and questions of your target audience to break the subject down into narrative components which build upon each other for the next step in the journey of learning.
"Instead of saying that we're going to demonstrate to utilize Interactive Studio' (which is an ambiguous, impossible-to-decipher idea) Instead, state that we're going to teach students, intermediate advanced and intermediate features. This means that your topics for your online classcan be classified into one of those three groups." Elise London, Senior content production manager
Simply put, cut "disparate concepts " into pieces and place them in buckets, so that when looking over the course from afar, this all appears to be more achievable."
Pro tip on course structure
It is important to lay out the curriculum structure in order to reach students where they are at in their development. It's often easy to overshare and make students confused due to the curse of information (a mental bias which assumes that your audience knows as much as you do). Remember to always review the course's design to ensure it is simple.
Create video lessons
- Bring up your students' challenges which are related to the problem the video course is able to resolve.
- Offer solutions to the problem which they're facing.
- Review the video and offer alternative resources to aid them with their journey to transformation.
Videos on demand with scripts
pro tip
Shooting your course video content
You'll require tools
In order to get the best manufacturing tool kit, and to set it up, you'll need the following:
- HTML1 Microphone Cameras (two at the minimum) and a three or 4 point lighting kit
- Learning Management System (LMS). The software will house videos from the class, making the course accessible to the students. Examples are: Teachable, Podia, and Kajabi.
- . It is ad-free platform for video that lets you host, edit and record and add interactive elements to videos for educational purposes that you could and then upload onto your LMS.
- Teleprompter. A device for display which displays text scrolling across the screen to assist users on the screen to record video.
- Music pedal. An affordable, foot-operated keyboard which allows you to alter the slide course that is displayed on screen.
Setting the ideal video for you
Elise suggests:
1. Do not use fluorescent overhead lights.
Shadows may be a bit unsettling on your face. Fluorescent bulbs' lights can flicker occasionally and can cause a greenish hue and impacting your video's quality and consistency.
2. Record in the dark with no light source
Natural light patterns change through the day. If you are filming for several hours at a time, the lighting quality of your video won't be the same, Elise warns. It's also an issue should you decide to move segments from one video into a different video.
3. Set your cameras at different angles
This camera can't "just make editing more interesting" (which is helpful even when you're working with a script, and even if you get it all done in a single shot) in addition to help break the monotony of viewers looking at the face of the instructor."
"More importantly, a second camera is used to cover cuts," Elise adds. "So whenever you're creating an presentation that's not going to come out in a single take The technique to conceal the cut is to use B-roll or cutting through another camera."
4. You should ensure that you keep your space clean and free of clutter background
Do not use bright colors such as magenta, orange and yellow, as they may create reflections in the color and cause distractions to viewers. Choose neutral backgrounds like dark blue, grey or soft white. These backgrounds are perfect for photography as well as a relaxing experience for your eyes.
Recording your online video course
It's natural to feel a little nerve-racking. If you've put in the time planning and writing your course, filming isn't a big deal.
5. Always make use of a Teleprompter
Teleprompters will prevent you from being stuck on screen while you attempt to determine which part you have to recall.
The process of recording is straightforward it reduces editing but "it will also allow users to remain focused towards the camera while you are looking into the display on your teleprompter" Adds Elise.
6. Utilize a music pedal change between slides
"Instead of having a mouse or keyboard which is visible on your palm, you could make use of a music pedal change your slides. It's basically just a USB Bluetooth keyboard with a left and right. It means that the speaker does not need to look for either the mouse or the keyboard in order to move."
Editing on-demand video content
Trim your video to ensure clarity, and give viewers an enjoyable viewing experience using these professional tips:
7. Make a ruthless edit
8. Include B-roll video content to ensure maximum participation
One method to break through boring talk-head video is switching between camera at an ad-hoc rate.
You can also include animations, graphics slide, footage from stock, or custom recordings for an engaging learning experience.
9. The layers of interactivity
- Enjoy a build-your-own-learning path
- Hit the video hotspots below for more information about learning resources
- Jump between sections that are most pertinent to their needs (useful to create a video for onboarding within the business)
It is evident that interactive videos improve viewer participation and increase retention. Also, you can assess your students' understanding by making video-based tests with Interactive.
Do you have the skills to develop your online course?
The process of creating a video course that which you enjoy by your audience can be summarized as:
- Being specific about the problem you want to solve
- Building the information into a coherent narrative
- After that, arrange the data so that it's easy to understand and follow
Don't forget to use appropriate tools can ease the burden of creating high-quality instructional videos that will provide the most immersive experience for learning.
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