Selling Audio Samples With Demuvi Selling Audio Samples With Demuvi
The market for digital audio has grown exponentially in recent time. We as consumers love having instant access to millions of tracks, but how has technology impacted those who create the music? Seasoned producer and seller Demuvi discusses with us the opportunities and tools that technology has made available to artists today. He also reveals where he finds inspiration for his work.
Your experience in the field of sound production as a producer, co-producer and sound design for nearly 30 years. How did your journey with music start?
I began making music when I was young teenager using a Commodore 64 and an Amiga computer. With limited resources, I constantly had to find innovative ways to make music sound amazing. Back then it was challenging but I also learned lots about the design of sound and synthesis through it.
made it easy for me to put my latest products out on the market. The process of setting up my shop was simple and when I had any issues, I always got direct help from support.
Nowadays, a large portion of my work in music involves creating presets for virtual synthesizers that help professional as well as newcomers produce their music in a more efficient manner. I am also a specialist in recreating the sounds you hear for yourself with the "Popular Soundtracks" expansions. They are scratch-built replicas of the sounds of the 80s and 90s. There are also music from the 70s as well as the 2000s being developed.
What do you draw your inspiration from?
My main focus is on the music of the 80s and 90s. I was curious as to what it would take to reproduce the soundscapes of the times using a computer-generated synthesizer and create presets that could be played by the keyboard. You could also say that my inspiration stems from the past.
What has technology done to your creativity?
The software synthesizers have advanced so much that hardware synths have become almost non-existent, in my opinion. The majority of people who use hardware synths today does it out of joy and nostalgia, but in terms of audio technology, I envision far greater potential for software synthesizers in the near future. Of course, this makes it easy to get imaginative on computers and simplifies the process.
What trends in the sound design market have you noticed? Has the customer profile or demand for related products changed significantly?
The marketplace for sound design is vast, and so are the number of players. I've probably found several fans for my reissues, and I'm pleased there's people out there who are also passionate about older sound effects.
It's hard to say what has changed in the past couple of years, except for the technical aspect. Computers are getting more powerful and software can create greater possibilities. That's the future and it's exactly what I predicted years ago, when computers couldn't produce sounds like they can now. The technology proved me wrong.
What tools do you think are the most useful in creating electronic music and sounds?
I am using Ableton Live Suite 11, Serum, Sylenth1, VPS Avenger, Parawave Rapid and the entire Native Instruments Komplete 13 Collector's Edition. I also design and create many sounds by hand, mostly with Serum and the VPS Avenger Plugins.
What has helped you to promote and sell your products or your
made it easy for me to bring my products out for sale. Setting up a shop was easy, and if I encountered any difficulties I was always able to get immediate help from Support.