Crealanta Magazine

Selling Benefits instead of Features and Boost Sales

Sep 8, 2022

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Features vs. benefits - that's an everyday phrase in the business world and especially in relation to sales. But what exactly does it mean? How do you plan to differentiate from benefits and features?

For example, scalability. If a product tends to remain relevant and valuable as your business grows can you say that it is a positive or just a benefit?

It is not uncommon for the distinction to be obscure, but learning to recognize the distinctions between benefits and features is crucial for selling.

If you could explain each of these things for your potential clients and prospects, you'll have an better chance of proving your business's worth.

In this blog article We'll look at how you can market benefits, not attributes. Also, we'll define each one of these terms as well as discuss the most effective way to explain the features and advantages of your product to prospective customers. So, let's get rollin'.

Benefits and Features, Definitions

It's hard to get to the details without a working definition first. So to start off, let's define what benefits and features are.

What's an attribute?

Let's break out of the alphabetical order here to begin with things to consider. In business terms, a feature is exactly what it sounds like. Features are essential features of a service, which help define what it is, what it can do, and also the purpose behind it.

For example, let's take . A characteristic of is that it provides enterprising individuals and small companies with the tools they need to profit from their WordPress websites.

What is a benefit?

Benefits are advantageis how the product's or service's features actually enhance the lives of people in the way that they can benefit someone in.

So, What Does It Mean To Sell Benefits and Not Features?

Imagine any product or service you've used. Or better yet, think about your own online business.

It is possible to describe its features pretty easily. What do you offer and how does it achieve it?

Benefits are a bit harder to explain. Before you can explain the benefits of your products to customers There are two aspects that you must first understand:

  1. The actual product
  2. The buyer's goals and challenges

Naturally, knowing your company is vital to being competent in explaining your business. In addition, you have to understand what the customer wants and the obstacles they may face.

It's partly because every buyer is unique What one individual may find advantageous isn't necessarily beneficial to an entirely different buyer. Certain things that you consider to be beneficial may not be relevant for someone else.

The main difference between benefits and features: Features are relevant to everyone who is a potential buyer. However, benefits can vary from person to person.

It can be used in a myriad of ways. The creators of our software do things such as:

  • Paywall high-quality content
  • Develop different membership levels
  • Create "buffet" style membership sites
  • Provide their customers with coupons that can be customized
  • Then on.

Each of these uses offer different benefits. As an example...

  • Paywalling provides creators with peace of mind knowing that their work is safe from unpaying eyes.
  • Having a built-in LMS makes it tremendously easy to build out your coursework.
  • The various membership levels let the creator to attract new users by providing content for free.
  • The drip of content is what keeps people returning for more, and ensures that content is always fresh.

In order for selling benefits, it is essential to know the service or product. For selling benefits, you must know the person purchasing it.

What is the best way to sell benefits instead of Features

Therefore, the main point is that benefits are dependent on the customer more than the service or product in and of itself. It's all about how the customer's life will be improved after making the purchase, rather than the things that the product does.

Are there any overlaps between these two things? For sure! But the trick is all involved in the spinning of the data.

When you concentrate your discussion about the advantages that matter to a specific person and you'll discover they're more likely to become interested.

Following are a few tips to follow when you are trying to market products based on their benefits.

Learn to Know Your Customers

It's hard to overstate the significance of this point. In order to make a successful sales pitch, you have to understand the things the customer's attention is drawn to.

If you're unable to comprehend the needs of your client (and most people do not feel understood by the businesses they purchase from), you're in trouble.

Do Your Research

Find out data that will help you understand the factors that make your clients tick. This "gathering" may take many sorts of forms, everything from interviews to surveys as well as the use of social media.

The point is to set up with the intention of finding out what that your clients want. Learn their hopes, dreams, thoughts, and schemes.

Once you understand your customers and what they're seeking You'll be able to sell your service or product to the people they are. Make it personal. Otherwise, it might be seen as boring, uninteresting, or irrelevant for their situation.

Focus on Pain Points

If you're trying to describe the advantages of your business, you'll find it's a lot easier when you think of your customers problems. In this way, you'll be in a better position to describe the advantages that solves and removes the issues.

Don't Overdo It!

Imagine you're planning to make a Facebook ad to promote your online training course. You've got about 1200x1200 pixels of space to hook and catch your customer. It's not much space to play with, so you need to make sure you are strategic.

Think about which benefits are the most important to the person you wish to attract. You can then narrow down the two or three areas you've identified.

If you offer more than you need in a single pitch, it can come off as inauthentic and even confusing.

If you take ten minutes discussing two advantages and benefits, you could be in great depth. But if you spend all of that time explaining two different ways that your company can solve two of the biggest issues...

Like I said, quality over quantity. Make sure you are precise, focused and clear. Customers are likely to thank you for it through purchases.

Case Study: TheGuitarLesson.com

Imagine you're Tom Fontana, the owner, proprietor, and guitarist-extraordinaire of TheGuitarLesson.com, a -based online business.

Tom's site features over 300 videos, which are available in a range of levels of membership, from zero to paid. It makes great use of the paywall to protect lots of top-quality video and educational content.

In other words, if you were Tom What is it that you would do to market the benefits of TheGuitarLesson.com as opposed to the features? What are the benefits his company offer that are worth advertising?

Well, the site's main feature is quite clear. The site offers online video guitar lessons to anyone who signs to sign up.

Some customers may find a advantageof online guitar classes could have to do with accessibility. As an example, this advantage may appeal to students living in remote areas or those who have disabilities.

The accessibility could also be an advantage for a client who isn't able to go out and do individual lessons. Being able to take guitar lessons at any time and from any location could be an enormous advantage for customers having difficulties balancing their schedules.

Another advantageof online music lessons might be security. For introverts not too keen on sharing their off-key efforts at chords in an entire class The privacy offered by lessons online could be the opportunity to gain a substantial advantage.

Use a cheat sheet

The process of determining the benefits of features can be a little complicated until you're able to get grasp of. If you're looking to sort out any type of confusion in marketing There's an old-fashioned method - the old traditional guide.

I wrote mine out for looks, but you can draw a cheat sheet just as well. Simply create a "feature" column, and a "benefits of this feature" column. Then take off your thinking cap.

You'll be surprised how quickly you can create a list of benefits when your site's functions are explained in this manner.

Use Artificial Intelligence

If you really want to make the right choice (and who wouldn't! ) You can delegate the hard work to the machines.

The first template is known as "Feature to Benefit".

If you want to use Jasper's Feature To Benefit tool, just enter a short description of your item and pick a tone voice.

Select "Generate AI Content", and then Jasper gives you a list of benefits associated with your product. It's almost too good to be real you think?

In the screenshot below, I entered in a short description of this blog entry, and you can see:

When it comes to long-form media, the jury's not yet out regarding Jasper. Its output does require some editing.

However, for shorter forms, it's an incredible (and quite inexpensive) source, especially the Benefits to Feature tool. You can click the button below for pricing info.

Conclusion

The process of starting an online business could be quite an exciting endeavor. It can also be difficult to distinguish yourself from your competitors.

But you've got this! Focus your marketing efforts to the ways your company will improve the lives of people instead of how your business is doing.

Follow this advice, and you'll be ahead of the pack in no time.

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