The Complete Guide to Clickfunnels and. Kajabi |
Kajabi as well as ClickFunnels share an excellent reputation for digital marketers Both have a robust funnels and marketing tools that are useful for making and selling digital goods. Because they both have some of the same features-funnels and email marketing, as well as tools for marketing, course hosting, etc.--it can be challenging to know which is right for you.
In this post will cover:
- What is HTML0? Kajabi and ClickFunnels are
- The main reason for each
- Which is best for you?
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What is Kajabi?
Kajabi was founded in the year the year 2010 as an online learning as well as a marketing tool. Kenny Reuter built it after trying to sell a lawn sprinkler he invented after realizing that he could not find an online sales platform that he was happy with. This led to an online course platform that provides course creators with the tools to build and sell courses. The platform has become the mainstay of the creator economy.
The platform brings together the learning management software with authoring software that makes running an online-based learning business simple. Furthermore, Kajabi integrates marketing tools as well, with features like pre-made funnels for selling specific digital products. Add an email program to manage prospects as well as providing support to customers, and you'll have a solid digital course platform.
The year 2023 saw Kajabi was also launching Kajabi 2.0 which included a new community platform as well as some classes and live meetings, though the platform is available as an app that is separate from the original. By 2023 Kajabi announced that it had contributed to five billion dollars in earnings from creators.
Pros of Kajabi
- Comprehensive course platform
- Marketing funnels built-in
- Integrated emails and web page creation
The cons of Kajabi
- Integrated emails and web page creation
- Pricey
- Works best for asynchronous courses
- Separate course delivery and live engagement platforms
What is the purpose of ClickFunnels?
Contrary to Kajabi, ClickFunnels is a marketing platform first. It was designed by Russel Brunson in order that would make sales and conversions easy with online businesses. The funnel is a sales process that takes potential customers through a value pyramid until a certain percentage make a purchase and convert. ClickFunnels was built to make this process of selling online easier.
It comes with a bunch of funnel templates that can be used to sell virtually everything. Choose the template for your funnel such as an introductory sales funnel, or an membership funnel. The process is in place and getting started with learning to use ClickFunnels is simple. Simply add the information about your item or service, and ClickFunnels can sell it and host the landing pages. ClickFunnels additionally has an email service to keep in touch with new clients.
In 2022, ClickFunnels released a ton of brand-new features. They went beyond just funnel building by incorporating page hosting, full website development, and online training. The new features are in line with Kajabi.
The advantages from ClickFunnels
- Tons of funnels to pick from
- Email and page-building Included
- Easy to setup
- Advanced marketing tools and automated features
Contradictions of clickFunnels
- Course builder isn't great
- Low app coverage
What are they? How do they differ? similar?
Both Kajabi as well as ClickFunnels offer marketing and sales tools, including pre-made funnels as well the ability to send emails. Below are a few others points of similarity (we'll cover these more in-depth below). ).
- It is easy to create landing pages for your website using templates you can select from.
- Premade sales funnels for different types of digital companies .
- Hosting to host different types of landing pages, websites and other types
- Check out functions and other useful digital business tools.
How are they different?
You can spot the difference between ClickFunnels and. Kajabi by reading their origin stories above.
Basically, ClickFunnels began as a funnel marketing system and included other features afterward. Kajabi started as a course platform with built-in marketing features.
Every platform is a master in the areas they were designed for:
- Kajabi is an extremely good course platform with decent Marketing tools.
- ClickFunnels is a really efficient funnel-builder but with a less than perfect courses platform.
We'll go further into detail below.
ClickFunnels vs. Kajabi: The comparison
1. The funnels
ClickFunnels
When it comes to funnels, there's an explanation for why Russel Brunson has the reputation that he has. ClickFunnels gives you a ton of funnel options to pick among. All are proven templates. Similar to a webpage builder You can customize the funnel to meet your requirements. There's no limit to the templates, and you are able to add pages and features if you like. The funnels you create look and feel like the brand you own.
These templates don't only look good. They're designed for both UX and marketing success, giving you the power of an experienced team behind you.
It is possible to connect payment processors to the funnels, in addition to link many different Integrations like Shopify, GoToWebinar, ConvertKit, Hubspot, and MailChimp.
Kajabi
Kajabi's funnels are built on a similar philosophy to ClickFunnels'. The funnels are designed and ready go, and you choose the template you want to use and then enter the details you want to include. Similar to ClickFunnels' templates Kajabi says that their templates have been tested by experts and are specifically developed for particular use.
You are able to select the specific funnel you require when you begin.
After you have selected your funnel, Kajabi feels a lot like ClickFunnels. You can choose integration, customize the funnel to fit your brand, integrate with other software for example Stripe or Paypal, and connect to email and landing pages.
Which is better?
There's not a clear winner in this case. Both Kajabi and ClickFunnels provide the same funnel alternatives. ClickFunnels has more funnels-it offers 100 funnels while Kajabi offers 6. This may not matter to you if Kajabi still serves your requirements.
Really, the best method to determine this is what you can sell which is where we'll be next.
2. The product
The option of ClickFunnels or. Kajabi will probably happen in this case. That's because each of them works best for a certain type of digital product.
Kajabi
Best for selling courses
Kajabi is the top option of both for marketing courses. There's nothing to compare. While ClickFunnels excels in general its course-based platform, it's the weakest point. It's mostly a video content library, with little organization.
Comparatively, Kajabi is one of the most popular platforms for courses on the market-especially for pre-recorded, asynchronous courses. It offers evaluations, lesson tracker, content drops, and grades. You can build and customize the pages of your course or use templates. You can also include content from almost every media.
Kajabi's biggest weakness is that it lacks features to teach live classes. The company bought Vibely in order to expand their features for video and community However, Vibely is a separate platform with a separate application.
But, there's no question Kajabi is the most suitable option for courses-related instruction; this could apply to the coaching programs as well, which share a lot with online classes.
Although Kajabi isn't without its problems for members-only and live products, it's probably still superior to the other. ClickFunnels' membership platform is more basic, it's only an unlocked content platform and a paywall.
However, if you're building a membership or community one of the two are the best option. We've compiled our top 10 lists of membership platforms here.
ClickFunnels
Best for selling all other items
ClickFunnels is best for all the other stuff. It's the stuff that's not classes. It could be selling an electronic book, product, or generating leads to run a service-based company. The above are things ClickFunnels is better at than Kajabi since Kajabi is not truly about creating funnels like these. funnels.
So if you're selling something that's not a course, ClickFunnels could be the ideal option. Because they offer a wide range of funnels you can choose from that can be used for any purpose, it's easier to find the right funnel for a specific product.
Do you need to integrate ClickFunnels with Kajabi?
As a follow-up question, you might be thinking, "What if I just integrate ClickFunnels as well as Kajabi?"
It's unlikely to make sense to the vast majority of users. If you're developing a product that needs to be hosted in Kajabi, aka a course, you'll be better off just using Kajabi's funnels. There's no difference and everything is in one location. It's possible that the extra cost you pay for ClickFunnels might not be worthwhile-Kajabi is expensive enough already.
3. The marketing suite
Let's discuss the range of tools Kajabi as well as ClickFunnels provide. Both have been influenced by the website and landing page builder as the core of their services.
Both platforms can be used for the creation of websites or landing pages. They're both simple and intuitive and let you choose from different types of landing pages. These include pages for homepages and blog posts. As we said above, using Kajabi this extends to customizing the course's pages. the courses offered by ClickFunnels are more limited in style. However, both offer a variety of page templates to choose from and it's easy to create the visual integrations for your website.
Both platforms have an email. Kajabi's software for email lets users send emails directly from their Kajabi account-potentially replacing a third-party software for email. Kajabi's email functions are integrated into its all-in-one approach, and the email can be linked to other elements of the funnel and delivery. Kajabi offers a multi-touch approach to deliver with pre-made sequences as well as numerous templates that you can pick from.
In contrast, ClickFunnels' email software is more closely linked to its funnel feature and doesn't function as a specific product-related email tool. However, it does have powerful functions as well, such as an autoresponder, pre-designed emails templates, as well as marketing functions such as cart recovery. It is possible to segment your users by sales history or segments.
Which is better?
Both Kajabi and ClickFunnels both have decent (not great) websites builders, which give you everything you need to build a basic site for your brand or product to help with sales. Both aren't as effective as an actual website builder, but Kajabi has the better site builder of the two. Kajabi is also ahead over email applications, but it's a close race-it gives you more functionality. Both platforms are essentially excellent email tools that have a lot of helpful marketing features like sequences, automations, and segmentation.
But, ClickFunnels does a better job at integrating sophisticated marketing functions, and they're continuing to add new and tested tools all the time. features like countdown funnels, store funnels, and clever checkouts.
The Integrations
Between the two, ClickFunnels offers more integrations in its software. Kajabi is the only one with 15integrations, but you are able to integrate more using Zapier.
Integrations with ClickFunnels
Actionetics, MailChimp, Twilio, Shopify, ActiveCampaign, AWeber, Constant Contact, ConvertKit, Drip, EverWebinar, Facebook, GetResponse, GoToWebinar, HubSpot, Infusionsoft, Kajabi, Mad Mimi, Market Hero, Maropost, PushCrew, SalesForce, Sendlane, ShipStation, SlyBroadcast, WebinarJam Studio, Zapier, ZenDirect, Zoom, Apple/Android Pay, Authorize.net, Bluesnap, ClickBank, EasyPayDirect, JV Zoo, Keap, NMI (Gateway Funnel Pros), PayPal, Recurly, Stripe, Warrior Plus
Kajabi Integrations
Creator.io, Zapier, MailChimp, Segment, Stripe, Meta Pixel, Google Analytics, ConvertKit, Drip, PayPal, ActiveCampaign, Aweber, Google Tag Manager
The apps
The ClickFunnels stats application is available for iOS and Android however it's not well graded. While ClickFunnels creates mobile-friendly products and funnels but it's not intended to be used as an app to run your online business.
By comparison, Kajabi does have apps that you can use to manage your business, but also to create media. It's a better alternative for creators who depend on mobile-first development. The main functions of Kajabai to manage memberships and communities can be found in a separate app. So, to be able to offer your community and a course together, your members need to install two separate apps. Be aware, Kajabi is a fantastic asynchronous course engine-but its weaknesses are with the live course as well as community-related functions.
Conclusion
In the end of the day, Kajabi vs. ClickFunnels boils down to the type of website you're trying to create.
- Making marketing funnels from pre-recorded course sales? Utilize Kajabi.
- Building complex funnels for selling anything other than a course? ClickFunnels is likely to be the most effective option. There are more funnels available to pick from, specialized tests and scenarios, as well as many integrations.
Do you want to try another?
To build membership websites as well as communities and courses Join us to build something with Mighty! Mighty is among the most popular platforms for selling digital products. By leveraging the power of community flywheels, a community platform tips the funnel's logic upside down. Utilizing the community flywheel allows you to place products sales in autopilot and grow the current audience.
If you're in search of an online platform that connects courses and community together, come build on Mighty! We're ranked G2's #1 community management software. It's free to try!