The Farmer's Dog was the main character in an Emmy-nominated commercial
Employees at the firm Farmer's Dog, the purpose of their very first Super Bowl ad was simple to make people be emotional. "There was a sentence in the brief that was in essence, if you does not cause viewers to cry, it's not going to succeed," says filmmaker Goh Iromoto. He was a major factor in bringing The Farmer's Dog iconic (and Emmy nominated!) commercial "Forever" into the realm of. "I'll never forget that phrase. This was an extremely powerful incentive factor both with regard to creativity to me personally."
We were interested in learning more about the Staff-Picked spot which was the most highly rated commercial during 2023's Super Bowl and has earned an Emmy nomination (!) We spoke to Goh along with the design team of The Farmer's Dog at The Farmer's Dog to find the details about their incredible collaboration process, their detailed list of requirements, as well as the dog who inspired their ad campaign. Watch the show's key takeaways below or view the entire conversation below.
| The title of the project | "Forever""Forever" Farmer's Dog |
| HTML1 Stakeholders |
Teressa Iezzi Director of Content and Creative
Sophie Forman, Director of Brand Design |
| The campaign's goals |
Teressa and Sophie were looking to develop advertising campaigns that fit the slogan of the business "Long Live Dogs."
The company concentrated its marketing efforts on the small aspects of their product. However, Teressa and Sophie realized that their Q1 campaign needed to be more precise on how they could put the main goal that the company was aiming for -- to help pets lead longer, happier, healthier lives -- on the table in a distinctive approach. |
| Goals |
Recreate the Farmer's Dog's purpose and rallying cry in an innovative, effective way
Create an emotional story that is more than the particulars of the product. |
| Timeline |
The whole campaign lasted four month from top to tail to complete and there was a breakdown that looked something like the following:
short stage November | Goh shares his field with his teammates. December | Shoot January | Post-production February |
| Resource | The Farmer's Dog team worked incredibly close with Goh in the development of the final product. Goh was the director of creative and also the director of project and Teressa and Sophie played a significant role in the development of the idea. Three of them collaborated with each other throughout the whole project From beginning to the end. |
| Principal takeaways |
* Make sure you invest into your brief
The story is the focus, not on the items * Great work deserves great promotion |
The original post appeared here. this site
This post was first seen on here