TikTok for promoting the e-commerce industry. The top 10 Ecommerce businesses' TikTok strategies

In the beginning, Jones Road Beauty shared their initial TikTok videos, they were inspired by the "less is more" makeup aesthetic They did not have any expectations about what they would accomplish.

They were pleasantly surprised by the positive response.

The videos that were bite-sized boosted engagement and 4xed revenues in the cosmetics department of the company in accordance with the findings from Cody Plofker, the Director of Ecommerce. Actually, TikTok was a major contributing in just two percent of overall revenue for 2020. It was an increase of 34 percent in 2022.

What is it that makes TikTok be able to deliver such impressive results?

We looked at 10 stores on the web (including Jones Road) winning on TikTok and analyzed their strategies with regard to the kind of content that they're uploading as well as the methods they're using to connect with their customers.

Our findings can be distilled into actions to guide you in the creation of highly-converting applications on TikTok that will help build the brand's reputation to increase the involvement of users, and improve sales.

10 steps that are backed by research and science to help you improve your TikTok game

As a result of learning from the experiences of 330+ TikToks Our Most popular suggestions of 11 for you to consider:

1. Pay attention to which and what your customers are watching2. Create a full-funnel TikTok strategy 3. Integrate native TikTok and more refined and brand-named TikTok content into your plan 4. Plan holiday campaigns in advance  
   5. Stay on top of the most recent TikTok updates  
   6. Use video hooks and pattern interruptions to draw the attention of viewers.  
   7. Make use of the effects of a display that's green to convey authentic brand storylines  
   8. Add founder-led, niche expert along with employees' videos into the mix  
   9. Have an engagement plan in place  
   10. Utilize TikTok influencers in order to advertise your products and boost sales

   1. Be aware of who and the things that customers are paying attention to

An examination of one quarter's worth of TikToks of 10 major online stores revealed a crucial aspect the success of TikTok is more than having an unspecific grasp of "what" is essential to your users.

Instead, dive deep into:

• Your buyers' potential customers want to know
• Markets are reacting to the changes
• Hashtags that you're looking into (or they're actively searching for)
• They're also evidently adhering to the TikTok creators that they're following.

Tools like Sparktoro can help with this.

Another option is typing a phrase that is relevant to your company's needs on TikTok's search bar. TikTok search bar. Following that, you can browse through the hashtags and terms that appear. If you read the messages that people post on TikTok with these hashtags you'll find out what your clients' needs are on the app.

Discover more information about it on Ruggable. It's a name brand that is washable. Ruggable. Their TikToks illustrate that they understand their target market effectively. This clip on the coast-side cowgirl style, for example illustrates that they've analyzed the most popular trends on the site and also offer suggestions regarding interior design trends.

   2. Make a full-funnel, video strategy for TikTok

Every single online retailer that we've included within our sample set includes a video strategy, divided into funnel stages that form the heart and core of TikTok branding. You'll find:

• Entertainment or educational top funnel media
• Middle-funnel material that addresses the issues of consumers are contemplating purchasing
• Videos from the bottom of funnel announcing sales and the results

Video of any kind allows users to connect with people who aren't aware of your offerings or not sure and are ready to purchase.
 
  Here are a few:

   HTML0 educational videos about issues that pertain to the needs of your viewers and your potential value  

The name brand for nutritional supplements to aid digestion, AG1 (formerly Athletic Greens) offers high-quality health advice and content.

The business that offers furniture, Lulu and Georgia, created the series of 10 elements, referred to 10 design principles are used to attract new customers, while also educating the general public about

    Source

   Awareness of the product that drives series-based information  

The hashtag #streetinterview receives 7.7B views on TikTok which suggests that this kind of interviews which are shown on television receive lots of interest from those who watch these.

The reason is that four of the companies we examined make episodic videos, which include street interviews. They don't just do it to offer top-quality educational content however, they also increase awareness about their services.

AG1, for instance captures the reaction of strangers when giving them a sample of their supplements. The first reaction videos are entertaining to watch. The videos also inform viewers of advantages of AG1 while the host explains why the drink has been helpful:

Videos that provide answers to frequently asked commonly asked (FAQs)

As you grow your TikTok customers You will notice that your users ask similar questions regarding your product via the comments. Use the comments to build new TikToks that answer these questions.
 
  AG1 sees this as an opportunity that lies in right in the middle because they could be just just a few steps away from acquiring:

   Source

   Video comparison  

Making use of videos with similar content is a different way to produce content that is middle funnel.

Magnetic lashes and press-on nails brand, Glamnetic does 'why-we're-better-than-the-competitors-videos' well:

It is evident that nails with a press-on of other brands fall off as you do everyday tasks ahead of their release, demonstrating that the nails from Glamnetic are not prone to falling off doing the same tasks.

E-commerce companies can mimicking the successes of their rivals by "showing" that their products outshine other items which are readily available for buyers to purchase their product.

Product behind-the-scenes (BTS)

We would love to know the process you're using to develop your projects, or showcase their uniqueness with these middle-funnel products behind the scenes TikToks.

The Ruggable video is a good example of how the rug is tested and use a welcoming and humorous style of speech to convince viewers that their carpets are worth purchasing:

How to make your brand success Develop the brand's reputation by publishing behind-the-scenes pictures including behind the scenes videos, and highlight clips of the events. For instance, Jones Road and Lulu and Georgia are great in this.

How-tos and product explanations.

Another method of convincing potential customers to buy from you is to explain your product by demonstrating the many ways the product can be used.

Notebook Therapy, a store that sells notebooks and stationery, Notebook Therapy, creates these videos to promote the latest Collection they're launching.

The natural and healthy soda maker known as OLIPOP adds a twist to the videos by providing recipes for drinks that you could concoct by using their soda (think of the alcohol-based Pina Colada and mocktails). In addition, they make video mixes that blend two flavours from their line:

These videos do not just encourage sales, but they also help retain loyal customers, by offering suggestions to experiment with different flavors and flavors to test using OLIPOP.

   Coupons and discounts, introduction of products that are new and Restocking announcements  

The funnel, which is bottom-up sales announcements and unboxing processes as well as the launch TikToks allow users to imagine how they can utilize the merchandise.

If you've released your latest collection. To promote it, create the TikTok like the one below. The TikTok gives a summary of new products. Below is a sample

If there are many questions about what time the item will be scheduled to replace, you should make sure to make announcement videos about restocking.

It doesn't have to be complicated. Check out this short video by the maker of skincare, Pipette Baby. The director brings the products that are replenished the front of the camera in order to take close-up shots and puts them in the unicycle basket.

Videos created to draw attention of those who've already purchased from your store.

You can then use TikToks to exchange thoughts about ways that your customers might benefit from using the service.

For apparel companies, this may include a variety of ways to style your clothes. Cosmetic companies could offer makeup designs or routines for skincare to customers who want to attempt. Similar to that the food and drink sellers could share recipes.

The OLIPOP flavor combo TikToks provide a great illustration in this case. A different example would be cleaning products, or other maintenance tips like this from Ruggable regarding cleaning small spaces of carpets

   3. Include native TikTok content as well as polished content to your plans

Nine of the top ten retailers on the internet in this research employ an amalgamation of actual (native video content shot using the app) and professionally recorded content in the TikTok channels.

This is the most efficient method to keep track of your TikTok publishing schedule, since there is no need to worry about only sharing professionally edited videos that require your whole group to create.

The best combination for your channel depends on what kind of service you provide and your video method you choose to use.

Notebook Therapy for example offers time-lapse videos of doodles with step-by-step instructions. These videos are best used as edits to speed your experience watching

4. Plan holiday campaigns in advance

The majority of companies that they studied have also planned TikTok events for celebrations and holidays.

For instance an example, the company that makes feminine hygiene Thinx has joined forces with a psychiatrist for National Stress Awareness Day (relevant to their brand) to offer strategies for stress reduction.

Similar to this, Glamnetic posted makeup-related models on honor of Pride month:

Use the retail market calendar to plan your marketing campaigns Make 3 to 5 TikToks to create excitement about every seasonal event, as well as to boost sales.

   5. Be aware of important TikTok Updates

Every e-commerce company we examined has been quick to comment to TikTok trending topics that relate to their brand.

In one instance, Ruggable hopped on to speak about the Netflix program Queen Charlotte However, she took a different approach -- showing pictures of the rooms they've decorated with rugs that look like they're from the show that's in the news:

Making trending videos on TikTok showcases your personal brand image and helps you connect to your target audience. Additionally, you will gain attention and a following because TikTok users who are following the latest trends watch your video.

Keep an eye on the videos on the Discover tab on TikTok to observe trends that users are reacting to. You can then determine if the trend is relevant to your business before you launch the TikTok to follow it.

   6. Utilize video hooks and patterns interruptions to draw your attention

Our research also demonstrated that most TikTok users used clips with hooks which had a compelling appeal (opening scenes) and designs that disrupt ( visually shifting elements in the video which shift the viewer's eyes) to entice users.

Check out this photo from OLIPOP with the designer is spotted by wearing a tin-colored host

In the same way, this Tiktok from Ruggable utilizes a pattern interrupt by a dog making noises to announce the sale of the rug. The design is adorable and distinctive -to try to get viewers interested in the:

To find hooks that engage as well as pattern interrupts to the content of your streaming, make sure you pay close attention to your pauses when scrolling through the contents of your stream (the For You page).

Sooner or later, you'll begin to notice that the video openers featuring captivating videos are characterized by the same qualities. At first they might include an intriguing quote, or an enquiry is being requested. They also contain pop culture reference.

   7. Use the effect of green screens to create authentic brand stories

The effects of a green screen (available within the app's effects gallery in the"Create" category) lets you overlay any video or image on the background.

Utilizing it to create fascinating backgrounds relevant to the subject the subject which your TikTok has to do with, such as movie posters and the ocean blue You can create a video more visually appealing.

Utilize it to make entertaining tales and make instructional videos or TikToks using images or videos which show your actions.

Another option is to make use of the effect of green screens in order to recycle your content that you've already made. Consider YouTube videos, pictures from your Instagram as well as blog posts.

AG1 developed the TikTok with the head of their social media director as well as a background made of stock photos as well as screenshots from their report on the impact of 2022.

The host spoke about three fascinating outcomes from their research and also highlighted how AG1's research line up with their research findings. In doing so, the video hits two stones with a single stone. It educates the viewers and also demonstrates AG1's core values.

   8. Add founder-led expert videos, specific experts' video interviews and employees to the mix.

Most of the businesses which we reviewed have made TikToks with their founders and employees, or perhaps experts in the field of interest. A great method to show the people behind your business's branding, as well as to create connections to viewers.

Glamnetic, as well as Jones Road particularly create a wonderful video.

As an example, Glamentic reached 1.2 million in sales on Shopify and announced the news on TikTok with their executive director giving the context:

Jones Road, on the contrary, focuses on the founder's efforts for various purposes, such as:

• Responding to questions from the public regarding their products
• The goal is to ask viewers for content that they'd like to be able to
• and outlining the goal of and describing the purpose of

If your CEO doesn't want to appear on the camera cooperate with experts in your field to provide the latest educational materials.

Another alternative is looking towards the back of the house by displaying employees on your TikToks. The story behind an employee who works to Thinx could be an excellent illustration:

You can also do Staff picks for an entertaining twist using these TikToks:

   9. Set a framework to engage with

In order for TikTok to bring in the three-digit amount of revenue it's essential to establish a community on the platform.

The best way to do this is to Engage your followers on your account. This is more than just responding to messages. Here are some suggestions:

• Ask followers to use their stitch function to make TikToks which display the responses of their friends to your content. Thinx has even enticed users to build such TikToks.
• Make short TikToks through the application providing feedback on your video. Videos are particularly helpful in responding to concerns with the product, or to aid customers to resolve any concerns that they have. Jones Road founder, Bobbi Brown's response to criticisms about the Miracle Balm becoming sticky is a great instance.
• Host giveaways. Pipette Baby hosted one in summer and handed out sunscreen (very suitable for this time of year Isn't it? ).

   10. Work with TikTok influencers in order to market your goods as well as increase sales

The majority of companies we reviewed collaborated with creators who specialize in niches. What advantages can they expect? The growth of your followers and engagement through increasing the confidence and popularity of your brand as well as increasing sales.

It is possible to achieve many goals by working with the help of a partner. For instance:

• Let people know about the latest product
• Reach a new audience
• Announce a sale

Try different strategies using TikTok influencers to determine which one is most popular with your customers. For example, you could request, creators to make unboxing videos, or even using TikToks writing reviews on your products.

They can also be asked to design TikToks that show their initial reaction towards the creation you've made like SKIMS together with the creators

Finalizing the key points to take away as well as reminders

Two of the most important lessons learned from this mini-study

Each of TikTok channels we reviewed uses video as a medium for their strategies. Brands use TikToks to entertain, inform and entice and market.

The majority of brands express their individuality by showing their working lives behind the scenes while also spotlighting their employees as the core of their business via their TikToks. There were a lot of employee-driven videos and the founders also.

To begin with the account you have created, it's crucial to know the kind of content your ideal users like in the app, so that you can create a video strategy to use for your TikTok account.

Make use of a wide selection of videos and interact with your followers. Also, you can partner with staff members within your firm, as well as specialists on the subject and TikTok creators to grow the number of followers you have and improve the trustworthiness of your brand.

Let's see your achievement through TikTok

Article was posted on here

This post was posted on here