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Apr 9, 2024

Running an online store involves more than great designs and amazing products. Also, it is about choosing the best tools that will bring more traffic, improve the user experience, improve the performance of your website and protect your information and boost efficiency.

Thankfully, integrates seamlessly with one of the best multi-use tools available for WordPress: Jetpack.

Indeed, and Jetpack are so tightly integrable it's possible to ask if it's required to run your site, or is it simply recommended. If not required but still worthwhile having it installed? What are the advantages?

Let's take a closer look at how WordPress website owners can utilize Jetpack and work together to enhance store functionality, protect your customers, cut down on time, and ultimately boost your bottom line.

Jetpack homepage with the text "Safer. Faster. More Traffic."

What exactly is Jetpack?

WordPress is a powerful platform by itself, however, its emphasis on customization implies that the software does not include every possible feature by default. It is necessary to use plugins to really make your site your own.

With a variety of offered high-end and free WordPress plugins to choose from, deciding on the most suitable one can be a challenge.

What if there was one plugin that could cover multiple core areas in one go, adding tons of useful new functionality under a single screen?

This is Jetpack -- the ultimate WordPress toolkit created by Automattic which is the firm behind WordPress.com and .

It's basically a complete instrument that works with WordPress which offers a range of security, performance, and growth tools. That means you don't require installing, managing or pay for hundreds of other plugins to get everything you need.

And if you don't need all of Jetpack's tools, you can install the Jetpack modules in separate plugins to ensure you get exactly what you want and absolutely nothing else.

screen with the ability to turn on and off Jetpack features

Over five million active installs from the WordPress repository, Jetpack is one of the top WordPress plugins of all time. Rather than installing a dozen different plugins, select a reliable choice backed by some of the most knowledgeable WordPress developers on the planet.

Plus, much of Jetpack's functionality is cloud-hosted by WordPress.com which means there's no strain on your server that might affect the speed of your site. Actually, Jetpack Boost is a free tool that instantly targets important aspects of strong speed.

All in all, Jetpack is a comprehensive WordPress plugin that is a valuable tool, designed to help you optimize and manage your website, which includes your online store.

How does Jetpack improve your online store?

As one of the most popular WordPress plugins, currently used by more than the 6% of all websites , Jetpack is the best alternative for speeding up, securing increase the security of your WordPress website.

Offering both extensive coverage and modifiable add-ons that allow you to customize the experience to exactly what you'd like, Jetpack has a broad range of features.

What exactly are online stores use Jetpack to do? Let's look at it in more detail.

Security

If you manage an online shop You're accountable for much more than your product and contents. Also, you're accountable for the personal data of your customers. That means security must be a an absolute priority.

Like any website built on an information management system (CMS) it is essential to put in place measures to protect your store. Jetpack provides a variety of security features designed to specifically meet the needs of WordPress sites.

Akismet page with the text "spam shall not pass"

Here's a glimpse of the main features offered by Jetpack's various security tools:

  • Protection against spam. Jetpack includes Akismet Anti-spam in order to keep irrelevant (or even dangerous) content out of your review of products, comments or contact pages. It can even prevent the registration of spam users. By doing this, you will do not have to manually review comments or implement difficult restrictions, such as the reCAPTCHA, which can reduce conversion rates (and revenue). This is all done by an innovative AI system with 99.99 per cent accuracy as well as an extensive network that spans over 100 million websites. Additionally, Akismet doesn't affect your load times.
  • Real-time malware scanning. Create an automated security scanner which guards your website 24/7. If the tool finds something that is suspicious, it will notify you to fix your WordPress website, usually by just a mouse click. The database, trusted by many of the top enterprise companies, contains almost 50k known malware and vulnerabilities strings. More are continuously added by most renowned WordPress security experts and contributors.
  • Security fixes for vulnerabilities and malware that can be downloaded in one click. Even if you're a developer, you need to fix security vulnerabilities as swiftly as is possible. One-click fixes save you time and help solve issues quickly.
  • Real-time backups. Contrary to tools that backup daily using Jetpack VaultPress Backup, each action that takes place on your website -- an updated site page, sale announcement and inventory of products change etc. The data is stored in the order it takes place. You can restore a full backup at any time even if your site is completely down. And thanks to Jetpack's Jetpack mobile app, you can do so no matter where you're located. The best part? All of your order information is secure, regardless of which restore point you pick.
  • 30 day activity log. View a complete listing of every event that occurs within your website -- updates, page additions, code changes, and more -- along with exactly who took each action. This way, you'll be able to make use of the activity logs to identify issues quickly or train new employees. Activity logs also allow users to identify an precise time frame to which you want to re-establish your website in case there is a problem. In addition, the process of restoring a backup with VaultPress Backup will ensure that you do not lose your order information -- even if you need to restore your site by a few weeks!
  • Web application firewall. Website application firewalls function in a way of detecting and filtering out undesirable traffic, bots and harmful HTTP requests. They can also block malware, provide spam protection and stop bots from scanning for vulnerabilities to exploit -- before they ever make their way to your website.
  • Brute force attack protection. Numerous hackers attempt to break into your website by spamming password combinations until one eventually works. Brute force protection detects and blocks these malicious attempts.
  • Monitoring downtime. If you're experiencing slowdowns you must know when it's happening. After all, every minute your website goes down can mean another loss for your business. Alert your customers when the issue occurs so that you're able to find the solution immediately.

If you are looking for everything mentioned above, and even more, then you need to purchase Jetpack Security. Jetpack Security bundle.

Jetpack Security homepage

You can also look into Jetpack's la carte services for only the specific features you need.

Security of websites isn't overstated. Whether it's hackers and malware or corruption and glitches, all WordPress sites will eventually come across a snag. A backup plan could mean the difference between a minor inconvenience and total disaster.

Check out how VaultPress Backup saved a bookstore online from severe losses of data.

"It was just a single click to make my store back. The interface was great and did what it was supposed to do. Jetpack VaultPress Backup saved my site really quickly."
  Oli, Developer, Sevenoaks Bookshop  

Growth

Jetpack's tools to grow are much more than simply expanding your business or gaining many more customers. They can also help make your life simpler. The streamlining of operations, the reduction in time and automating workflows is what Jetpack Growth modules are all about.

Take a look at the features Jetpack offers to grow your company and enhance operations:

  • Tools for social media. Jetpack Social turns social sharing from an annoyance to an absolute breeze. Create an automated system to share your products and blog posts and manage several social media accounts through a single hub. create schedules for posts and reuse material to make the most of your work and make sure that your customers come back.
  • Customer relationship management features. You want to stay in good contact with your customers. Loyal customers become long-term fans and offer recurring revenue. CRM software like Jetpack CRM assists you in facilitating positive customer interaction, track contacts, remain on top of leads, and provide quotations and invoices for the services you offer.
  • Comprehensive data. Without stats for the site, managing your online shop is essentially playing a game of guessing. Data that is real-time will help you understand more about the preferences of your customers and dislikes as well as determine if you're doing well. Plus. Find out who's connected to your WordPress site and where your visitors are coming from. You can also sync Jetpack Stats with your Google Analytics account for even additional information.
  • A AI assistant. Generative AI has proven to be an enormous help to many firms. There are a lot of minor, time-consuming tasks to deal with when you're running an online store. Jetpack's AI assistant helps you generate product titles, descriptions summary, product descriptions, and any other copies. Plus check spelling and grammar or generate product tables and lists.
  • Promotion of websites. The plugin that you use can do everything from advertising to! Jetpack Blaze is an optional service that lets you promote your blog posts or products on WordPress.com as well as Tumblr websites. It's an efficient and quick way to get eyes on your blog posts.
  • SEO optimization. There are a lot of SEO plugins available on the market that offer advanced settings you'll never use However, Jetpack SEO is able to get the SEO basics right. Learn how your website and webpages appear to Google, create compelling meta descriptions, and get tips on optimizing the content you publish.
  • An email newsletter tool. Jetpack Newsletter is included for free, and it enables you to seamlessly turn your blogs or other products into email newsletters. One of the greatest benefits is that it's unlimitable and cost-free, not including an extra transaction fee for collecting payments via the program.
newsletter information from Jetpack

All of these features are included in Jetpack Complete. Jetpack Complete bundle. There are also the a la carte options or even the individual Jetpack Social plugin to build your ideal program.

Performance

The speed of your website is another top priority for retailers online. A slow website drives away customers and negatively affects your search engine rankings. The customers won't even wait for your site to load - they'll move on to another site.

And running an ecommerce store comes with unique difficulties when it comes to load time. The large number of images on products, although important from a customer service point of view, can cause a slowdown on your site when it is not properly set up.

Additionally Finding a sophisticated search engine that allows users to sort results, without slowing the site's performance isn't easy.

Jetpack is a collection of applications that work seamlessly with online stores, and can speed your website's performance without complicated code or configurations:

  • An efficient, worldwide CDN. A content delivery network enhances hosting providers by serving site documents from various physical locations around the world, which can be particularly useful for international stores. This reduces the strain on any single server and speeds up page loading for visitors who may be far away from your host. Jetpack CDN was built specifically to be used with WordPress. Not only is it a no-cost WordPress plugin, but also offers images, pictures, CSS, and static Javascript files on WordPress servers all over the world.
  • Instant Boost is a feature. Jetpack is focused on improving website speed. Jetpack Boost enhances the other functions by enhancing images, automating critical CSS as well as turning off lazy loading, as well as deferring the non-essential JavaScript. One click and your entire site speed is improved for better. Jetpack Boost also runs page tests to speed up your site. This lets you track your website's speed in the course of the course of. With a particular focus on the improvement of core website vitals, Jetpack Boost may help to improve your rankings for search engines too.
  • Blazing fast, high-def video hosting. The forceful videos could do damage to your site speed, but they remain among the most effective tools for engaging and entertaining way to display your goods live. Although options such as Vimeo as well as YouTube may help in the speed factor, they often include third-party branding and ads for rivals or hefty costs. Jetpack provides high-quality and affordable and ad-free hosting for videos thanks to VideoPress.
  • Advanced, powerful search. If you have a brick and mortar storefront where you are able to direct visitors to the correct section or guide them towards specific items. On the internet, you require a way to make finding what you need effortless for the clients. Search is the answer. To make the most of it you'll need a solution that is able to load in real time, understands and corrects typos or spelling mistakes, offers recommendations, and allows users to refine results using filters and switch directly from the search engine.
     
     Jetpack Search for WordPress sites is a super fast, interactive search tool that can do all this and much more. Modify the design and the result according to your brand's identity and mission. If this is the only thing you will add to your shop this year, it could have the potential to generate record-breaking sales.
information about Jetpack video hosting

A few performance-related features are offered at no cost with the Jetpack plugin. You can access the full range of premium features (including growth and security tools) with Jetpack Complete or explore individual feature options to build your own custom solution.

Website design and management

An attractive, visually pleasing store is something a lot of shoppers like. But, not only that, extra functionality can help you improve the efficiency of your website or speed up sales.

In this regard, Jetpack includes several options, modules, and tools designed to boost your website's look and function:

  • Design and functionality blocks. Jetpack Creator grants you access to over 40 blocks in use in the WordPress block editor. This includes the Map, Business Hours, Image Slideshow, Paywall, and Star Ratings blocks. They are useful tools for online stores looking to increase engagement.
  • Website management via a mobile app. If you're a busy entrepreneur there's no time to be sitting at your computer. Jetpack's mobile app allows you to make edits on product and posts, review the stats of your website, handle backups, and much more when you're out and about. Additionally, it sends notifications so you're aware every time something happens.
  • Related posts. This is a given that you want to keep users on your site and engaged for as long as you can. Related posts are a great method to ensure that people stay on your website. Extra tip: You could show similar products on your product pages!
  • Images galleries and slideshows. When selling a product it is important to include photos that show it off beautifully and will convince buyers to buy. The image galleries and slideshows are perfect for shops on the web, and allows users to easily add slideshows with scrolling, tiled galleries and much more.
  • Form builders. It is important to have a means for people to get in touch with your shop to get answers to questions or existing customers are unsure about their order. Jetpack comes with a no-cost template builder to help you make a gorgeous form quickly.
  • More powerful WordPress comments. Do you wish to get more out of the default WordPress comments? Replace it by Jetpack Comments for more robust functionality and even allow people to log in through their preferred social network to leave comments.
  • Multi-website management. If you build client sites and storefronts, Jetpack Manage is an essential tool. You can manage all of your websites regardless of whether they're one or thousands with a single user interface. Provide a full array of features to clients, ensure their security and speed of websites, and receive instant notification if there's an issue.
Jetpack Creator homepage

Certain of these management and design options are available for free with Jetpack and other features are centralized in the Jetpack Creator plan.

Some well-known blogs, such as WP Tavern make use of Jetpack Creator to make and publish content

"Jetpack has powered WP Tavern's newsletter for years with flawless deliverability for hundreds of subscribers."       Sarah Gooding, Writer, WP Tavern  

Jetpack vs. individual feature plugins

There are a variety of ways to tailor your experience. If you're looking for the complete plugin or the separate plugin versions of the most popular feature sets, Jetpack has you covered.

Do you want to know how it functions? Let's go over it.

The complete Jetpack plugin

First, there's the free Jetpack plugin. This is the entire WordPress toolset. It includes great free tools to get you started with: a CDN as well as downtime monitoring social media add-ons and many more. The Security plan that will allow you to use all of the security options mentioned earlier. The Complete plan gives you access to everything Jetpack offers. If you want the full range of performance, security and tools for growth, Jetpack is the right choice for you.

Additionally, you can use any of the tools for free which are included with the plugin, and add the premium features individually a la carte, as you require. The full list of the options available here.

Compare Jetpack's Security, Free and Full plans here.

comparing Jetpack plans in a table, listing various features

Individual feature plugins

Jetpack has a comprehensive set of capabilities that are an asset to any kind of web site. However, there are times when you only need certain tools to add to the tech stack you already have. With "build the perfect Jetpack" it is possible to select the key features that will be the most crucial for your needs and then leave everything else behind.

Here are the individual plug-ins for feature available:

  • Jetpack Protect. Online stores should be able to prioritize security. Jetpack Protect is a free Jetpack Protect plugin scans for security holes every day and helps keep both your and your clients' information secure. The paid version of the plugin unlocks all the same features like Jetpack Scan. This means you'll benefit from the ability to scan for malware in real time, instantly alerts, quick fixes and even a Web Application Firewall.
  • Jetpack Boost. The version for free of the Jetpack Boost plugin can speed up your site by optimizing it on the most important web essentials such as Largest Contentful Paint as well as First Input Delay and Cumulative Layout Shift. The combination of this optimization along with other speed tools like the image CDN can result in a more efficient site using just a few toggles. An optional paid upgrade provides the ability to automate essential CSS, an image dimension analyzer and image quality control as well as priority support.
  • Jetpack Search. The no-cost Jetpack Search plugin adds advanced, real-time search to your store. Shoppers can filter their results based on product categories, tags as well as dates and other You can also alter settings to make it easier for customers to find the top items. An optional paid upgrade permits you to alter the brand and get priority support and dramatically increase the amount of requests per month and available records.
  • Jetpack Social. Social marketing and sales are key for any online business, but distributing your products and posts across several channels is time-consuming. The free Jetpack Social plugin allows you to set up posts for your different social media channels on the days and hours that are best for your audience. Plus, optional paid upgrades allow you to access things such as an image creator videos, engagement optimization, and more.
  • Jetpack CRM. The CRM software can boost your sales and customer service capabilities in one swoop. Jetpack CRM is free. Jetpack CRM plugin integrates seamlessly with and can handle bills, clients, orders, and leads. There are various upgraded plans for paid subscriptions including access to extensions, integrated payment systems, improved branding and multi-site licenses.
  • Jetpack VaultPress Backup. eCommerce websites handle many important information such as customer data including order information. And any issues that cause downtime could have serious repercussions. Jetpack VaultPress Backup ensures that the data you store is secure on the cloud. This means that you are able to recover your site anytime, even if your site is down completely. TenGB of backups that are real-time, unlimited one click restores as well as a 30 day archive allow for serious flexibility.

The feature is also accessible this feature via Jetpack Security, which unlocks related features like the Web Application Firewall, real-time malware scans, and many more.

  • Akismet Anti-spam. The most popular and powerful anti-spam tool designed for WordPress (and different kinds of sites too!) integrates with Jetpack. While this plugin is free on any personal WordPress website, small-scale businesses and stores will need a paid version to protect their comments and forms from spam.
  • Jetpack VideoPress. Looking for a reliable video hosting for your product showcases or marketing campaigns? Jetpack VideoPress is a premium solution for fast free, ad-free online streaming. It supports as high as 4K resolution, and has 1TB of storage capacity. You won't need any other plugin.

Do I need Jetpack to run WordPress?

Do you have a question, "Do I need Jetpack? Do I need it for my shop to work, or just a helpful additional ?"

 There is no need for HTML0. Jetpack isn't needed for any of the default functions.

There are some additional features such as real-time alerts through the mobile application, that need Jetpack. In the vast majority of scenarios such as the use of tools such as Woo Payments and Shippingit is not necessary to use Jetpack.

Woo mobile app in action

However, that doesn't mean that you should not use Jetpack. We've covered it extensively, Jetpack provides a wealth of sophisticated features to aid your security, growth and productivity, website speed, and design.

So, Jetpack is necessary to ensure your website's security, increase the speed of your site, and also add useful tools to aid you in managing your business. No matter if you're starting a company or an established company, Jetpack has something for all of you.

Is Jetpack worth it?

Does this Jetpack plugin worth it to your store? Most likely.

In light of the many attributes it provides, Jetpack Complete is a price that is only $24.95/month for the first year. That's security, growth and performance, as well as design, management and more, all in one place.

If you don't need the comprehensive plugin, you are able to download the specific tools and personalize the experience. These plugins are affordable, while maintaining top-quality codes, regularly updated versions, as well as features designed specifically for WordPress.

In addition There are a variety of gratis Jetpack plugins out there designed to help your shop.

No matter if you're searching for the most comprehensive security solution, performance, and managing your site, or just a couple of Jetpack modules that offer high-quality plug-ins that fill in the various areas of your store, Jetpack is absolutely worth it.

Frequently asked questions

Do you require Jetpack to run extensions?

No, you don't need Jetpack to make use of the majority of extensions, including Woo Payments as well as Shipping. You may occasionally run into smaller pieces of functionality which will require Jetpack like the sales alerts included with the mobile application. However, this is a rare circumstance.

Are you truly require Jetpack?

Jetpack might not be technically required to use , but it's definitely suggested. Jetpack works in conjunction with  Jetpack, making your shop the most efficient it is when it comes to security, growth, performance, and more.

What happens to my website If I detach Jetpack?

If you unplug Jetpack then you won't enjoy Jetpack's fantastic capabilities. Additionally, the site is removed completely from WordPress.com My Sites panel.

And don't worry -- if you've accidentally deleted or disconnected Jetpack, you won't lose all data. However, the settings you've set will be changed.

Does WordPress really need Jetpack?

Although Jetpack isn't required for WordPress to function, it offers valuable (often for free!) features for security, growth of the site, management of sites performance, speed and much further. Also, even though it's not technically required however, it will help the WordPress site fulfill its true potential.

Can I disable Jetpack in WordPress?

Jetpack can be deactivated or removed from the system at any time as with any other plugin. Simply go to Plugins > installed plugins, and then click Deactivate.

options to activate and deactivate Jetpack

Does Jetpack a bloated plugin?

You may have heard that Jetpack is bloated and will cause your site to slow down. Do you believe this?

No. Jetpack's bloat myth is debunked.

These powerful tools operated by the WordPress.com servers. So, features such as backups, malware scans video hosting, and so on will not slow down your website because they're completely separate from your host.

Actually, not only does Jetpack do not slow down your site, your site is actually faster with Jetpack installed! Once you've enabled features such as Jetpack's Image CDN and Jetpack Boost and you'll notice improvement in the performance of your online shop.

In addition, you have the option to choose the components that you require for your website by either installing specific plugins such as Jetpack Scan and Jetpack VaultPress Backup, or deactivating the features that are not used.

Jetpack +: The perfect match

Even though Jetpack isn't a requirement, the Jetpack plugin isn't necessary for the operation of a website, it is a great partner if you're looking to enhance your store's security, performance and expansion with just the use of one plugin.

It offers both extensive and modular options for ultimate flexibility -- making it a more suitable option over other plugins. The majority of features come with a no-cost version, and you are able to get all the features all times or upgrade only the features you need to the most.

In addition to the fact that HTML0 and Jetpack blend to create a seamless enhanced online store experience, they're also assisted by an unbeatable support team who are the brains who created WordPress.com

Get Jetpack now and find out for yourself how five million sites are enthralled by Jetpack.