The Dirt on Drip Content
Content that is useful attracts users to your site. Dripping content will keep visitors on your site.
WHAT'S IN THE INSIDE Toggle
- Why Drip Content May Be Right for Your Site
- Drip content keeps people coming back.
- Drip content helps users stay committed.
- Caution Be smart about how you drip content
- How to Set Up Drip Content on Your Site
- In Summary
Dripping content is a way of making content available to website's users. Users are provided with bits of content maybe over the course of a couple of months until they have access to the full library.
Additionally, you can drip certain content items, or even posts that require users to browse them in a certain sequence. Even requiring a user to send an email prior to being allowed to see more of your site could be regarded as content drip.
In this post in this post, we'll give you the skinny on why you may want to use drip content for your site We'll also show how you can set it up. Let's do it!
Why Drip Content Could be the Right For Your Site
Drip content keeps people coming back.
Drip content often requires users to be more active on your site. As they aren't able to access all of the data at once and they have to keep coming back.
Let's imagine you're publishing a course. It's designed to take 20 hours in a 5-week period, but the student completes all the course within two days. Once they've finished and gone, they don't come back to your site. It could hurt your business.
If they must follow their time to complete the task, however, they'll need to visit your site several times. This gives you an increase in views, opportunities to advertise, and more chances to interact with the user.
Similar to watering your tomato plant with drip irrigation. Providing all of the content you have to the consumer is similar to spraying your plants using an hose from a fire. While the plant is receiving the exact amount of water both times, the one doused with the hose is likely to die, whereas the one that is watered slowly over time will thrive.
Drip-based content is a great way to help users remain committed.
Dripping content keeps things manageable for the user.
For example, a user may sign up for an online class without having any idea of what they're going to be doing in terms of assimilating the information. After completing a few sections it is possible that they become bored or overwhelmed and then decide to go on.
If you drip content over a period of duration, it offers users small-sized pieces of information to finish a particular portion. This is basically setting the deadlines to complete them. small assignments that are distributed over time often feel less daunting as a whole course. The drip of content gives students the chance to mull the information over and makes it easier for users to remember it.
If you choose to drip the content with new details after a user subscribes or pays for a special subscription, it will also help build commitment. The user will likely return because they've invested time, or at least their email address.
Warning Be aware of how you drip the content
The drawback of this is that there are those who'll want to complete an entire course or the related material in a matter of minutes. It could be that they have a specific skill they want to master or require information in a hurry, and can't put off a few months.
There may be a project which needs to be completed in the near future or an accreditation which could prove beneficial right away. If your company makes this a concern, you may look at a different strategy to drip. This could be as simple as requiring your customer to provide an email address prior to when they read the remainder of an article on your blog.
It is possible to determine how efficient drips are for you through experimenting with various methods through your web site.
How Do I Set-Up Drip Content on Your Site
If you decide to drip content, how do you do it?
- Click here to go to WordPress Dashboard > Rules.
- Create a new rule simply by pressing "Add New".
- In accordance with the rules, choose Drip/Expiration.
- Make sure to click for button to enable the button to allow drips of the content.
There's a list of options that trigger content dripping. It is possible to allow your users access to new content after they register for your website, at the date that is specified, or after they buy a product through your website, or after they sign up for a specific subscription from this menu.
In Summary
Drip content can be a fantastic method to ensure that users keep coming back to see more of the amazing products you can provide the users.
Remember:
- Drip content can help the user to stay on track and boost your site views.
- It can also help users to be more active rather than overwhelmed or bored.
- Not everyone likes dripping and following a timetable. Be aware of your audience and consider how you want to drip content.
- Content can be downloaded using a plugin like .
Don't kill your users with a fire hose. Disperse their content so that it allows both of you to prosper.
Have you found success using the drip-content technique? Are you still unsure on when to drip content? Please let us know in the comments below.
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Michelle Carpenter Amy Michelle Carpenter co-owns a 3D printing company called STEM Garage. She is a popular national journalist, YA editor, and professional marketer. She also has a class for children in China at 4 in the morning since she believes it's enjoyable.