The Top Checkout Page Templates For your brand's website Checkout Page Templates for Your Brand's Website
The following article is an article written as a guest by Tony Minh Do, Marketing Manager at HubSpot.
One of the most vital parts of your store is the checkout page. Working with a website checkout page that converts the majority of visitors to your site will assist you improve the sales. Understanding what you should track and how to meet your guests' concerns proactively can be even more effective.
This is what we'll talk over today. Here's what you'll learn:
What is a Checkout Page?
Checkout is the 2nd final page that your customers encounter during their shopping trip. This is also the final step prior to making an purchase.
Second-guessing and abandoning carts could be major issues in this case, so you want to make sure that you encourage your customers to continue.
The most effective way to accomplish this is through reassuring customers. Give confirmation of the following info on the checkout page of your website:
- The information of the client
- Shipping details
- Billing details
- Order number for tracking
- Price and payment information
By providing that data in a simple to read format, the customer can verify the information they require to proceed with their purchase.
Most of the time there is a need for a simple checkout that makes customers feel at comfortable. The amount of pages could differ according to the product. Make sure that the submit button for payment is easy to locate at the end.
The reason why checkout pages should be Improved
Optimizing your checkout page helps provide a seamless checkout experience. This completes the buyer's journey and helps you continue building confidence. Thus, you must create high expectations for your customers and meet them.
Doing this may end up costing you revenue. The rate of abandonment for carts is around 69.82 percent across all industries.
Moreover, research from the Baymard Institute on cart abandonment has revealed that the majority of reasons why a buyer doesn't finish their purchase can be attributed to the checkout site. 17% of respondents thought the checkout process was too long or complicated as well as 16% who said they couldn't calculate the entire cost prior to buying.
In contrast, optimized website checkout pages give a smooth checkout experience that address customer issues and boosts the conversion rate.
It is crucial that every step of the checkout process is rational and does not waste the customer's time. For instance, a simple alteration like switching to separate first and last name fields on the form to a single full name choice could make a difference.
Also, you shouldn't add new, weird fees or fees that change from your product pages. This can entice customers and deters buyers from buying.
Other design steps can help improve the efficiency of your checkout page as well. In particular Do you make the most of space? Do you have your call to action (CTA) higher than the fold?
In addition, does your checkout procedure flow smoothly for both desktop and mobile users?
Barilliance observed that 85.65% of mobile device shopping carts had been abandoned, when compared with 73.07 percent of desktop shopping carts. With more and more customers coming from mobile, you need to ensure your customers have a great experience regardless of screen size.
At the end of the day, if your layout is too complex, people may abandon their carts. The more simple and appealing the checkout process looks, more likely to turn these customers into customers.
What KPIs Should You Track in the process of creating a checkout page?
It is possible to see the effectiveness of your checkout pages by analyzing the most relevant KPIs. Though they may not be able to provide the answer to every query, they should help you identify what you should change regarding your checkout page or the user experience.
That said Here are some of the metrics that are worth keeping track of:
- Rate of abandonment from shopping carts If the rate is high, something is probably wrong or confusing the checkout process. Compare your checkout process to other shops in your sector in addition.
- Cost of acquiring a customer: Represents the effectiveness of your marketing efforts. It is not a good thing if this is more than the value a customer brings in.
- Customer lifetime value What is the average amount an average customer pay during their time with your business.
- The average value of a customer's purchase: How much does an average consumer spend on order.
- The average duration of the page How long did checkout be?
Checkout Page Templates 5 and Examples
After we've covered the basics of checkout pages , and the reasons it is important to improve them, here are some examples that will provide an idea of what to aim for.
These checkout page templates are straightforward, easy, and include the details that buyers need to complete their purchases.
1. Photobucket
Photobucket provides an online service for photo storage to users that require additional cloud storage. Its checkout template is easy, and only has the required fields for the checkout form shown.
The pricing is clearly displayed and easy for customers to determine which payment method they've selected and when their payment will be accepted. Everything can be streamlined into few clicks. This helps reduce cart abandonment.
2. Sketch
Sketch is a UX focussed SaaS business. Although its site features bright colors, videos, as well as eye-catching images, the checkout page layout is actually easy to use.
Sketch asks for only the required information, and then displays the pricing at the top and bottom on the page for checkout. All information is presented in black and white. There are a handful of details, such as credit card logos offer some color.
3. Adobe
The most well-known design software companies worldwide, Adobe also has one of the easiest checkout pages to fill out. The page highlights savings that which you are able to take advantage of while making it easy to determine what your total is.
The forms for payment are simple and offer a variety of choices. Finally, Adobe has a bright blue CTA informing you that you must complete the purchase.
4. FreshBooks
Freshbooks' accounting software provides an exciting twist to the checkout page of the website. FreshBooks offers a little more colour than the other brands on its website checkout pages, yet it utilizes it well.
The credit card-shaped forms of payment fields can be a great addition particularly when it comes to a financial platform. Apart from blue, they also offer the option of a different pay-now CTA and easy-to-understand pricing.
5. HubSpot
Not to be left out is HubSpot which is the CRM software business. HubSpot also uses minimal colours, simple layouts as well as easy-to-read forms. The design of the checkout is identical to the rest of its site and stays true to its brand.
The pricing is transparent, however If users are unsure or concerns, they may use the chat function directly on the screen.
What to Use For Your Online Checkout
What To Do Post-Checkout?
After optimizing your website checkout page, it's now time to focus on your checkout process after the check-out. That may involve the following:
Make sure to send a confirmation email
The importance of email is at each stage of marketing your product even when web-based visitors don't complete the purchase. Barilliance observed that 15.22% of cart abandonment emails were opened in 2021, helping businesses close further deals.
Additionally, you can mail a confirmation message after the process of checkout is completed. That way, the customer is reassured that the transaction completed successfully. Certain email services will automatically send out these emails with all of the details on your checkout page.
This is:
- Order number
- Order details
- Cost
- Name
- Important information
Templatize Your Email
To cut down on time and lessen the risk of mistakes make a set of email templates that you could reuse. These also work great with CTAs for connecting with the customer service department if required, building continued trust with your customers.
Provide All Communication Methods
Nothing builds trust faster than making it simple to get in touch. Create an email address to customer service, or a company phone number, and even look into an automated ticketing system, if it is appropriate.
This is also an excellent time to work on some subtle ways to increase sales. It is important for customers to feel connected, so add social media buttons and offer the option of a subscription to newsletter option.
Allow Refunds or Cancellations
The ability to offer refunds improves the customer's experience, and also builds trust between you and the customer. If it's hard to cancel an order your customer may not want to buy from you for the next time.
It can be a challenge to lose a sale, the customer will appreciate an easy refund process as it is a way to assure the customer that they are able to depend on you and your website to come back in the future.
They'll also be more willing to go back to a place because they're assured of a refund an easy process.
Offer a method for feedback
Post-checkout is an excellent location to request customer feedback. Your brand remains fresh in their minds. Design a contact page or survey that allows users to give feedback following important touchpoints.
They could include occasions such as after the sale or after a refund has been issued, or after speaking with a representative from customer service. You can learn what the reason was for the client to seek a refund or if they found the product satisfactory.
Act on This Feedback
Do not let the documents get piled up. Be sure that all the data you collect is safely stored. Then use the feedback and the KPIs we mentioned above in order to continually improve your overall website and the checkout functions you offer.
Conclusion: The Most Effective Checkout Page Templates to Use for your brand's website
Even though a checkout template looks simple, there's plenty of thought behind the content of each page. The goal is to give a last-minute proof of your process to customers but do not want to overburden them.
Design trends for checkout pages have continued to be minimalistic which makes it easier for consumers to confirm the details without being lost in flashy images. Other features such as email sign-ups as well as a refund policy could be included, but it is important to ensure they are in sync with the rest of the page.
