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Are you prepared for the holiday time? If you're the Woo retailer is the case, then you understand the importance of having ensure your website is prepared for the most crowded shopping time of the season.

In the month of October, toward the final fifteen of our Support Engineers (or Happiness Engineers, as we like to call them) offered site reviews gratis to help them prepare for the Christmas season. We reviewed more than 100 shops and determined the most effective ways to improve their practices and also solutions that will increase the amount of money they earn and improve conversion rates.

In this piece we'll take you through our most rated review of our website and demonstrate how you can use them in your store with our amazing extensions and services. We're going to start!

   The most powerful metrics used for web speed  

Your website's speed is vital to ensure an enjoyable experience for users as also to improve your SEO rank. Websites that are slow can be difficult for customers, which can result in empty shopping carts and reduced sales.

In our evaluations, we assessed the most significant parameters, including the time it takes to load the webpage as well as its size, the length of the page, and the size of the page up to 1 bytes (TTFB) as well as the number of requests.

Most sites have the potential for improvement. The most frequent issues included:

• Images that have not been optimized for: Images are among one of the main factors that affect page size and loading time. It is essential to optimize images prior to uploading images on your website. Or using Jetpack's Jetpack plugin Boost to compress, reformat and then upload images onto a worldwide CDN.
• The having multiple themes or plugins that are installed on your site could cause your website to be slow or could pose security risk. Keep only the ones you use and before removing all the others.
• Uncorrected software: Making sure that you keep your WordPress as well as other plugins and themes up-to-date is crucial for the security of your website, compatibility and security. Be sure to upgrade your software as fast as possible either through a tool such as Jetpack Backup to automatically back up your site prior to making changes.

Bonus: Our Woo Express hosting plan comes with Jetpack Backup and a bunch of our most popular tools. Take a look and let us know your thoughts!

A complete payment option

What types of payment are you able to accept at the time at checkout? A variety of payment options can improve the conversion rate through reducing stress and adjusting to the different preferences and demands.

• Express checkouts are means of payment that allow users to pay with one click, without filling out any data or leaving your website. Examples include Apple Pay, Google Pay and Amazon Pay. Options for express checkouts may help reduce abandonment of carts and enhance trust through providing an efficient and fast check-out.
• Payment methods for backup are payment options that can be considered as a backup option in the event that the primary method of payment does not work or is not accessible. Some examples are PayPal, Stripe, and Cash on Delivery. Offering alternative payment options for clients can boost the degree of satisfaction for customers as well as increase confidence of the customer by guaranteeing that they're able to make the payment.
• Local payment methods "local payments" refers to the methods that are unique to particular areas or nations, such as iDEAL, P24, Affirm and Bancontact. Offering local payment methods can aid in increasing your visibility and revenue because it lets you accept the payment of your clients in different currencies and markets.
• Buy Now Pay later (BNPL): BNPL has become a very popular choice in the world of eCommerce. Customers who purchase BNPL have the option to make payments in installments that can be spread out over a period of time increases the chance that they will purchase something within the next few months. A few of the popular options include: Affirm as well as PayPal Pay later.

With WooPayments it's possible to integrate all of these payment methods in the same application. It allows your clients to complete the checkout process faster making use of the payment method they prefer. PayPal Payments is an additional excellent option since it incorporates both PayPal and Venmo. No matter which payment method you choose to utilize, be sure to think about what you can make to improve the possibilities of payment to your clients.

   Strategies to increase the average value of orders in addition to the value of customers  

In our study, we offered suggestions on how to improve the amount of sales each client receives and also during the purchase process. This can assist you in increasing the revenue you earn, but it also builds confidence in your customers. They will be more likely to share their experience to their family members and friends.

We have a few suggestions to boost the value of your orders, as well as promoting your business's return

• Subscriptions: Offering subscriptions could be an effective way to increase average order value and turn a single purchase to a continuous income. There is the possibility of offering clients the option of signing up for your products or services and then receiving these in regular intervals. The duration of the subscription is generally monthly or quarterly. It is also possible to offer incentives or discounts to encourage customers to sign up. We suggest that you use Woo Subscriptions extension that is scheduled to launch subscriptions at the beginning of January.
• Bundles with different items Make bundles of similar or complimentary products, including gift sets, starter kits and accessories bundles. Your bundles are likely to encourage consumers to purchase additional products the bundle, thus increasing your overall sales. This is the reason we advise Product Bundles.
• Gift cards can boost the value of your purchases. Customers are able to gift cards to their friends and family members that will boost the amount they spend as well as bringing new customers to your site. There are numerous wonderful gift card companies that integrate with Woo however we do enjoy using the Gift Cards extension.

   HTML1 Marketing opportunities which are extended  

We also looked into marketing's potential for growth. We found that a large majority of the sites looked at would be better served by clearer and more effective marketing strategies. This is crucial for growing your company and reaching out towards potential clients. We provide a number of strategies that will help you improve the effectiveness of your marketing

• Automated Marketing: Are automatizing your marketing tactics for you to bring visitors to your site? If it's announcements about the release of a new product or sales in the retail shop, it's important to be in touch with your clients. We recommend using AutomateWoo to design personal emails or SMS to send coupons and announcements about new items to customers. In addition, you could use AutomateWoo to create loyalty programs that include birthday coupon codes and reward points along with other promotional offers for a better customer retention and loyalty. Learn more about Black Friday email marketing strategies on the Woo blog.
• Social media marketing Extensions for Social Media allow you to link your site with various social media platforms, such as Facebook, Instagram, Pinterest along with TikTok for more efficient advertising campaigns through social media and expand your web site's reach to new audiences.
• Google Listings & Ads Show your items through Google Shopping, Google Search, Google Images, and YouTube by the synchronization of your store's and product information with Google Merchant Center. Additionally, you can utilize Google Listings and Ads to make adverts or campaigns on Google platforms that draw in customers and bring in revenue to your site.

Do not miss your chance to connect with current as well as potential customers. Increase your marketing effectiveness with these and other innovative marketing techniques.

Final

These suggestions will assist you in optimizing your site so that it is ready for the Christmas season and beyond. If you're in the lead of the pack and are planning for next year's holiday season you should consider hiring a skilled WooExpert to take your site to a higher level.

If you're having questions or want our Woo Support team to review your site, please write us an email , and we'll gladly provide you with a customized advice.

Merry Christmas and have the best sales!

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