Terms

The season is here! The build-up to Christmas, Thanksgiving, Kwanzaa and the beginning of a new one is a wonderful time to promote your products and services to an expanded market and to also thank your existing customers for their loyalty.

This thanks can come in the kind of social media shoutouts and also written articles or interviews on podcasts - Here at our site , we're offering all three! Also, we're offering discount and other perks. The result is a boost to your acquisition and retention rates, reducing the number of people canceling their memberships (often known as"churn").

Here are a handful of methods you can employ to send holiday joy to your current or potential clients:

Upgrades are available to offer more features.

Imagine that your users enjoy your content , and they want to feel a stronger feeling of belonging to your brand as well as community. They may want additional exclusive content, or be more involved in your social media forum.

Let's take Jon Ostrower for example: users of his aviation news membership site theaircurrent.com might want to switch from a personal Annual Subscription, paying $299.00/year for access to digital events, to an Individual Subscription for Business Usethat costs $795.00/year and with additional benefits, including access to an online library for data visualization.

When a member changes Plans, including Plans with trials They upgrade, downgrade (or Upgrade, Downgrade (or). When a member upgrades their Plan and is immediately charged a prorated amount for the upgrade. If they downgrade, they will be charged at the current price when the renewal date is next.

Create a coupon/discount

Coupon codes provide easy methods to incentivize new members to sign up, keep existing members and win back members who have decided to cancel. When it comes to , there are three types of coupon:

• Only once: Once, followed by removal (the participant will be responsible for the full cost for renewals in the future)
• Recurring: It is applied to an existing subscription for a period of time (unless the staff decides to remove it).
• Limit: Applied to a subscription a limited number of times, then removed. (If you pay at the check out, this includes the initial purchase as well as renewals.)

In this case, Cherie Hu offers coupons as well as discounts to her membership in music technology website waterandmusic.com. Members have access to a private Discord server and exclusive stories and interview.

Begin a referral scheme

It's always great to show your appreciation by providing rewards for members who inspire other people to join your subscription program. These rewards come in the form of a discount that will be added to the member's current membership.

Provide teaser material with paid trial

As an example, cookbook writer and recipe designer Molly Baz lets customers try her exclusive members-only website called The Club By Molly Baz, where she will share her most recent recipes, contests, and discounts for just $0.99 during the first week. This goes up to $5.00 per month after the trial period is complete.

Until recently, you could give a trial free of charge to prospective customers (with or without needing a credit card) and then convert it to the membership cost within a certain period of time. This is still available as an option, but we've expanded upon this feature and given our customers the option to charge their trials.

In the Dashboard Paying trials appear as a straightforward expansion of the trial feature. It is now possible to set a price for the duration of the trial, which then converts to the total plan cost after the trial ends.

Create something completely new

Maybe the festive season is the perfect time to introduce an additional service for your members? Businesses that offer memberships rely on the concept of keeping their customers "people come to you for the product or service but remain for the social aspect". Engaging your customers in your brand and the community around it, is one of the main reasons membership businesses exist.

Katalina Mayorga of elcamino.travel states that their community forum is so carefully curated and welcoming that it's given a strong "pay-it-forward" aspect in which people reply by saying, "Oh how wonderful, you are so helpful. I'd like to ensure that I'm as efficient as possible also.'