The concept of an online course is completely from the beginning

Learn about the case study, as well as listen to our complete conversation about the case together with Marlene... Also If this makes you think of creating your own web-based course (and we're confident that this is the case!) sign up for a course on RoadmapTo5k.com.

Marlene Hielema is known as the Image Maven

Marlene is an amazing photographer as well as a video teacher. She is the creator of ImageMaven.com and ImageMavenVideo.com. Visit both websites to discover breathtaking videos and methods to boost your photography or video in just a few seconds.

What do I need to be aware of prior to starting instructing of online classes?

Flash Since 2004. Marlene was teaching photography in the class of the local community college. While she loved working directly for the pupils, she found herself burning out.

It was becoming more exhausting for her. It was difficult for her to relax when she wanted togo to sleep "I taught every day."

Her goal? She'd like to be flexible, and not be a slave of her own schedule.

Marlene states, "I want to enjoy my life... my life is just too short. I would love to take an adventure to the skating rink! I'd love to get on my longboard in the middle of the day without having to feeling guilty."

The desire to be free and flexible led her create her first online class.

What was her source of ideas?

Marlene took photography classes online . She found it to be "clunky." She thought "this should be made better."

Then she began looking for ideas for the classes she would create. In the fall of 2010, was the time the course was released as her first online course created with ..

Marlene offers eight online classes Some of them she's taught with various groups of students.

Her courses consist of brief, low-cost, targeted classes, as well as longer-lasting and more intense courses (some up to 8 weeks).

Marlene designs her courses to address specific questions clients ask her "I've been asked this question over 10 times during the past 3 months. Perhaps I'd like to create this course!"

She also is attentive to the questions people have regarding. If, for instance that she was getting inquiries regarding her videos. She would ask: Could you show me how to create the same video?

Overcoming challenges

Marlene confesses to having the biggest challenge is selling -- "I'm by nature not a professional salesperson."

With time and she's come up with strategies to engage and inform people prior to making them purchase a course.

Presently, she offers an opportunity for you to sign-up to receive free lessons in photography by emails. After these 10 free lessons, she'll offer a paid course.

Although she was apprehensive about sales at first, Marlene now says "I often sell courses -- individuals find an online course that they're interested in and find it appealing and purchase the class."

A successful business strategy which is based on courses

The most important lesson that has been an important learning opportunity for Marlene is the fact that education and providing services (one-on-one consultation with private clients) work hand-in-hand.

The courses generate leads for her to provide personal support. Following a course "people are simply looking for a tiny amount of help, and are willing to pay money for it."

Students taking videos need assistance in making and editing. Students who take photography classes will require individual critiques and additional assistance with technical issues.

In the end, she declares, "My revenue has increased due to clients just in the same manner that it increased through my courses for training."

Courses are extremely valuable by themselves However, they're much more valuable when they're integrated with other offerings.

Marlene is able to enhance the services she provides with classes. Marlene declares "If anyone hires me from the very beginning, I'll be very grateful.

(for consulting) (for consultation) I provide the training course without cost." This makes her services all the more attractive for potential customers.

Making connections with students

Marlene uses her classes as a method to connect with students outside of the classroom. She also provides information for teachers. Marlene has observed that, most of the time "People have less fear on the internet."

Her connection to her is established through being involved and present during her training courses: "I respond to every request, as well as to every email."

Marlene says that the event can be enjoyable and rewarding for her "I enjoy teaching and enjoy helping people... The thing I love most is helping people accomplish their goals! It's a great feeling being a proud mom when somebody pops up in my computer screen, sporting an easy video, and beautiful white backgrounds that I've created with them. My goal is to help people overcome their frustration."

We're looking forward

In the future, Marlene is looking to increase the effectiveness of her courses. Marlene is planning on "relaunching and revitalizing the current classes, creating more effective selling pages and raising the bar throughout the range of classes she offers."

In addition, she strives to develop at least fresh courses, in line with the needs of the local population. She explains that "I've not created courses entirely out of scratch." In her mind, she frequently thinks about what do people want for?, and builds courses around the requirements.

Additionally, she is hoping to collaborate with experts from various fields to come up with creative new programs. In the past, for instance, she joined forces with a counsellor for the development of the personal development program Take a Break Photographic Therapy to help maintain your health.

Marlene's top recommendations and tips for online training courses that will assist you in getting your start off on the right track

1. Do it! Do It!

Marlene shares with us "My first class was approximately 20 students who were paid and 10 students, which was extremely satisfying!"

This is the perfect moment to get your procrastination out of your life and get to work. Do a low-risk course for starting regardless of whether you have to invite some friends to join and join free!

Find out how to overcome your obstacles because you'll gain lots of knowledge by taking the first lesson! Do it.

Avoid getting too caught up in perfectionism for the first time. People are very welcoming.

#2 Connect

Make sure you create connections with your students -truly be connected to your students.

If they believe that the material that you're teaching has good points, they'll have the ability to inquire, and you'll be able to gain knowledge from their experiences.

If they believe in your skills You're in a position to help them.

Engage fully with the discussion and answer any questions in addition to posting any questions.

3. Express Yourself

Incorporate your own style into the class. Marlene states, "I act a little amusing when I record my own YouTube channel." When she reveals the character she portrays in her instructional videos as well as classes and classes, she builds an emotional bond to her students.

Get started right now. Take our FREE course on training. Find out the 5 steps needed to begin developing and marketing your online course, allowing you to start building your online business starting beginning from scratch.

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