Terms

"JoClub is the abbreviation that stands for Journaling Club, but also has meaning due to my name." Jo Franco begins. "When I began to write I realized I was feeling a lot of emotions as well as older siblings that didn't want listen to that. So, I began writing."

"I grew up undocumented as a child, hiding in the shadows, and speaking Portuguese and acquiring English via tripping over," she relates. "I acquired a variety of different languages as I was always awed by being understood. But, at the same time, I felt disregarded because I was one of the very few youngsters. My appearance was different from everyone who was around me. I was the youngest child, and had this calm voice and peaceful character.

"Of of course, it's possible for me to envision it in the near future. That's how it was however, for the moment I was in the throes of not being understood? which is why a lot of us feel the same way."

Fortunately, Jo had the tool of writing: "I had a more sensitive relationship with myself as I was able observe without judgement. I wrote about all this negativity, yet I'm aware that good things were happening throughout my life. I was able to modify my writing style, not only my own writing, but then, in a bizarre method, reverse engineer how my mind works because I was looking for positive tales. I would have to observe positive elements to identify positive points to write about. I became a more positive person. It helped me become more optimistic."

Understanding the context

Going to university in the University of Manhattan, Jo was awed by the sheer number of voices she had to compete with. She was also able to fill in the room in her journal. "It did not matter if I resided living in the States or was traveling to different countries, I used this journal to allow me to return home.

"My "why" gives people the same sense of "You're got this, no matter how ugly the events may be. It's not just a way to help yourself emotionally as well, it's a joy to record your experience through writing it down. When you do this, you demonstrate a small gesture of appreciation that it actually was happening in the first place. You'll always fit in the skin of your self and your own head."

"There's science that backs this assertion," she says. "There were studies conducted on the use of writing in medical treatment. When people write down their gratitude will be more thankful."

"Give your mind the relief. Take the weight off your shoulders, and put it on the page. If you write about negative events, you allow yourself distance, which allows you to analyze it using an emotional reaction that isn't overwhelming. You can get caught in a frenzy by emotion. They're at the root of every thing; the foundation of confidence, at the core of charisma that is the reason for going into a room and being able to attract goodness."

"Maybe that's because it's a member"

Jo had certainly done a lot of positive things in 2020. Through her YouTube channel which has more than a million users, she was paid to travel. "I lived this thrilling, public life, but behind the scenes I wrote. This was the only thing I wanted to do the only activity I ever did was write."

In the month of January, 2020 she landed her first Netflix assignment as anchor of The World's Most Amazing Vacation Rentals. "It has led me away from YouTube and into the traditional way of presentation. If anybody's experienced being working on set, they know these hours are extremely long. The workdays are often 16 hours, and there's lots of 'Hurry up and wait'. It's time to get ready: makeup, hair all completed. There are lines you want to make in your head, and then they're like, "No, just kidding We need to stop'!"

Between those pauses, often lasting for long periods, Jo would write. "Writing was a hobby I enjoyed which is why I wanted to turn it into a career." When covid began to gain popularity, covid's main source of income.

"I was anxious like everyone else. I made the decision to post pictures from my journals. It was 100 days later and I began journaling to everyone on Instagram Stories. I thought to myself, "Hey perhaps this could be something that can be used as the basis for a membership. Maybe users would want to join to a virtual space to journal together. This is how JoClub was born. It was just four years back. That's crazy!"

In the course of this Netflix series, Jo realized that journaling is a way of looking through her eyes that she observed the world. "It was more than the pursuit of an interest. If you're on the road for 2 days, you're exhausted. It's not difficult to get by something that isn't connected to the items you're payed for.

"You realise, this is the way I view the world. That is my way of thinking of the world. This is my way of living. This was clear for me to set aside other considerations. The only thing that they can take from me is writing. I was looking to integrate that into my next chapter in my life."

Doing something more than her own

Jo threw herself into her project. "I posted three videos a week across three different languages. It was necessary to employ employees and then remove them. I learned how to design a content machine."

However, something had to be changed. "I was looking forward to not doing. If you're exhausted or burned out, which is the norm for creators and entrepreneurs, you're unlikely to have the ability to earn money. I realized that, if this is an occupation that I plan to keep for a long time I'll have to come up with a way to remove my face from opportunities to earn cash."

Jo decided to come up with something more than she could ever imagine. The first journaling club was formed at the very beginning of Zoom: "The membership started at $29 a month, the benefit was one monthly live chat and I'd regularly send daily journal prompts to everybody's inbox email."

She was looking to create something similar to yoga class. A couple of instructions were followed by an open discussion after which she gave two questions, followed by break out rooms. "It became IP (intellectual property)," she recalls. "After an interval of six months I began asking me: could I train facilitators about how to run these activities? In fact, can facilitators enhance JoClub in ways I never had the opportunity to? They would want to "extract all the goodness" and work alongside the facilitators, some of which have been JoClub members, to develop the art journaling form as well as a "bring your own song" session for young musicians as well as various other activities similar to JoClub.

"Now we're hosting at least six sessions a month, and I'm hosting as many sessions as I'd like," she continues. "Beautiful occasions that I would had never imagined were happening, including retreats I run and I conducted an experiment at the university, and now we're working on different problems. This wouldn't be possible to accomplish this if I'd kept it in Jo Franco's group and with me being the chief."

Communities and Culture

"An crucial aspect of the model of membership is the fact that it helps create an environment" she says. "If you buy a membership, and they're allowed to enter your home, then you're able to design your home in the way you'd like." Jo along with her team has explored ways of creating more lively threads so "people talk about the issues of the community and believing they're getting their dollars' worth."

"It's the difference between the audience from a member," she adds. "An audience will likely engage with your content and it's not actually an actual conversation. When I upload videos and then people post comments about it, I'll answer on a forum. However, by forming a community I'm curating, I'm involved in the actual architecture of what takes place from the moment they join the community."

Jo had a few times to think about the process of onboarding and how to deal with the newcomers. "How can we handle that new member who walks into the room feeling like they're not a part of the group? The moment you realize that, is when you begin to focus on the curation of culture and it's the reason why they stay an extended period of time."

It's not easy. "It's an art that is something you must be passionate about to continue growing since the membership of a member is an ongoing thing. If you do not pay attention to the news, you'll end up losing your members."

It's clear that Jo has brought the empathy and self-awareness that she has acquired through her journaling to the way she runs her membership. In reality, she believes that journals help us become more aware of ourselves. not taught as kids: "We're not given tools to deal with emotions. There are tools that can help you save yourself when you're falling. It was difficult for me to comprehend these benefits. I thought it was a fantastic recreation exercise. As I got older, I realized, "Damn! I've been hiding my secrets"!"

When people ask 'Jo You're just 30, What did you do all day? I just journalled about it and everything went well," she smiles.

More details

To read more details about Jo Franco and to become members of JoClub to join, go to joclub.world.

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