The Easy Affiliate and Member plugin is now available Join the Increasing Potential of Referral Marketing WordPress Membership plugin - Membership Sites

Mar 7, 2024

The Easy Affiliate and Member: Plug Into the Growing power of Referral Marketing

Title Image  Member and Easy Affiliate Program

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It's never been more straightforward to create and manage an affiliate program on your Member site with Easy Affiliate. Here's the complete guide as well as tips for making the most out of this powerful increase in sales.

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It's difficult to quantify the extent to which affiliate marketing is a major factor in the e-commerce market. In 2022 the affiliate marketing industry was valued at more than $20 billion which is projected to more than double by 2030..

It's especially remarkable when you consider that for the most part affiliate marketers are only paid a commission once they've successfully made a sale. We're talking about trillions of dollars of revenues and salesgenerated through this particular marketing strategy.

If your business hasn't yet tapped into affiliate marketing, or are you looking to pivot away from costly affiliate programs to increase the number of members on your site, this latest integration can be exciting for your business and your pocket.

The debut of Easy Affiliate- the all-in-one affiliate program plugin for WordPress that now natively integrates with Member.

Take a look for a detailed tour of the main features of this plugin complete with advice on how to leverage its profit-pumping potential for your business.

Affiliate Marketing 101

In case you're completely new in affiliate marketing. Here's a brief introduction to get you up to level:

Affiliate marketing is a widely used strategy where individuals are compensated for their efforts to promote a company's products or products or. In essence, whenever a purchase occurs through their specific referral link, the marketing affiliate (or the an affiliate) gets a percentage from the vendor.

This method of marketing offers variety of advantages for members and eCommerce sites:

  • With affiliate marketing, you only pay out after a purchase has been achieved. It is an extremely affordable, low-risk way to increase your member base without having the upfront costs associated by traditional methods of advertising.
           
  • Its performance-based nature makes it very scalable and suitable for membership websites regardless of the stage they are in growth. When your membership base expands rapidly, you don't need to deal with a corresponding increase in marketing effort or costs.
           
  • Affiliates, particularly those that are well-aligned with your site's purpose, will be able to reach particular, targeted audiences. Have a soccer fanzine or even a vegan cooking class? Niche affiliates are your ideal people to spread the word. With them as your partners the marketing campaigns will be highly targeted, attracting members who are more likely be engaged with your content as well as your community.
           
  • Unlike one-time ad campaigns, affiliate marketing offers continuous promotion of your website's members. The constant exposure keeps your site top-of-mind and attracts more members in the course of time.

If you're now fully informed about affiliate marketing and its potential for your business is clear It's the right time to look at what Easy Affiliate integration can mean to your membership website.

What is Easy Affiliate?

Easy Affiliate Hompage

Easy Affiliate lets you run a a fully self-hosted affiliate marketing application directly out of your WordPress Dashboard.

If you run a self-hosted affiliate plan, you will have greater control over the Affiliate application procedure, are in the direct influence over payments and commissions as well as avoid the transaction costs charged by third-party platforms.

And as the name suggests this makes the entire procedure of establishing and operating your software a breeze - no special expertise required. Almost anyonecan do this to benefit their company.

It's because Easy Affiliate is filled with every tool and tools you'll require to make your program successful, each designed specifically to be easy to set up and use.

So let the tour of key features commence!

Simple Affiliate Features, Tips and Tricks for Achieving Success

Effortlessly Connect to Your Ecommerce plugins

With the press of an icon, Easy Affiliate can detect and connect with key ecommerce platforms, including my own ( Member), PayPal and WooCommerce..

It is possible to enable integrations either during Easy Affiliate's setup wizard, or by heading to Easy Affiliate Settings > Options and then the eCommerce tab.

Screenshot of the ecommerce settings in Easy Affiliate highlighting the  Member Integration


       It's that easyto join affiliate programs to products and services you market on your website.

Screen for High-Quality, Valuable Affiliates

Opening your affiliate program open to all might be a good idea, but in the world of affiliate marketing, volume isn't always the same as quality.

Studies show the fact that less than 1% of affiliates account for more than 90% of all conversions and sales. This highlights the significance of the top performers and collaborating with them. top performers.

Accepting all applicants could waste time and money to building relationships with high-quality affiliates. There is a chance that you will be inundated with questions and support problems from an array of affiliates, instead of concentrating on those who truly bring the results.

In order to ensure you get a higher return on investment you should take the time to manually examine and approve the new affiliates, verifying that their target market is compatible with your target market.

Easy Affiliate streamlines this process by integrating an application into the approval system. How to install it:

Click on the settings of Easy Affiliate, then click Affiliates, and then select"Application" for the registration type.

Screenshot of the Easy Affiliate Application Process

From here, you can select to also send emails to notify applicants that their application has been acknowledged and accepted.

When you've picked the type of registration the Easy Affiliate software automatically generates an account page. Potential affiliates will need to fill out an application form, and wait for your approval before they are able to start to promote your items.

The form requires essential data which includes:

  • First name
  • Names of the last name
  • Email
  • Sites that they intend to utilize to promote their products
  • Their promotional strategy
  • Links to social media profiles/profiles

This detailed information allows you to evaluate each applicant's potential suitability for your particular business. Through requiring applicants to list the websites they will be using for their promotions, it enables Easy Affiliate to monitor and stop fraudulent activity by flagging fraudulent site advertisements and more details on that later.

Enhance Conversions through Compelling campaigns

To really reap the most advantages of the affiliate programs you have, you must get your affiliates involved with each of your marketing efforts

If you've just launched a newly launched product or feature or sale you want to advertise: this presents a perfect chance for your associates to shout out about your brand.

Affiliates are continuously looking for new concepts for content and ways to give their followers something new. Involve them in your latest promotions and feature launches and you'll get a symbiotic boost in the engagement of your customers.

As affiliate program host, you can amplify their impact and encourage your affiliates to participate in more through equipping them with tools to ensure that each campaign is unbeatable.

Easy Affiliate makes it straightforward for you to develop unique links for particular websites.

Imagine you have the landing page you need to provide every detail about the new feature you've just released. By distributing a link specifically for the landing page it will direct customers' visitors into the center of the action, bypassing the homepage for a more strategic dive into your funnel of sales.

Screenshot of Easy Affiliate Add New Creative feature

Easy Affiliate facilitates the distribution of banners and images for campaigns.

Your affiliates will be armed with attractive and branded content that's not just easy to use but also boosts your campaign's visibility. This is a win-win situation: effortless information for them, and increased publicity to you. Transform your affiliate program into an effective powerhouse that drives your brand ahead, one step at one at a time.

Track Affiliate Performance in Google Analytics

Not only does Easy Affiliate features it's own instant reports as well as tracking sales and clicks however, unlike other affiliate plugins Easy Affiliate is also incredibly easy to track other major KPIs of Google Analytics.

That's thanks to its UTM Affiliate Link Tracking feature.

UTM Affiliate Tracking EA

By simply enabling this option, Easy Affiliate will automatically add UTM parameters to affiliate links so you'll get deep insights into things like...

  • Top performing affiliates
  • Highest converting campaigns
  • What websites do your affiliates' partners publish their content on?
  • What type of content works best?

...right there in Google Analytics.

This allows you to maximize your affiliate program and strategy to earn the highest profits.

Encourage Marketers to sell more through Special Commission Rates

Incentivize affiliates to pull every stop for your affiliate program by rewarding top performers with particular commission rates.

Through the plugin's Custom Rules add-on, you can create custom commission rates for affiliates to reward top performers as well as specific actions. For example, you can set up a higher commission rate for affiliates that exceed a specific amount or provide you a discount on the most recent product you've launched to help promote your product's launch. All is possible to do with custom Rules.

Screenshot of Easy Affiliate's custom rules setting for special commission rates
Customize your affiliate rate basing on the total value of sales by using Easy Affiliates. Custom Rules that you can add to

Protect Profits with Fraud Prevention

Through Easy Affiliate's Fraud Prevention extension, it's easier than ever to flag or even block commissions that are suspected of being fraudulent before paying the cent.

Choose whether to let to block, flag or even automatically block commissions from:

  • Referrals from your own - when an affiliate purchases through their affiliate link.
  • Sites that are not approved to refer clicks The site which referred to the click does not belong to one of the listed sites in the affiliate's form.
  • Affiliates who have a questionable conversion rate - Address anomalous conversion rates that are significantly different from what is normal, which could indicate the possibility of fraudulent methods.
Screeshot of Easy Affiliate fraud settings

This method of protection protects your profits and ensures the credibility of your affiliate program, creating a solid foundation of trust and reliability.

Rewards Affiliates quickly and easily by utilizing one-click payouts

With the One-Click Payout feature of Easy Affiliate the process of sending out rewards is just as straightforward as it sounds which makes the affiliate payment process simple and quick.

Instant rewards - A single click is all it takes to pay your affiliates, eliminating any delays or complications.

Boost affiliate morale Fast payments make affiliates more motivated, happy, and more engaged with your company.

Streamline the operationsForget about all the headaches of manually processing payments. One-Click Payouts simplify your workflow, freeing up time to be focused on your strategy and growing.

Screenshot showing Easy Affiliate one-click payout.

If your affiliate is at the payout threshold (which you are able to easily alter by changing your settings) it's just one click away from paying their income. Easy Affiliate is compatible with PayPal 1-Click Payouts providing a quick and secure way to pay your affiliates.

How To Integrate Member with Easy Affiliate

Member has now been integrated natively with Easy Affiliate, which means that they're made for each other joining the two in no time.

Easy Affiliate currently supports the following Member payment provider integrations

  • PayPal Legacy,
  • Stripe,

This is how you can set up Easy Affiliate set up and connected to Member:

  • Purchase an Easy Affiliate license.
  • Go to the Easy affiliate Account Downloads page to install your plugin .zip file onto your computer.
  • Login into your WordPress Dashboard.
  • Visit Plugins > Add New Plugin > Upload Plugin
  • Select Browse and select the .zip file and select Install Now.
  • Once download is complete Once download has been completed, press "Activate".
  • From your WordPress Dashboard, go to Member > Setup > Integrations > Other Services and click on the Easy Affiliateicon.
Screenshot of  Member integrations with Easy Affiliate selected
  • It should appear as an Easy Affiliate within the side panel in your Dashboard. Click on it and then the Settings
  • Head over to the "E-Commerce" tab
  • Membersshould be detected automatically and switched on.
  • Click to "Update Options"

And you're done! This is as easy as that.

Your next goal is to get the message about your affiliate program and start accepting applicants.

Within a short time the site will see revenue increase and your site's membership growth.

Conclusion

With Easy Affiliate and Member with Easy Affiliate, you can have everything you require to build an effective affiliate program for your website that caters to members.

Easy Affiliate gives you everything you need to create and manage a seamless, streamlined affiliate program that will magnify the reach of your program and attract more engaged members to your community.

Make sure to keep your affiliates engaged by providing clear communications, prompt payments, and providing best practices in promotion. Make use of the information obtained from Easy Affiliate and Google Analytics to improve your strategies and focus your energies towards making your affiliates authentic brand ambassadors.

Their success is your success, and together you will see remarkable growth for your membership site.

All of it starts with one connection!

Got any questions or want to share some of your own experiences in affiliate marketing? Send us your thoughts by leaving a comment below.

Be sure to keep an eye on us on Twitter, Facebook, YouTube and LinkedIn for additional tips and top practices for growing your membership company.

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