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Dec 31, 2023

VZJ6RfBTGUHwxvJxkGHY Amanda Northcutt, founder and the Chief Executive Officer of Level Up Creators. Level Up Creators

"The majority of my career is made up of joyful random moments" begins Amanda Northcutt, founder and CEO of Level Up Creators. "My life has been very fluid. However, that's the case with the majority of people. It's common for us to precisely where we're supposed be, when we're tactical and deliberate."

The family jokes that she did not speak until after my brother completed his college degree. "My brother was a very popular lawyer, yet, he was the one who took up all the airspace inside the house of our family. The time he entered college was at the age of fourteen and heading into the high school. My life began in the time I had access to an airspace inside the house."

Amanda's first job was at the store selling shoes. "Everyone believed that I would have a hard time because of my insecurity. I completely came from my shell and started selling shoes with a vengeance and setting sales records throughout the United States. It was amazing! I was completely captivated by business at the age of sixteen and decided from when I was in my teens that this was the route I'd like to pursue."

In the following years, Amanda attended university and began working with a colleague who had started a site and needed someone to market advertisements on it. "This occurred in the year 2005. Selling online ads was similar to banner advertisements. It was similar to selling air! I heard the words "no often" and I was able to get over any doubts regarding selling to clients pretty quickly," she remembers.

From the depths to the very low

"I gained my expertise from being right in the middle in the middle of oceans,"" she says. "I could convert this small sales job to more of a sales job for a company that was just forming called TexAgs.com and was with them for a long time. This was where I learnt the most about managing the company." She was able figure out the idea of membership, recurring income growing value, maximising LTV in addition to the sales of sponsorships.

"It's not just a tiny site anymore. It's the most popular college fan website anywhere on earth. This was my second time working on the website and I thoroughly enjoyed all the way to the end," she laughs. "I discovered how to lead and manage individuals. That was when I became enthralled with the idea of membership and the income recurring. It was 2005. The next year, I'll be on the moon for twenty years. Amazing how quickly time goes through!"

The business attracted many clients that were charged $13 per month for information about Texas A&M University sports teams. "We have also been able to crack the mystery of the transition from banner ads to sponsorships (brand agreements in today's world of). Companies were attempting to communicate their information to the audience they wanted to connect with and that's why we made available their messages in a specific way that was able to be monitored that in turn, moved the needle for these companies," she says.

Amanda took the idea and created Northcutt Media, using the sponsorship model that they designed at TexAgs in Texas Then, they rolled it out to sites that were similar across the nation. "That was my first job in my early 20s when I turned 22. It was great to be able to frequently go on trips and also to be able to accomplish similar things."

After a couple of years, after her diagnosed, her overall health started falling. "I had to get the out of the office, but I also had to change my living style," - Amanda needed to find the balance between her daily life priorities including her husband's health and the newborn son.

Amanda is now sharing the details of her experience with a medical professional publicly and plans to expand her sharing. Amanda is aware that people who have work that is high-stress, demanding and stressful are more likely to suffer from an autoimmune disorder or a similar. "The more I'm unsecure, the more I'm in a position to be insecure," she says. "Every when I speak about my personal circumstances and a stranger is able to step in and text me to ask "could we have a chat? It's wonderful."

Amanda has changed the guidelines. "I had to be the mommy. It was my duty to be a person with the responsibility for my health, and I required a position as consultant." For the sake of returning to normal working, the couple purchased their second business partner at Member Up and took it on, and made the business operate as a consultant.

"I am extremely grateful for this experience in helping co-members run their own companies that covered a variety of issues. This was something you would not have thought of until you're in the world and realize there's a market that is suited to every type of love. The internet is full of people who want the same thing that like your." After spending a lengthy time around worldwide memberships, she moved to executive-level fractional work in several SaaS companies around the world.

To achieve this balanced and healthy lifestyle, Amanda reduced her work by 20-30 hours a week while focusing on becoming "extraordinarily productive" across all businesses she collaborated with. She will leave Silicon Valley at the end of 2022 to start Level Up Creators: "I decided to use everything I've learned from B2B and, in particular, SaaS business, and apply that to the creative industry, particularly women.

"I'm very interested in helping women to create wealth cycles that last generations and applying their knowledge through providing massive amounts of worth to their communities of people that follow them. They also receive an amount of money."

The products offered by Level Up Creators

What exactly does Level Up Creators is doing? "We're seeking to maximise earnings and impact, particularly for female creators. Ich am convinced that I've assembled the most experienced entrepreneurial team on earth," she replies.

They help people determine where they are and what direction they're taking and also the obstacles that are preventing the process from taking place. They devise plans to overcome these obstacles and assist you in getting the direction you want to go. "Our ideal scenario is that there are followers who are able to gather on a specific topic - that's very significant as well as having over 50k followers on social media as well as more than 2,000 email customers."

"When you approach us, I'll be asking you around a hundred questions," says Amanda. "I'm constantly trying to determine how I'm comprehended." Amanda collects quantitative and qualitative details from an artist to be in a position to assist the artist in deciding on their choices.

"We would like to assist experts in the field create the product range. We'd prefer an initial lead magnet, and then an educational program, perhaps an introductory masterclass of three parts or something similar to that Then we could shift towards a subscription-based model of revenue. Prices could be at or below $49, $79 or even a year-long membership for $249."

Once you've done that, Level Up Creators would transfer clients to groups of coaching. It's accompanied by greater rates of income per month. It indicates that "you have the ability to deliver consistently high-quality, repeatable value that's really in line with your group of clients and customers," she states.

The Level Up Creators team

The Level Up Creators team - image (c) welevelupcreators.com

She assists individuals who require help to enhance their creativity mindset. "Oftentimes the subject matter experts creaters hesitate to work with companies or to create products that make it necessary on their followers to buy their goods. I'm working to educate creators about the fact that they are in a unique position to give more value than that which is available for free by using social media.

"We are all looking to be respected and have relationship of power, in addition to respect and love are two of the most fundamental requirements of our culture," she continues. "We think that we're closely connected to the people we look up to. We are able to access numerous data points regarding their lives, and we want to be how they live." Amanda believes that that the creators who provide us with opportunities to become more like them They can create possibilities for artists to earn profits selling products that could provide value and assist the people who are following them in attaining their objectives, that creates "a positive value cycle".

"We have more respect for our collaborators than do giant global brands from the past since we're talking to a person and not a corporation. Our main goal for our business is to tell people that "It's okay to make cash selling items since people are prone to buying whatever they can. We don't engage in icky marketing or sales as well as we do not collaborate with those who do not offer real value to their communities. It's like table stakes."

Future and demise of brands which exist for a long time

"I'm happy being in a position in which we're supporting artists again, as well as expanding our efforts to assist women."" Amanda muses. It's a reputable company, yet we're attempting to emulate our clients' businesses as well as making the business a maker-first one. We're in our own." She sums by saying that they're here in order to instruct creators how to lead through their choices and handle their companies.

"We are creating fantastic items!" She laughs. In reality, the organization is set to launch its Level Up Creators Academy on the 1st of March, 2024. The school is a member-based school for creatives. "We'll share our experience and knowledge expertise to offer precise training, community, equipment and high-touch assistance for creators to reach the next stage in their earnings, which typically means creators earn with a revenue of $50,000 million. Additionally, we'll be using an approach called"the Fastest Path To 50 framework to help people reach this goal. It's exciting!"

A final note on the business in general. Amanda concludes: "The market is moving towards a direct-to-consumer model in which the creators are given more influence over consumers' spending habits and curation of their content. It's incredible the level of loyalty that fans have towards the creators that they love."

Amanda says that millennials and Gen Xers shouldn't rely on big legacy brands to receive their news "These large cable channels are dinosaurs! You can choose to get on the train now or die."

"I completely trust in my chance" is the best way to go for the coming decade. I've founded a business for the purpose of making that a realisation, and also to assist other people become financially successful. I'd like to see funds handed directly to the creators instead of large corporations. The idea is "All well, let another start!' The time is right to start a career as the author of the material!" She smiles.

Additional details

Amanda Northcutt is a consultant coach as well as a coach and an executive six times over who has built and grown companies online up to D2C B2C and B2Bs.

She established Level Up Creators in order for notable educators and creatives to build businesses that are sustainable. Level Up Creators offers strategies and instruments to individuals who have at least one existing product or service that has a connection to wellness, financial sports and travel or wellness and who are prepared to boost their reach as well as their income. For more information, visit welevelupcreators.com.

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