Strategies for Pricing to Beat Stagflation Pricing Strategies to Combat Stagflation
It's difficult enough to lead a company through a period of high inflation, or an economic recession. But it becomes much more difficult when they're occurring simultaneously.
It's a sign of stagflation and economists are predicting an era of stagflation that will extend into 2024.
It is possible that you're already looking for ways to lower the cost of your operations and change your growth strategies overall.
But what about pricing?
The Chief Product Officer of Accel-KKR Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR, he consistently considered pricing to be one of the most essential growth levers they employed in order to achieve their target for revenue.
and Kurt believes that iterative pricing is a highly effective strategy during unstable markets.
In two hour-long interviews, sales leaders Todd Stellfox and Tony Markov each spoke to Kurt about pricing strategies that are effective across a range of volatile markets as well as beyond. Watch both of the interviews here and read highlights from both.
Don't rely on your competitor's price is
Your competitors could be incorrect about their product's worth (2 mins):
Strategic Pricing to Inflation and Foreign Exchange
Pricing position based upon regional purchasing power (2 minute):
How to Price a New Product
What formula should you write for business value when launching an innovative item (4 minute):
What do the US as well as Europe think about pricing differently
In the past, companies in early stages of US operations cared more about taking market share and European businesses felt the problems with crossing borders more intensely But changes are taking place. (2.5 mins):
Pricing Strategies to Break Into New Markets
Strategies for horizontal vs. vertical expansion models (18 minutes):
Iterative Pricing With
How 's platform allows companies to test the pricing of their products (2 minutes):
Full-length Videos
Listen to the complete interview of Tony and Kurt for more on international pricing strategies.
Stream the full interview between Todd and Kurt for further information on finding the right value metric and other revenue-generating opportunities diverse markets.
About Our Presenters
Kurt Smith, Chief Product Officer of
Kurt is the Head of product, payments, strategies, as well as corporate development for , as also the General Manager for Interactive Quotes (IQ). Prior to joining IQ, Kurt was employed for over a decade advising and investing in growth stage software companies around the world. Through his career, Kurt has shown a keen interest in aiding companies and people to discover and expand their own unique capabilities to reach their maximum potential. He's worked with some of the fastest growing software companies around the globe as an Operating Director at Accel-KKR. Additionally, he's collaborated on behalf of Fortune 100 companies while an Engagement Manager with McKinsey. Kurt started his career in FinTech as a Project Manager at Envestnet (NYSE ENV) as the company grew by announcing the process of an IPO.
Todd Stellfox, Sales Manager at
Todd is sales manager in North America at where he manages a team of Account Executives who sell the solutions globally. Todd has more than 12 years of work and product experience in the payments as well as SaaS industry, and he is passionate about sharing his expertise with others and helping customers as well as colleagues achieve their goals. Todd currently lives within Charlotte, VT with his family.
Tony Markov, Sales Team Leader at
Tony was the founding partner of the company's EMEA operations. He is currently is a Key Account Executive and Sales Team Leader in Amsterdam The Netherlands. Over eight years of experience in SaaS and the vast majority of which are within SaaS payment and billing, Tony is constantly immersed into growth-driven projects and dialogues with SMB and Enterprise SaaS companies looking to grow.