Six Strategies Essential to Boost the Conversion Rates
After a visitor has arrived onto your site via a sales funnel, how can you maximize the chances for them to convert?
An effective e-commerce site should be structured in a way that successfully communicates product features along with the company's value proposition, positioning in the marketplace, while removing obstacles to shorten the amount of time it takes for a customer to make up their mind.
The goal is to reduce the friction so that it makes it easier -- or simpler to buy. There are some easy methods to make it occur.
Six Tips for Increasing Conversion Rates
1. The appearance and user experience of Your Website
Websites should be easy to navigate and feature colors that are user-friendly and branded and fonts. The website should be balanced with text, images and illustrations, and space. We recommend following industry and specific design trends as well as making sure to keep your brand in mind.
2. Menu and Price Page
The menu on your website must be easy to identify, with a direct link to the page for your product and a pricing page.
Pricing pages are a key element to the convenience of purchasing. For SaaS companies, most pricing pages will offer various levels. Every tier must state what is included in the tier.
The goal is to drive consumers not to just purchase, but to purchase the best product for their needs, that's why sellers must also highlight the "top pick."
Pages on pricing are also the place sellers can highlight testimonials, link to FAQ and cancellation policy pages as well as display additional elements that are important to the buying process.
3. Purchase Clicks
Reduce the number of clicks needed to finish the purchase is crucial to make the purchasing process easier. This reduces the time customers take to decide by providing an easy buying experience.
According to some sources, less clicks you make, the greater the effectiveness. However, this may vary in relation to your company. Experts suggest using heatmaps in order to understand how your audience interacts with your site and then making decisions based on this.
4. Checkout Process
The checkout process is supposed to be straightforward while increasing the buyer's confidence when making a purchase. Three different options for customizing checkout options: the web storefront as well as the pop-up storefront and our latest and more native checkout type, the embedded storefront. All checkouts allow you to add a logo, specify the quantity of information about customers needed, and more.
Securely process transactions on behalf of you. We give your clients the choice of a variety of payment options that they can choose from and which can be displayed in accordance with the location of their purchase.
5. CTAs
A clear and well-placed call to action (CTAs) are essential as well. They must provide clearly the action they will initiate when click.
One button is preferable to many buttons. As an example those with the highest success do not have an "Go back" option. Instead, they allow users to move ahead in the process.
The location of buttons will depend on the information you wish for users to be able to first see. Since left-to-right reading people generally are reading in an F-shaped pattern in addition to the fact that most people are right-handed, the button must be located in the bottom right corner if you want it to appear near the end of a segment.
We recommend encouraging the buyer to buy whenever feasible. The presence of a Buy button on your homepageor even on each webpage -- is an excellent method to increase the conversion rate.
6. Website Localization
Website localization is very important when it comes to targeting a larger audience in addition to increasing the faith and confidence of the customers.
- Language Localization:Most sellers simply redirect their customers to a localized website based on their IP address. Other sites will offer an possibility of choosing a different location or language. Merchants can customize the language of checkout (as well as the language that is used to send customer emails) for an experience that is localized.
- Currency Localization It's important to rely on a partner who can localize your customer's payment experience in both the price page (using our Store Builder Library options) and on the check-out page (by providing the local currency and payment methods that are relevant).
Learn more about our currency and language localization options by clicking here.
Constant Optimization of Conversion Rates
If a potential customer visits your website, maximizing conversion chances is crucial. A well-designed ecommerce website effectively communicates the product's features and the value propositions, while minimizing interruptions. Through reducing navigational clutter, using simple CTAs as well as optimizing the checkout process to create an easy experience for customers that promotes rapid and secure purchases. This approach enhances user satisfaction and increases conversion rates, resulting in sustained growth for your business.
Every business and every customer has its own uniqueness, which is why you should constantly test changes to your website and analyze data to find optimal solutions.
