The way Drew Binsky Landed 20,000 App Mighty Pro
from the gates that lead to Babylon to the purchase of hamburgers via Bitcoin in Venezuela, Drew Binsky creates travel stores that revolve around people and their culture.
His audience has followed Drew's remarkable journey across of the 197 countries around the globe, watching him twist through distant markets, sweat through military checkpoints, and experience the most extreme aspects of travel. Drew's mission is to help many more people get out of their comfort zones, showing the kindness and warmth each culture has to offer.
With an incredible online social media presence, brand collaborations, an NFT collection of travel products, as well as a highly successful travel hacking class, Drew knew that his next chapter was going to be all focused on community.
The moment he joined Mighty Pro , he sought to diversify his revenue beyond social media and assemble all the components of his brand into a centralized community.
His target audience is young of 25-33-year-olds who are digital nomads So having his community run through native mobile apps was essential. And with his strong reputation, he decided to do more than running a community on Discord server or establishing a second Facebook Group.
Drew is now launching his own brand of iOS, iPad, and Android applications using Mighty Pro. Inside Drew's "JUST Go" applications, visitors can join groups for local gatherings, share tips with fellow travelers, and even attend events like their very first gathering in L.A.
His membership soared right from the beginning. The company grew to over 20,000 users and cracked the top 50 of the Apple App Store global rankings.
In this piece I'll go over what other YouTubers and course creators can learn from his launch plan for apps.
The app you download is not about extra material
Although it's tempting to think that Drew's success was a result of his massive online following, we've also helped hundreds of high-profile personalities and YouTube stars launch their applications.
Even if you're globally famous, you still need to convince people to download an additional app to their phones. A lazy way to do this is to just create an app and stuff it with additional content.
If users want to consume travel content, they can take a look at Drew's Instagram Stories, viral TikTok videos, or in-depth YouTube videos. The app is not about consumption of content.
With JUST GO viewers can move from watching Drew's work to making their own adventure by traveling to far-off cities and connecting with fellow members there, sharing travel tips and making lifelong friendships.
JUST GO is an online community. It's all about the people, talking about travel experiences, meeting new people, and doing things that are hard to do alone (like traveling to a country that is a long ).
The value proposition of his company is clear and measurable. "The JUST GO APP is an online platform where travellers can join, meet new people, join real-life meetups, and be inspired by the other !"
Five easy strategies that you could steal from his application launch
After establishing the base, Drew has been promoting his latest application. Here are five tactics anyone on YouTube can use when you're considering launching your own brand-name apps.
#1 - Do a 24-hour giveaway to avoid the possibility of people arriving in a dead town
To kickstart his community, Drew created a 24-hour giveaway. Members who joined within those first few hours had a a chance to win a free Sony ZV-1 vlogging camera ($750 amount). ).
It triggered the initial new members to sign up from the beginning, helping populate the community with comments along with questions and photos. Nothing is worse than an app for community that's not alive with conversations, so setting a strict time frame to give away the prize ensures the community gets that first important boost in its popularity.
#2 - Create social profiles for your apps
Drew's team created dedicated social media accounts for his branded apps.
He uses these profiles to advertise meet-ups across cities that members can attend events in their cities. Members can also upload pictures of themselves meeting fellow members. One group of women met in just two days since signing up to the app!
A separate profile that are specific to your app will help not clog up your main social networks with information regarding meet-ups and member profiles. It also helps to keep current members engaged, reminding them of key occasions coming up on the application.
#3 - - Make your app your new CTA
Many of the YouTube creators we work with are looking for ways to expand their business beyond emails lists. They're noticing that attracting people to sign up on a platform they own 100% over is ten times more beneficial rather than asking them to sign up to their YouTube channel or input their email addresses.
Drew makes his branded apps one of the very first actions people can take after they have discovered his posts. As Drew's Instagram's Linktree exhibits, getting people directly into your branded application is a fantastic method to transform fleeting moments into a deeper connection with those who are enthralled by your work.
It's also the benefit of hosting your community, courses meetings, groups and invitations in your own app. It's your own direct CTA which makes it easy for people to download, without getting lost in a Discord server, or losing track of your Slack channel or becoming bored with a Facebook Group.
Drew also features his app right in the middle of his website.
#4 - Create an introduction video to sell the vision you have for your business.
Drew has created a welcome video that paints his ideas of what your members will get from your app.
"If we are able to get 100,000 users to this application, which I'm sure we can do, imagine how cool it will be. If you're in Berlin, you can open the app and actually meet with Members Near Me feature people who live in Berlin. You can connect with people in real life through this incredible traveling community. ."
Inside, he encourages a culture of contribution instead of people feeling that they must post.
According to his app's welcome message "Even better than posting? Comment, reply, and contribute to other people's posts and questions. There is nothing more lonely than a message that has no the ability to get comments, cheers or even a poll that's fluttering on the breeze. ."
#5 - Use your app to help people discover other products
The apps of Drew are completely free, Drew has his travel hacking training course, his merchandise and a custom travel website, which users can access when they join the community.
It's also important to keep in mind how clear and direct the process of logging into the application is. It's the most important benefit--download the app to meet others who are traveling and to make new friends around the world.
He will save all other ways you'll improve your travel experience. There are programs you can buy and bonus content you get in the app that users are able to explore after joining.
If you're a traveler yourself you should download Drew's app! They are available in the Apple App and Google Play stores. You can also check out his captivating travel content, particularly his amazing and endless Instagram Stories.