The Game Localization Experience Story Four-fold Sales Growth for South Korea -

Out of the Park Developmentsquadrupled revenues in South Korea -- the fourth largest market for video games worldwidein part by bringing its benchmark game into Korean.

I talked to Richard Grisham, past COO at Out of the Park and the current Director of Business Development at Com2Us which is a Korean development company that acquired Out of the Park in 2020.

Listen to our discussion below for insights into:

• How to successfully roll out an appropriate localized version game
• Run "microcampaigns" for better ROI on your global marketing efforts
• Building brand ambassadors and potential employees from your existing customers.

What can we do to help you sell software around the World

Those quadruple sales in South Korea? This is where we can help.

The majority of people around the globe, once a buyer reached the website storefront, Out of the Park experienced a large conversion. However, the Korean version of the page was able to achieve a smaller conversion rate than other language -- regardless of the fact that they released the localized version of the game.

Out of the Park uses for their ecommerce checkout. Once a purchaser is ready to checkout the purchase, they'll be taken to an online storefront that is hosted by .

After a couple of meetings with "s customer service team, they figured out the problem.

"It is evident that the expectation of your typical Korean customer is that they're not going to shell out $40 to buy an opportunity to play. The only thing we do is put the price of the game on the final page at the end of checkout," Richard explained.

If Richard added the price of the game prior to the checkout process, the conversion rate increased dramatically. Here's Richard explaining the situation.