Steps 8 Black Friday Sales Strategy Guide For Artists

Tis the season for deals! For a creative, late winter and fall is the best time to shop, which means that you have a big opportunity to earn more income during these months. Black Friday is among the main days for businesses to earn big returns. Actually, this is how the holiday got its name Many businesses would not be successful (or "in the black" in the accounting language) prior to the time their Black Friday promotions became a success.

To make the most of your time during the period when customers are spending, you'll need a thoughtful plan of sales that can get new and existing customers excited about your online product. Check out this article for a comprehensive Black Friday sales strategy guide that will help you build an impressive, income-generating campaign for this autumn.

Are you sure what exactly you're looking for? Navigate to any of the sections on this page:

•         The value of a Black Friday sales strategy
•         What is the best time from now do you need to be preparing in advance for Black Friday sales
•         8 steps to create an extremely profitable Black Friday sales strategy      
•             Do research & set your budget
•             Promote the channels on which your target audience is
•             Map showing how conversions will happen
•             Design an irresistible deal
•             Craft messages that can be converted
•             Tease and promote it
•             Optimize and track
•             Engage post-campaign marketing
•         A few examples of fantastic Black Friday promotions for digital products
•         Final

What is the reason I should have an advertising campaign that is seasonal for Black Friday?

Seasonal campaigns are marketing efforts that occur during a certain time of year, based on an event or holiday which is pertinent to the time of year. For example, Black Friday promotions always take place in November, since it's right prior to important gift-giving season, and therefore the best time of year for people to stock up on presents.

Since most companies are using the upcoming gift-giving holidays to boost sales, this has become a sought-after time for consumers to get into the latest brands they would never have had the chance to.

It's the same for encouraging upsells with already existing customers!

When should I plan the Black Friday sales strategy?

Planning for seasonal campaigns starts about a month in advance of each holiday. It can take time to think about and plan, design, and design all of the parts that comprise the campaign. Many large corporations even design a year in advance. The sales, marketing, and the product development teams are all involved in the development of campaigns. However, if you're an entrepreneur on your own, you are able to do this too!

With this in mind, aim to start your Black Friday sales strategy planning in August or September. Last minute campaigns are possible also, particularly if your company is small and nimble team, but some paid media channels can become crowded. It's a best practice to create your template for your campaign in the earliest possible time and complete the smaller details, like messaging and calls-to-actions, closer to your go-live date.

8 steps to create a super effective Black Friday sales strategy

However big the content team you have, Black Friday sales strategies are achievable in eight easy steps. By breaking it down into these steps can help you plan in advance and ensure that you're hitting the milestones prior to the celebration.

Pro tip: If you're short on time you can only complete one task each week until the date you'll go live! If you're launching an teaser campaign in order to drum up your audience ahead of the time when your promotion officially launches make use of the teaser's announcement date to determine your live date.

Do research & set your budget

Research is essential in order to make your Black Friday campaign a success. Some things to research are:

• What issues are the most relevant to your intended public right now?
• Which solutions work or are what solutions aren't? Why?
• How does your method differ from other options?
• Who is your intended audience? visit to learn more about the solutions?
• Who do you want to attract expect from what they can expect from a Black Friday sale? For example, are they interested in discounts, multi-item packages or access to your online learning community?

Although this may seem like an overwhelming amount of inquiries, it'll map a clear picture of where your target audience is likely to be in the Black Friday rush. It will also help you understand what messaging and products to present before them.

It's also important to consider both existing and new customers. If these two groups need a very different approach in terms of channels, messaging and promotions It's suggested to divide them into two separate campaigns now.

Another thing you must secure at this point is the budget. What is the amount you are ready to invest in advertising? How much are you planning to generate as a return in the form of investment (ROI)? In general, you should aim for at least 30% ROI for any campaign (but greater is always more effective).

Promote the channels on which your target audience is

Marketing channels are any digital or physical location where you will advertise your product or service. The digital channels are much simpler to monitor, particularly when you're selling a digital product via the web.

Below is a table that offers channels to think about. You have the choice between organic or "free," channels which don't come at an additional cost but which take longer to establish engagement and conversions on. Paid channels, on the opposite, have diverse costs, but earn higher results faster. Naturally, the more you pay, the higher results you earn.

It's possible to combine a mix of strategies and channels. However, it's not advised to utilize just one marketing channel for your sales strategy.

There are a few points to keep in mind when creating media that is posted to your channels. The content should

• have fast loading speeds to make sure that customers do not bounce off or fail to make a purchase.
• Make sure to clearly state the offer and directions for purchase on top, making it quick to get conversions
• Do not focus too much on items that are not part of the Black Friday promotion, as you'll want to focus on getting the highest results on some of the core items

Map of how conversions are expected to take place

• Lead collection forms and forms. Which customers will be able to share their contact information with you?

This is also a good opportunity to understand the distinction between the top and bottom funnel. The funnel at the top is a stage of early awareness and the bottom funnel will be right after the lead is converted. If you're using blogs or other channels that are organic, don't forget to map the path that leads take from the top funnel page to content in the bottom of the funnel.

Commerce includes a wide range of payment and selling features that have been proven to aid our creators improve conversion rates and increase average order value:

• Buy Now, Pay Later: Offering the possibility of financing over time has helped users boost the size of their orders by three times.
• Order Bumps: Providing complementary products when you checkout helps users increase their order size by 98percent on average.
• Abandoned Cart: just launched Abandoned Cart email notifications in time to prepare for Black Friday. This feature helps customers recover lost sales and generate more sales.

Make an irresistible deal

What's the exact Black Friday deal that you're offering?

It's acceptable to have several offers within one sales plan. If you're looking the promotion of multiple offers for various audiences, think about splitting your marketing into more segmented efforts. That will allow you to focus your efforts more precisely and earn a higher result.

Some example offers include:

• 50 percent off any of the courses you choose for new customers
• 25 percent off any course to existing customers
• 2-for-1 offers or bundles of items for a lower cost
• Exclusive access for the first 100 customers to join your online learning community
• Exclusive access for the first 50 sign-ups and take advantage of your new course absolutely no cost.
• One-on-one coaching sessions with a VIP coach

Pro-sales tactics to use when you are deciding on the best offer for you:

• Do not have more than three different offers on simultaneously as you don't want to divert leads
• Every offering should be straightforward, so that it's easy to explain and create excitement about
• It should be an offer impossible to find at any other period of the year.

Craft messaging that converts

Messaging (also referred to as the marketing message) is the way you communicate your offer to your customer. It should be specifically tailored to your audience as well as your company's brand as well as the channels you're choosing to promote through in this Black Friday campaign. Remember that many channels use a certain messaging format. In the case of Instagram, for instance, even though Instagram captions do allow you to post with up to 2200 characters, the majority of posts must contain captions of less than 500 characters to make it simpler for users to comprehend.

• Download it now
• Access this page
• Sign up
• Click here to sign up
• Join our community

Tease and promote it

The time has come to act!

If you're a solopreneur who is busy or ready to get started on your next seasonal campaign, a great tip is to plan your content ahead of time. Tools such as Hootsuite, Meta's Business Center, and Letterdrop are excellent platforms to develop and schedule your content prior to your scheduled go-live date.

There are many Black Friday campaigns are starting to go out earlier and earlier each year. Based on the strategy you choose for your sales it is possible to make a limited-time deal. Or, you can offer the Black Friday deal a week or two prior to the holiday. Because there's a limited period of time for the promotion, consider sneaking in an earlier "light" launch with previews of the deals to come.

Optimize and track

Do not forget to keep track of the campaign once it's live. Be sure to keep an eye on the campaign as soon as it's live. The first day you should check the site several times during the day to verify that there are no glitches in the system. After that, daily reporting is recommended. Again, Black Friday campaigns have such an incredibly short time frame, so it is important to pay on the campaign. A single day gone awry can lead to a big loss of opportunity.

Frequent optimization is the key for a successful Black Friday sales strategy. If you notice that your advertising or other content isn't performing as effectively, make changes! Quick experimentation can help you discover what's most successful for your customers.

Remember that making modifications to content for campaigns require a bit of time to settle in before showing results. it won't be evident within just a few minutes. Organic content can take longer, and possibly longer than the timeframe for your campaign. Paid content can usually see improvements in results within a few hours up to one day.

Engage post-campaign marketing

Shower your new and loyal customers with more unique deals. For example, give them an additional, but less expensive discount should they decide to purchase more of your courses!

A few examples of fantastic Black Friday promotions for digital merchandise

Are you ready to begin working in planning your Black Friday sales strategy but need a little some inspiration? Take a look at the most successful campaigns listed below.

Audible's Subscription Offer for new members

Audible is an Amazon-owned company which allows its customers to listen to audiobooks as well as podcasts. Subscribers pay on a monthly basis and can choose to either purchase on a monthly or annual basis in order to have access to a library of digital media.

For Black Friday in 2023, they launched a fantastic campaign to drive new sign-ups and build loyalty among customers. What they offered that I think was excellent:

• It offers a low introductory cost of four months that's enough for new users to thoroughly explore the technology.
• Also included Audible credit as part of the deal, which allowed customers to download more material "for no cost" if they didn't like the content included.
• Purchasing the deal was easy because users were able to use their existing Amazon account as well as payment details to make the conversion. Eliminating this hurdle to conversion allowed for higher revenue.

The Classy and Fashionable eBook Sales

The site is a classy and trendy online learning center for anyone who wants to build small-scale wardrobes. It offers a variety of ebooks and digital downloads for readers to discover their personal fashion and design a simple wardrobe to match.

In 2020, they launched a Black Friday sale on all of their Capsule Wardrobe eBooks. What's to love about their approach to sales?

• They timed it right according to what their customers would like to see. At a time when people were staying home more frequently and decluttering their closets, they marketed eBooks about how to achieve this.
• They made the offer coupon code, discount offer, and landing page for redeeming the offer super easy to find.
• They included teasers about what the books looked like in order to stimulate purchases by more risk averse buyers.

Ran in Segall's Webflow Training

Ran Segall started as a web developer and then shifted to teaching his website course design techniques through YouTube which is where he currently has more than 400K subscribers. He's already earned over $3M from selling his digital products.

In the last few months it was announced that he would be launching the first edition of his brand new Webflow Course. Though this wasn't necessarily an actual Black Friday promotion, it is full of laudable aspects that are similar. This is what makes this campaign excellent:

• He promoted the deal through LinkedIn, where he already has a following with 9,000+ followers.
• A sense of urgency to purchase is created. In his post he says, "And to make this launch even sweeter We're offering you a special 30% discount off of the course. Don't delay because this deal expires on this Friday, at midnight."
• The 30% discount is right in the middle of the image, so it's impossible to miss.

Conclusion

Following this Black Friday sales strategy guide can assist you in deciding which, when, and where you will be able to reach your current and potential customers this holiday season. Make sure to conduct your homework ahead of time and begin planning in advance. There is a lot of competition and noise during this time of year So being thoughtful and loud when you promote can help you stand out from your competitors.

Ready to start building and selling digital products from just one platform? Start a free 14-day trial now!