The Way Award-Winning Speaker Kiaundra Jordan helps emerging speakers succeed.
When the LA-based Kiaundra Jackson was given the honour of being given the honorable name of speaker, she wanted to inspire others to follow her example.
The journey to her debut performance on stage didn't happen in a single night. Jackson states that she came from "humble childhood," and had a filthy family home within Compton, California. "I was a victim of a few instances of domestic violence and I was aware of the need to move to help other people, particularly those from a different background," she says.
In order to do so she was able to get a certification as a counselor to couples and families. In the hopes of establishing her own practice privately at Los Angeles, she took an unintentional leap in faith to quit her position as an agency worker in the year 2017. "I didn't have any cash to spend, therefore I trusted my intuition," she says.
In the interest of promoting her company, she published content on social media most notably via her Instagram account. The following grew quickly and she realized she loved being on camera and speaking about positive mental and emotional health and relationships. "A lot of people started asking me to speak about their experiences and whether they could interview me on the podcast of theirs," she explains.
The name of her was quickly recognized when a large number of professionals in the field of therapists began questioning how she could land speaking opportunities, appearing on television, and quoted in news reports. Then she decided to begin teaching people everything she'd acquired about becoming a renowned and well-known speaker by offering online training courses.
"Courses can be a powerful tool," Jackson tells , "especially in the case of having an online presence and you want people to get acquainted with the content of your website through various ways."
She is a licensed psychotherapist. Jackson is also a top-rated public TV persona, author, and speaker as well as an online course designer. Her name was included in the magazine "Forbes the next 1000" and appears in major publications like CBS, ABC News, Fox, Vice, Women's Health, InStyle, Health Magazine, Forbes, HuffPost along with many more. Her business has been acknowledged by Beyonce and the NAACP. "Even when I'm asleep, I'm able make cash as well as assist others in moving more advanced in achieving their goals" she said.
How she achieved this was by transforming her experiences and knowledge into an online course which is now a profitable business model that will aid novice speakers to succeed:
Skip ahead:
- She offers six course
- She offers alternatives that are cheap
- She created payment plans
- She concentrates on her target audience
- She designs web material according to what her target audience wants.
- She's speaking in the target's native language.
- She continues to strive to increase her mental state.
- She provides her courses content accessible indefinitely
- She is a part of the community.
- She appears to be her true self
She offers six courses
Jackson gives online courses in six subjects to assist new public speakers. Each class is unique in its subject matter but the main goal is to help people discover their expertise and craft an ideal keynote. "There are numerous great sources that I've accumulated over the years, which is why I'm now able provide my experience to those interested in learning," she says.
The online teaching method lets Jackson extend her reach to the highest degree that's possible. "There is a certain subset of people that will not be able to communicate on a personal level," she says. "Having the capability to cover greater areas, and connect to larger numbers of people is crucial for me. ."
The instructor has decided to give the class "because it's extremely easy."
"It did make some sense." she continues. "I wanted a platform that offered a user-friendly interface and drag-and-drop capabilities. I was not looking to hire someone to design courses for me. I decided to create the course by myself through recording the course's contents in digital format then publishing it on the internet and putting a price on the course. In the future, I might consider making it available for sale. ."
Additionally, she says that her students that she interacts with have a positive opinion of how easy it is to use. "It's an incredible user experience both for the designer as well as the final user" she adds.
She offers low-cost alternatives
Jackson is a firm believer in ensuring that costs are affordable. Jackson says that she was on not budget friendly times in her youth, so she recognizes that it's crucial to make things affordable. In addition, at the time she was began her career, she did not have a lot of money to spare. Then, she would tap into the most affordable programs that might be offered by other instructors. She would like to assist others in doing similar actions as she did by making her program accessible and affordable.
The majority of her classes cost between $29 and $97 in USD. However, she offers higher-priced alternatives, for instance, her Get Your C.O.I.N.S Bundle, which costs $497 as well with the higher priced C.O.I.N Crew Academy, which is a six-month expensive program intended for students with a young age and a new speakers The classes she offers are within the lower end of the cost range and are less expensive. "I don't want to make the information available to those who are gifted and require the skills that could change their lives" she says. "No whatever stage they are when they begin their quest to become a writer, they'll be able to determine the appropriate thing for their specific needs ."
The Jackson courses, which are less expensive are recorded in advance and contain classes. At her academy as well as in the bundle there are live parts which include the coaching session and questions.
She developed payment plans
If you are interested in joining the C.O.I.N Crew Academy. There is the possibility of making payments using Stripe in addition to PayPal. "When you're in the beginning phases of your career or in a financial circumstance such as the one we're experiencing - and don't have enough money to pay for everything in one go," continues Jackson. "Having the option of setting the payment plan might be advantageous for certain individuals. ."
The money is automatically taken from the account at certain day. This means that she does not have to do it by hand.
She focuses on the individuals she hopes to connect with.
If it's the cost, Jackson believes that there are no correct or incorrect ways to set the cost of your courses however, the most important thing is to determine which option is most appealing to your intended audience. "If you're serving a smaller income group, it's best not to put prices that are too high since customers may not have the money to purchase the products," she explains.
"You must consider the people you want to reach and how much they make. It is essential to understand everything you can on the demographics and demographics of people you'd like to get in touch to as this will help you ."
For Jackson her fans are psychotherapists, mostly women between the ages of 35-45 who are on her social media platforms and want to gain insights from her experience and expertise. They are mostly located in the US However, some reside in other countries.
She develops content based on what the viewers are searching to find.
Understanding your audience help creators in determining the price of their courses. It helps them determine what type of course is the best to design.
"I create content based on the top questions asked from my Instagram customers. When I produce content that is based on what followers actually want, it's highly successful ."
In fact, she says that this is the single key factor that led to her accomplishments. "I've created courses I believed that people would love However, they did not do extremely well due to the fact that they were designed by a selfish view, which was an assumption that they had done the thing that was required."
The process of making materials for Jackson is easy. She draws up her outline of the topics she'll be discussing (based on the feedback of people she's gotten to know), sets up her camera and lighting, makes videos and edits them before uploading them to the videos onto . "You may not believe it this moment however, I do it all by myself," she shares. "Eventually I'll require help. It's almost like my newborn daughter. In situations where something shares an intimate connection with your personal life, you're obliged to take care of it the way you can. ."
After each class, students get an assessment survey which asks them which aspects of the lesson worked the best and which did not in addition, as well and what they'd want Jackson to explore further. This helps her to constantly improve her teaching methods and give her students the information they need.
She can speak the language used by her target audience. the people they are targeting.
Being aware of the audiences for the creator can also make marketing more specific, since it lets creators connect with their customers through their native languages. "Your phrases should be able to resonate with your audience, in order for them to feel they're communicating with them in the correct way," she explains.
For Jackson using social media platforms is her primary method of advertises her digital services. "In my beginnings I did not intend to sell my classes," she explains. "People might just read my blog, and then message me for more information ."
She's an avid fan of using Instagram stories to market her courses, especially since stories allow creators to include hyperlinks. Furthermore, she likes making reels. "Instead of uploading only images and inviting customers to pay for the software, I would rather to make something different fun, interesting, humorous or even a little of me talking," she explains.
In addition, she regularly posts YouTube videos on her channel, which discuss everything related to relationships as well as the condition of mental health.
She is working to enhance her mental health.
If asked what tips she would give instructors on how they can market their courses via social media, she responds, "be like Nike and do it! ."
"I find that we can be somewhat naive and worried that people will not want to make purchases," continues Jackson. "Or you're worried that we're too aggressive or don't have enough marketing ."
If you're only starting out and don't know how to proceed, Jackson advises that they conquer their imposter's syndrome as well as anxieties. "We live in an technological age of information, which is the reason why Google is the most reliable source of information," she says.
"Typically, the uncertainty of how to begin isn't the issue but the fear that's not being acknowledged."
Some people think that they aren't enough. For Jackson it was clear in her thinking about the financial aspect. Jackson had to let go of the belief that she wasn't enough, or that other people ought to not be spending her money. "People will always pay for things if they see benefit of doing this," she explains.
"If you have expertise in whatever field you are in, whether it's through your education or personal experience I'm convinced that you have all the knowledge the world needs inside you," Jackson adds. "The world just waits for you to share your knowledge, expertise and experience along with your personal experiences in the manner that's easy for others to digest. ."
HTML0 Her class content freely available
Jackson permits her customers who pay for her courses to take advantage of her classes at any time they want. "I think that , at times it is necessary to access information at various intervals," she says. "Personally I've purchased courses over the past year that I have never explored yet, but I know I'll eventually ."
In order to help students take responsibility, they are given an achievement award following the end of each class. The instructors say that students are thrilled with this option often sending her images of themselves wearing their certificates. "Even the simplest thing such as an online certification could give people motivation to consume and apply the material," she adds.
They also get enticed by offering one-on-one public speaking coach. It can assist students make use of the information they've acquired. Furthermore, when they've finished the course, lots of students enroll in the next course.
She is part of the community
In order to make sure that her classes are seen by more people, the classes that she offers She has developed advertisements for social media sites. In addition, she's a member of Facebook groups, such as Black Speakers Network and her personal group, called Black Speakers Rock! It is a community made up by people of color that want to take their career into the next step. "There is a lot of individuals who are part of Black Speakers Rock!," she says. "Typically I market my products and training courses to them since they're the ones who are looking to take advantage of my services. ."
With the exception of her Black Speakers Rock! page, she doesn't run separate communities for her course. The course claims that her social profiles appear as a group that encompasses all aspects. That includes her Instagram as well as her Facebook profiles.
It appears that she is the real person she is.
The main advice Jackson gives web-based creators is to create their unique. "There are so many people looking to imitate other creators, but it's not necessary to follow them," she advises.
"You're unique due to a reason and I'd like to help you focus into your individuality. If you're a particular sort of persona - hilarious and funny, quirky and quirky, whatever that you're known for and shine. ."
The creator is reminded that the bulk of creating online courses is taking tests and learning at the beginning. The same is true for getting to know your own self. "I think that the success of an individual is dependent on perseverance, consistency and presenting yourself as yourself rather than pretending to be someone you aren't," she adds.
"No matter what you're doing or the way you dress it's a crowd of people who are amazed at you in the exact same way that you are," continues Jackson. "Remember that you are unique for your own reasons, and that the content you create through online learning classes can impact the lives of other people ."
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