Crealanta Magazine

The benefits of adding Live Chat to your Member Site

Aug 2, 2024

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There is a myriad of ways to boost membership conversion rates--some of which we've discussed here--however including live chat has many appealing advantages.

The article doesn't just detail the reasons why allowing live chat is beneficial for your membership site, it also includes some options to incorporate it on your WordPress site.

The Reasons why Live Chat is beneficial for your membership website

If you're concerned that the live chat taking up the entirety of your time, don't be. Live chat solutions that are the best make it simple to deactivate the feature. Even turning live chat on for a few minutes per day will allow you to benefit from the many advantages of this service, and all without it consuming your life. If you find that your experiences using live chat have a positive impact on your company, it may be a new aspect of your membership website that can be outsourced.

In order to help you determine if live chat works with your business, let's take a look at the advantages associated with the live chat feature on websites.

Meet your guests

The more you know about the wants and needs of the people you want to attract, the better you'll be able to provide them by offering a membership site. With the help of amazing tools to monitor your site's membership that make it relatively simple to analyze and study visitors who go on to become paid members. The visitors that aren't in your program are much harder to reach.

A live-chat option that is accessible outside your protected members-only section gives you a good opportunity to interact with people who have visited your site but haven't yet chosen to become members. Through a live chat tool allows you to talk with your visitors about their concerns or find out the reason they're interested in joining your program, and what their reservations may be.

This information can be invaluable when it comes to making your website more engaging as well as optimizing your membership-site landing page.

Visitors who sign-up aren't sure about their status.

It is obvious that you shouldn't try to coerce hesitant visitors into joining, however there are many last minute concerns that hinder their from making the jump and making the commitment. In some cases, a brief live chat will ease fears and anxieties, enabling visitors to confidently sign up to your membership site.

Overcome last-minute hitches

Problems can arise even if you're doing everything you can to ensure that your WordPress website well maintained. It could be that your payment processor is playing out, or perhaps an update to your theme is creating issues with your site. Maybe a user does not have their payment information on hand. There are times when a visitor cannot complete the registration procedure.

Live chat allows users to chat with someone to help resolve the issue. Even if you can't complete the registration process at the time it is possible to use the live chat function to request the contact information once the issue that prevented them from joining is resolved.

Offer your members more choices

Adding a knowledgebase or FAQ to your membership site helps members to help themselves. Sometimes, however, they have to communicate with your site. If you enable live chat, you enhance the interaction for people who use this mode of communication.

Low time-investment communication channel

Not only does adding live chat functionality to your website offer visitors an another channel for communication, but it also reduces the cost of support. In some cases, a problem can be resolved in just the time of a live chat, compared to a string of back and forth emails or messages on a forum for support.

Chatting live means low time demands for users. It is typically simple and easy to use with no registration required, or any forms to fill out. Something that users will surely appreciate during their hour of requirement.

You can see that live chat is a great way to maintain your members' and visitors' content while decreasing the amount of support work you have to do.

Advantage over your competition

The most compelling reason to include live chat in your membership website is that it will benefit users over rivals. Live chat gives you the chance to display your dedication to customer service and service, with real-time support. It helps you create a positive impression for your target audience, making users feel comfortable giving their details to you for payment as well as registering for your program.

Live chat not only helps you answer the queries of users who are uncertain of signing up. It can also be an extra feature that helps elevate you over your competitors and boost the value you give your products.

Cost-effective and simple to use

No matter if you're making use of WordPress to host your membership site, there are some free and inexpensive options for the addition of live chat functionality to your site, as well as some high-end premium services to choose from.

The Best Live Chat WordPress plugins

Some live-chat WordPress plugins and other services to help you incorporate the live-chat feature to your site are:

  • WP Live Chat Support-- adds live chat to your WordPress for free, although there are premium upgrades available.
  • WordPress Live Chat Plugin--an inexpensive, high-quality WordPress plugin packed with helpful options.
  • Zendesk Chat plugin Zendesk chat plugin lets you try the fundamental features of their live-chat service for free.
  • Olark--a feature-rich premium live-chat system that works with WordPress as well as various other kinds of websites.

From a free WordPress plugin to integrations fully featured premium live-chat services and more, there's an option for any budget.

Final Thoughts

Have you been convinced that adding live chat functionality to your membership site can be a great way to take it to the next step? We hope you are seriously considering the idea.

Whether you want to reserve the channel of live chat for members to boost participation and decrease churn or make use of it to sell products to increase your conversion rates, live chat is a flexible instrument that you can use at your own discretion.

 What do you think about including live chat in your membership website? Let us know your thoughts by leaving a comment below.

Joe Fylan       Joe is an accredited WordPress whiz who stays busy creating WordPress websites, such as websites, regularly. Joe is passionate about sharing his knowledge to other WordPress users. Find all the latest WordPress updates and news at Get Web Tips.