Pricing Strategies to Combat Stagflation Price Strategies to Counter Stagflation

It's not easy enough to run the company during a time that is characterized by high inflation or the recession. This becomes more challenging in the event that both are occurring in tandem.

This is stagflation -- and the experts predict that the period of stagflation will last until 2024.

You may be already looking for ways to reduce the costs of your operation and also alter your overall growth strategy.

And what is the pricing?

As Chief Product Officer, Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR He always saw pricing as one of the most essential factors for growth that they utilized in order to achieve their revenue goal.

and Kurt is of the opinion that iterative pricing can be the most effective strategy for reducing market volatility.

In two one-hour interviews sales managers Todd Stellfox and Tony Markov both spoke with Kurt about pricing strategies that can work in volatile markets as well as beyond. Check out both interviews below and see some highlights of both.

There are a few reasons why you shouldn't rely On You Competitors Price

Your competition's chances of being in the wrong place about the worth of their products (2 minutes):

Strategic Pricing Strategies to control inflation in addition to Foreign Exchange

Price positioning is determined by buying power in the area (2 minute):

What's the best method to market a new product?

What formula should I write to determine the value of a new service (4 minutes):

What do the US and Europe consider pricing?

It was the case that the early stage of American firms were more worried about gaining market share as well as European firms were more concerned with trading across borders more strongly. However there are changes taking place. (2.5 minute):

Pricing Strategies for Breaking into New Markets

Strategies for horizontal vs. vertical expansion models (18 hours):

Iterative Pricing

What the platform does is allow companies to evaluate the price of their offerings (2 seconds):

Full Videos

Watch the entire interview with Tony and Kurt for additional information on international pricing strategies.

Listen to the whole interview featuring Todd and Kurt to learn more about what is the most effective measure of value and the other revenue-generating opportunities different areas :

About Presenters

HTML1Kurt Smith, Chief Product Officer of

Kurt is the Head of product and payments strategy, and corporate development at, and is general manager for Interactive Quotes (IQ). Before becoming a member of IQ, Kurt spent over a decade working with and investing in growth-stage software companies across the world. In his career, Kurt has demonstrated a desire to assist companies and people to discover and expand their own unique capabilities to reach the full potential. Kurt has worked with the fastest-growing software companies worldwide as an Operating Principal for Accel-KKR. Additionally, he has worked for the benefit of Fortune 100 companies while an Engagement Manager for McKinsey. Kurt started his professional career in FinTech as an Project Manager for Envestnet (NYSE ENV) as the company grew up to the point where it entered being in the process of preparing for an IPO.

Todd Stellfox, Sales Manager at

Todd works as the Sales Manager within North America at where he supervises account executives who are responsible for selling the company's products worldwide. Todd has over 12 years of experience and experience in the payments as well as SaaS industry, and he loves sharing his expertise with other people and helping clients as well as coworkers achieve their goals. Todd lives within Charlotte, VT with his family.

HTML1Tony Markov, Sales Team Director at

Tony has been the founding partner of the firm's EMEA operations. He currently serves as an Key Account Executive as well as a Sales Team Leader in Amsterdam in the Netherlands. With over eight years of work experience in SaaS and the overwhelming majority of them in SaaS billing and payments, Tony is always involved into projects that propel growth as well as discussions with SMB and Enterprise SaaS companies looking to increase their growth.

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