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HTML0The Code Company founder Ben May talks at an trade show (c) thecode.co

The Code Company, a professional company that focuses on digital publishing and is one of the top partners. They're WordPress experts and conducting massive changes to the platform, including migrations, integrations and migrations. They're creating many tech stacks in order to help a variety of publishing firms.

Substack recently launched Substack huge The Dispatch, a publication that provides news and analysis on politics, policy and the arts, worth $1.9 million and is attracting attracted the attention of hundreds of thousands of users. I talked to Stacey Astley Clark, in the team of partnerships and communications about the company, as well as the services it offers:

"Our founder Ben May has been using technology to tackle issues since grade 10 onwards" starts Stacey. "He created his first website for a local firm at the age of twelve and earned $400." Ben recognized that there was a potential for business , as well as an opportunity for a potential career , so he created his very first agency in the age of 22.

The Code Company didn't deliberately get into publishing, but has acquired a number of publishing clients at the start. Stacey declares: "We've carved out a specific area of expertise that focuses on creating technologies that assist publishers on the internet. We also help them switch from other platforms to WordPress and build membership functions and advertising technology. Our initial strategy was to be platform-neutral but then realized that a majority of the time, it didn't work! Our current strategy is to use WordPress It was just a few'rescue actions' that came as due to platforms other than WordPress."

"The fundamental engineering aspect that is involved with publishing websites, is the thing we do," Stacey continues. Our team helps publishers solve complicated issues related to WordPress and assists them in using technology to "increase the revenue of their businesses, gain higher efficiency for their company and reduce the risks of dealing with technology".

Stacey and I are believe that technology is getting more 'non-technical' that is crucial for publishing. "Sometimes you have editors as well as writers of content, and marketing professionals that are using technology, and must use the technology without having to call developers every 5 minutes.These are "wordspeople" and not technically skilled individuals."

Code Company helps people develop or transition to technology. Code Company helps these people develop or transition to technological systems that let them become completely self-sufficient "They require a way that can do everything it has done before, but in a less streamlined manner. This is due to The Code Company often works with publishing companies which have sites that are suffering in the tech world with debt. The plugin might not provide the functionality they need. Our experience has shown that it is much more effective to create an integrated system which is specifically made, which means that the user will receive the features they require with no things they do not want."

Customers

The Code Company works with content organisations of all sorts which range from small-scale publishing to big entertainment corporations. In the past, they launched the highly-publicized launch of Wondermind which is a hub of content that is dedicated to the mental health of its users. It was endorsed by superstars Selena Gomez and Newsette CEO Daniella Pierson. It received a positive response from Bhavik Trivedi. The Chief Operations Officer for Wondermind and said: "I've never had a seamless launch. Until now. It was launched and designed to be scalable to support the high volume of traffic and our integrations have worked perfect."

FuqQ9UfLAmNAKjVpzFCV The new Wondermind media hub (c) thecode.co

They also have a partnership with Nine The biggest entertainment firm in Australia. "We designed their corporate site as well as publications drive.com.au which is the nation's top auto website and Future Women which is a subscription site designed exclusively for women who are professionals." Code Company also launched the Code Company also launched eBay's local advertising site. "That was an important event as they'd never seen regional leads before , and might be able to obtain Australian leads through the help from this site," Stacey confirms. "We recently launched a brand new site called Science Alert, which is an important publication in the US. The website is run by Australia and the majority of the readers are of the US. The site was being developed for more than a year, and the website was up and running for about a quarter!" She recalls.

But, it seems that the firm's most effective fit will be with smaller and established publishers who want to increase their reach. "We ask"How do you show that you're well-equipped to write new content? What can we do to get your technology and organization in the most optimal shape to grow your business?" Stacey says. This is probably where the majority of the customers of The Code Company lie; this might be non-traditional media companies such as news sites Crikey and Her Campus, that is a media college company in America. US (that The Code Company changed its name from Drupal for the purpose of switching over to WordPress).

PC0CpapgDKohJvS2XTfd PC0CpapgDKohJvS2XTfd HerCampus.com Hub for content is available to several gadgets (c) thecode.co

"We help creative and innovative creators that are unhappy or stifled by their current platform, as well as CMS (content management software)," Stacey adds. "They're in search of alternatives as they're discovering the limitations of their platform. limited in terms of the things they are able achieve. The platform isn't flexible enough, and in addition, they make the largest of their earnings." In addition, it's increasingly crucial for creators at any level to collect first-party information. "They're only able access this data through platforms such as Substack. We're working on custom creator stacks to allow them to own their own audiences," she explains.

Solutions and Services

The customers of The Code Company may have developed their own websites or maybe asked someone else to create the website. However, the site is making use of a variety of plugins. "As the popularity of the website has increased and expanded, the site is finding that some things are beginning to fail and they're not able to resolve the issue by themselves. The result is problems with efficiency, complaints from customers, as well as the fact that they're in no position to accomplish what they'd love to achieve. There are many different ways to add things to the menu." She affirms.

Mike McPhate at the California Sun writes: "The biggest problem with my prior membership site was the fact that it was stuffed with bugs and had a confusing set of instructions on how it could be used. I was receiving emails almost daily from unhappy users. This site was developed by a team of conjunction together with The Code Company and , I'm not getting those mails from users, and it's an enormous relief!"

The California Sun (c)thecode.co

We all know the importance of speed and speed of sites is essential for publishers "If there's a decline in the speed of an online site, it can lose thousands of dollars," Stacey continues. "And they're constantly trying to improve one program before choosing the next one. Performance of the site is decreasing until the business doesn't make sense anymore. They'll join us with this huge technological stack shaking behind them. They'll be aware of that the site is unable operate because of its performance."

More publishers are wanting to diversify their income sources, which is why many are considering memberships as well as subscriptions. "We must find the most effective solution that makes this safe and efficient. Our main focus is to find solutions that will be life-changing for the publishers we work with," she says. The Code Company works specifically with subscription solutions to prevent what Stacey calls "leaky payment barriers". Stacey says: "We've worked with other subscription providers in the past and it's extremely easy to get around the payment barrier. If your model of business is built around publishing that relies on paid content, this presents the challenge of a lifetime."

New events and new projects that are coming up

"The market for creatives has increased dramatically," Stacey notes. "Creators are beginning to realize of the fact that SaaS platforms come with limitationsand they're looking into other alternatives. Diversification is a necessity that won't go out of the window for publishers, but as will the necessity to keep searching for new ways to connect with their audience by creating targeted and relevant information. Subscribers don't just generate income They also provide the opportunity for viewers to be connected to them as they grow numbers of subscribers. are subscribers."

"There remain print magazines available that aren't accessible online and we're still getting interest from readers who have realized that in order to compete against the other magazines it is necessary to convert them to digital and a subscription service is among those."

Regarding the recent changes "Ben is a well-known name on the stage of conventions," adds Stacey. Recently, Ben spoke at the Mumbrella Publisher Conference in Australia in Sydney and also at WordCamp America in San Diego. The talks covered the concept of the creator economy, and were included a discussion of 'the minimalist publisher' and how publishers can make more use of the resources they have. Additionally, it's possible to get inspiration from creators at bigger publishing houses and also through membership-based programs.

the company's founder Ben May is a familiar name in the world of events (c) thecode.co

The founder of this company is familiar with the market inside out. "Ben's worked in this field for a long time There's nothing that he can't solve," says Stacey. "The experience I gain from my conversations with clients is when they're experiencing issues, they might need to shell out another company for 2 weeks to go to examine. Tech staff from The Code Company will solve the issue within twenty minutes via phone, because they've dealt with every one of the issues. This is an enormous advantage for companies to be capable of using this type of capability to tackle issues."

In the end, Stacey says: "Publishing or managing a website doesn't require as much effort than some think they should. The whole purpose of our company is to avoid complexity." We're both of the opinion that it's easy to get overwhelmed by new technology or theme or plugins "these flashing lights do not possess the ability to change the direction of your needle much in the way that you would expect," she smiles.

Code Company Code Company revels in "smart simplicity" it seems. Stacey states: "We offer the chance to locate a technology partner that can assist you in achieving the success you want with an approach that is simple and can be effective, and not just dumping any current buzzwords."

More details

For more information about The Code Company, to review case studies from previous implementations and migrations and for more information about their services go to their website thecode.co.

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