Episode 5 of the podcast: Andrew Lock - Top Marketing Expert Explains Walt Disney's entrepreneurial Secrets

On this show, we get to chat with Andrew Lock. Andrew Lock explains how the journey he took from being an assistant cameraman with the BBC and then to become a major player in the online marketing space.

You'll need to check out Andrew's book "Walt Disney's Way" and discover how to build a better business (including membership websites) using the Magical Marketing Strategies of Walt Disney.

You can learn more about what Andrew is doing by visiting his website AndrewLock.com or MagicalMarketingExperience.com

Here are some important moments and events you don't wish to miss during the program:

• An amazing story about how this former BBC cameraman leveraged his one talent to make connections with web marketing giants such as Yanik Silver as well as Dan Kennedy. He developed a flourishing online business, and became one of the biggest brands in marketing online. He started out as a total noob. If you've ever wondered whether it's possible to do this the way, this story of his will show you That you have the ability. (0:00)
• The smart way Andrew Lock got a free membership to Yanik Silver's prestigious and highly-exclusive mastermind group. You can use this same technique to get gigs, interviews, complimentary products or even having your product promoted by some of the biggest names in online marketing. Imagine the kind of boost in sales this could bring to your business. (1:06)
• Andrew Lock shares the dark place he felt during the pandemic and how he was able to pull himself out. And, how you can use what he learned to get through the difficult times of your career and in life. (17:31)
• The secret of almost effortless commercial success. Almost everybody gets this wrong and it causes many years of misery and suffering. Following Andrew's tips and having success, motivation, persistence and stability within your company is nearly 100% guaranteed (10:21)
• How a virtually undetectable issue on your site is certain to kill your conversions this second -- and how to make use of one of Walt's closely-guarded entrepreneurial secrets to fix it fast (30:37)
• An espionage technique Disney effectively "manipulates" kids into upselling their parents to go to Disney themed parks. Additionally, learn how you can use this devious tactic ethically in order to increase the sales of your online courses (29:13)
• The most serious mistake that Disney's new CEO is making that would cause Walt falling over in his grave -- learn the right way to handle an economic downturn (33:18)
• The key to success in your online business. Simply put... Make this a priority and you'll probably to be interviewed by podcasts. Don't and you'll almost certainly remain in the struggle (37:47)
• "The M___ Test. A brain-dead simple way to test if the topic you're teaching is a great match for a site that offers membership (Plus the test is a simpler approach to discover a near infinite number of concepts and topics to build your membership site around) (39:33)
• The nefarious trap most new entrepreneurs fall into that leads them to be in a constant state of struggle and often over a long period of time without ever figuring it out (This could hold you back today) And a simple way to avoid this. (10:43)
• "I________ kills entrepreneurs". The hard lessons learned from the outbreak and ways to defeat the number one business owner "killer". (16:37)
• The retention lesson every website that has a membership needs to take from Walt Disney's theme parks. This is what makes the distinction between a site that slowly withers and dies no matter what else is tried and one that grows and expands almost instantly (25:32)
• It's the "Kodak" Testing. What color the roads in Disney's theme parks is extensively tested to draw customers in. It also explains how to use this same principle for your websites, courses as well as memberships to improve the sales (26:43)
• What is the way that Disney utilizes "fake smells" to upsell parents in the theme parks. Disney actually invented a device to do this and Andrew explains how to take this idea and apply it to online courses as well as memberships in a real method to increase conversions. (29:36)

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