The dog of the Farmer was able to win due to its Emmy-nominated commercial
The group behind The Farmer's Dog The Farmer's Dog The Farmer's Dog, the goal of their first Super Bowl ad was simple to get viewers crying. "There was a phrase in the brief that said that "if we fail to make viewers to cry then we've failed" Director Goh Iromoto, the man who first brought The Farmer's Dog now-iconic (and Emmy-nominated!) commercial "Forever" to the notice of. "I'll forever be able to be able to recall the expression. It was a source of inspiration, and an inspiration for me." We were interested in knowing more about the Staff-Picked spot which was the top-rated advertisement of the 2023 Super Bowl and has been awarded an Emmy nod (!) We talked to Goh and the group of creatives of The Farmer's Dog to find the details of their amazing collaboration, the exact task and their dog as the inspiration behind their campaign. Learn more about the key aspects of the show or watch the entire debate on YouTube.
| The codename for the program | "Forever" A.K.A. The Farmer's Dog |
| Participants | Teressa Iezzi Director of Content as well as creator Sophie Forman, Director of Brand Design |
| Goals for the campaign |
Teressa and Sophie were looking to develop ads that would effectively communicate their message for their company "Long Live The Dogs."
The marketing of the business focused on the benefits of its products. But Teressa and Sophie realized that the Q1 marketing campaign had to be more specific about how it conveys the mission of the business to assist pets live longer and healthier lives in a new way. |
| Goals |
* Relive the Farmer's dog's rôle and the rallying call with an inventive, successful method.
• Tell a story that can be emotionally stimulating and is in addition to the requirements of the subject. |
| Timeline |
The whole campaign ran for approximately 4 months from the beginning beginning to close. The concept of the campaign is like this:
September The team was with us during November December | Shoot January | Post-production February Live! |
| Resources | The Farmer's Dog team worked incredibly together and alongside Goh to achieve the desired results. Goh was director of creative as well as the project manager. Teressa and Sophie were key players on the creation of the idea. They both were part of the entire process from beginning to. |
| Key lessons |
It is crucial to make sure that you've put money into your investment
The story is the most important factor to consider in relation to the product. * Great work deserves great promotion |
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