Terms
The Level Up Creators team - image (c) welevelupcreators.com
"We are all aware that the creators, by and large have a terrible time burning out from the creating and disseminating aspect of their work," starts Amanda Northcutt who is the creator of Level Up Creators. "So we are thrilled to assist creators maximize their content distribution possibilities."
The business she operates with Level Up Creators is a reflection of the companies they help people run and they follow through on their promises by employing the same techniques to maximize these distribution possibilities. "We use source content as it's a longform audio or video or ebook or perhaps a 5,000-word essay," she explains. "This is an enormous amount of material that you can access blog articles, newsletters for email leads, lead magnets and many dozens of social media post.
"I'm not saying repeat everything you already said in your YouTube clip however, you could choose to take an add-on or more reductive approach" she adds. "You could summarize key points from your 10-minute video in a newsletter or conversely you can write an article that elaborates on a specific point. There's a chance that you'll have a brand new source information if you decide to do this."
Amanda states that this is just one way to assist creators in thinking more strategically about how they can grow their business. It is the goal here to use existing content in the most efficient method possible "Successful individuals know what levers to pull to get maximum returns. Our team is helping with diffusion and distribution of content right in the beginning." Amanda and her team support the tactical mentality and assist with creating the writing. "This helps to decrease burnout and overwhelm and stress, so that a creator can have free creative space within their minds."
Level Up Creators create a streamlined pathway for businesses - image (c) welevelupcreators.com
Level Up Creators takes the administrative burden off creators' task. "We're managing DMs mail, emails, calendar and gatekeeping for brand deals We also handle talent management as well. And then we get to developing a roadmap to the product and then we create amazing stuff and then marketing it!" The team helps makers with "the requirements to bring the conversation to where this conversation is recognized as the one it needs".
Amanda as well as her colleagues members are here to "have somebody let their mind to dream big," she says. "We are interested in understanding how the creator's mind wants to go: lifestyle architecture concerns, and goals for income. We help put together an over-the-long-term strategy that includes the mission, vision as well as the values and objectives that make up"the North Star of a company. It's the thing everyone is looking to when trying to make a decision, at least when it comes to a business that is run well."
From mindset into marketing
After the process of thinking and the release of creativity mind power has been taken care of, Level Up Creators examine specific offerings such as memberships or online masterclasses that suit the creator and align with these visions. "For example, we think about how making a product for memberships fit into our overall strategy?' This is the test that we use to determine if something is right."
"We could collaborate in collaboration with different creators. We could do brand partnerships. We can start your own merchandise line. You can do high-ticket individual coaching, or group coaching. Then we take the set of solutions and decide on which products we can pack it in and then we help in bringing them to the market."
Level Up Creators also wants to ensure that its customers are connected to their network of businesses and creators, as well as other people who aren't competing, but tangentially linked businesses or people who have the same publics.
Amanda believes in the power of sharing with audiences: "a rising tide lifts all boats, and the pie can always be bigger," she smiles. "It's not like, 'If I do share my audience with them then they'll go away and never return since they're pursuing you to a purpose." Therefore, affiliate programs and similar initiatives are crucial and Level Up Creators simply connects the dots with its marketing automation.
Amanda wants to help creators build sustainable businesses - image (c) welevelupcreators.com
This 'marketing automation' could sound quite technical, however Amanda is able to explain the concept as eloquently as anything else. "It's the technology that allows an author communicate with subscribers, at scale. This is a hidden automated sales machine working to support you 24/7 and on your customers' conditions.
It connects each digital interaction you make with prospective and current customers as well as your customers with a backend tool or two carefully configured to take your community to the next stage of their journey with you that leads to buying.
"We're big on email lists, and we're also big on partner marketing," Amanda adds. "When you have your marketing system correctly your subscriber will be in control. They're only seeing content that is relevant to them. It's a fantastic way to get people engaged. We want to get users to join that ecosystem of email.
"Then we'll want to deliver value repeatedly, diligently strategically, in a larger plan," Amanda concludes. "We are looking to be sure that we're delivering value before we ask people to buy things. We will ask people to buy things since we're selling products that make lives better, right? !"
More information
Amanda Northcutt is a consultant as well as a coach, and six-time executive who has developed and scaled online businesses for D2C B2C, D2C, as well as B2Bs.
She founded Level Up Creators to help influential creator educators build viable businesses. Level Up Creators offers strategies and tools to those with at least one current product that is in areas such as fitness, personal finance, travel or sports and is ready to increase their reach and earn a profit. For more information, visit https://welevelupcreators.com.