The Best Way to Select a Domain Name -- 5 important steps

Apr 21, 2022

Domain names function like the street address of any online company. It informs customers how to locate the address of your business. This is probably the reason it's called a web address. It's better than that. Unlike most streets, your domain name can reflect or even exactly correspond to the name of the business you run. It's an extension to the brand or sometimes your own branding.

The decision to choose the name of your domain is as important as choosing the location of your physical retail storefront. It is important to make your presence known and show your personality in a way that is suitable for your industry and customer base. It is important to be in the place where customers are, and where the competition does not.

If you're starting your own business and want to create an online presence to your brick-and-mortar storefront, check out these suggestions for selecting a domain that will serve you well over the years.

What exactly is a domain?

Domain names, sometimes called a URL (Uniform Resource Locator) or web address is what visitors type into their browser to find your website. It starts at http://www or http://www and is usually followed by something like .org, .net, or the most used version -the most popular one - .com.

Domain names, as well as a hosting account is separate parts, however you'll require both of them to get your site online. These can be bought in a bundle or in separate installments -You'll need to establish some configurations so that they can talk to each other.

Where is the most convenient place to purchase a domain name?

Many hosts offer domain buying services , or even a free domain name with the service. But, it is possible to prefer using the domain buying platform available on WordPress.com. It is possible to search for domain names and pick from the standard names (.com, .net, etc. ) and more than 350 different options like .blog, .store, and numerous others.

finding a domain name with WordPress.com

The top domain name

The process of choosing a domain name, it is basically similar to naming your business itself. Like you wouldn't call the new business Coca-Cola due to the fact that it is registered and is trademarks. You'll need choose a domain name that's available and cost-effective.

This post isn't about the best way to think of suggestions, but rather the best way to narrow your options to arrive at the bestdecision from the possibilities you discover.

It's recommended to brainstorm a range of possible options and then limit it according to the primary goal: to create something simple to remember and easily shared. After this piece, we'll detail five specific areas which will help you determine whether the site you're considering fits into this category.

Domains should have a name with your company's name or has a connection to your company. If you operate a business online it is important to consider the availability of domains before settling on an official name for your business. This is an important option to consider.

If you have an actual retail store that you're hoping to build websites for, you'll need look outside of the box in order in order to find a name that is both associated with your current name while meeting the primary goal of having something simple to remember and share.

Check for availability

Once you've formulated your first list of concepts and you've got your first list of concepts, search for the domain's accessibility. If you already own your own domain name to your company, start this process to determine whether it's available.

If any of your most creative ideas, or the existing company name is offered with an .com end, then you've likely found your ideal domain. But, make sure to review the list in the final section of this article to be sure that you've reached the principal aim of a quality domain name.

But most likely you'll find the most original ideas will already be taken and only offered for sale at a premium cost, or perhaps only accessible in an alternative version of the initial (by adding words, or choosing a different ending, etc.). If that's the case do not be depressed. It's a frequent situation. Take the rest of this guide to guide you through additional possibilities until you find the most efficient solution.

Consider the price

Popular, easy names typically have a previous owner. If the person isn't currently making use of or the brand, they could sell it for sale. It's important to think about the price and its significance to your company.

Prices for domains, just like physical ones, may differ significantly due to the fact that they're set by the person who owns it. Sellers may require just few hundred dollars, or, with names like eCommerce.com 10 million, even a few billion.

Domain names isincredibly important, just as in any other investment for business, don't avoid making the purchase when you have the money and is an appropriate for the right.

How to narrow your domain's possibilities:

There are many aspects to take into consideration when choosing names, all of which must be considered in relation to each other. Like any other business decision You'll have to narrow your choices and evaluate the pros and cons of each URL.

In order to make it simple to recall and use select the domain that:

1. Do you need to make it short

Avoid long names like, "RebeccasLouisianaCrabShackOffTheCornerofMainAndThird.com."

The majority of domains that are one-word don't get much attention or sold at prices that are astronomical. Adding a few, basic phrases to your domain that you are interested in could be an excellent idea. But make sure it meets the other criteria on this list too.

DRYFT For instance, DRYFT is a retail store selling equipment for fishing and fishing clothes. The company added "fishing" to the domain name"dryftfishing.com" dryftfishing.com -- keeping it simple and easy to remember.

Dryft Fishing homepage

2. The last word is .com If it is it is

It is the most frequently used option and the one that a majority of people type in as a default. Another ending may exist on the market or cost less, but be aware that people could exit their site and go to the website of a rival because they type in .com first.

Some online stores, however they do use alternate ends when it's compatible to their branding. Certified Comic Shop, for instance, is a store with the name certifiedcomic.shop, a smart way of promoting their online brand.

Certified Comic Shop website homepage

3. Is easy to spell

Names like "Kathryn" could also be spelled "Katherine," "Catherine," or "Katheryn." So, names like "DessertsByKathryn" can be difficult to communicate audibly. It is also necessary to purchase every variation of spelling or say your spelling every time you say it , which isn't often efficient.

4. Doesn't include a hyphen or number, and is simple to spell.

Like having a domain that is simple to pronounce, it's not a good idea to add other components that are unclear when they are spoken to.

A hyphen is one great example. While adding one can create a domain but the majority of them will be at the wrong destination. They also create confusion since they may be written out (twenty three) or entered in digits (23).

2. Hounds Design knew that people might interpret their domain's name in two different ways. Their main website's domain is 2houndsdesign.com, they also purchased twohoundsdesign.com and changed it's URL to their website.

2Hounds Design website

5. Can't be easily mistaken for something that is offensive

There's nothing worse than making the error of sending your customers to an adversary's website is that it causes them to be infuriated. If an ordinary typo or different ending takes your visitors to a page they'll find off-putting It's merely an additional motive to select a different option.

Do you feel you proud when you speak it loudly? Do you want to share exactly the same thing on television in front of a well-known family memberor front of the directors of the board from Fortune 500?

You can make it accessible to a group of peers or an untested audience. Encourage them to think of something completely new, and then see if there's anything "dirty" or "offensive" that you could create using the term. They may discover an undiscovered area or an iconic pop culture quote that isn't yours to know about. This could spare you embarrassing situations.

Give them the title and have them type it out. Do they correctly spell it? Check with them a few days later to see if they remember the spelling.

Found your perfect domain? However, there's more to think about.

If you've found that ideal domain, then you're able to move on and fight off rivals by soaking up the competition. Are you a registered domain name ending with .com? There is a possibility of getting other endings like .net or .org. Did you pick a name that could be incorrectly spelled? Find the alternate spellings prior to competitors taking the name by redirecting them back to the primary URL.

If you've located a fantastic domain name for a low price take the time to take the initiative to acquire as many different variations as possible to protect your investment.

Design your dream brand

Creating the store you have always envisioned is more than a great program like . It requires all the components for a wonderful shopping experience as well as effective back-end process.

For branding, a powerful brand name and attractive logo are crucial. However, online having a domain name that is appealing will be similar to an ideal spot for an establishment on Main Street. It can make or break your chances of success. Consider your options carefully. The perfect domain name for your business is all around!

This post was posted on here