What Adrian Dalsus is changing musicians' lives through his expertise in marketing

Discover the ways Adrian Dalsus combines his years of experience in marketing with his love of music to assist artists make a successful career in the music industry.

A decade into his career in marketing and advertising, Adrian Dalsus had a spark of light. How could he combine his professional marketing experience along with his love of music?

At the time, Adrian was running his own agency of marketing for small companies. Aiding clients from corporate companies to implement sales funnels and create leads was thrilling However, there was something missing.

Music has always played an important role in Adrian's life. Prior to his professional career in marketing and sales, he was involved in a band. They were close to making their breakthrough when they won a festival and saw their music heard on a well-known Radio station in Venezuela However, they were unsure of how to harness that momentum.

"We missed many opportunities," Adrian remembers. "We didn't know anything about media relations, writing press release or branding, getting media coverageand even taking our music outside the bubble of family and friends."

A few years later, Adrian realized that his business experience in the field had provided him valuable knowledge that could help musicians market their music, release music, and expand their audience. "How can it be that we musicians aren't aware that all of these options exist, that we can run campaigns, that we can use our imagination to implement marketing strategies into a music career ?"

Proper marketing, Adrian theorized, could aid musicians in establishing their careers and increase their chances instead of sitting in the wings. So Adrian got to work.

Presently, Adrian runs his own music marketing business, Despegue Musical . The books , online courses , and digital products provide musicians with the tools to promote their music and get noticed in the competitive world of music.

Through the course of his career, Adrian cultivated a deep comprehension of his audience through conducting market research, listening to follower feedback, and trusting his expertise as a professional.

This is the way Adrian combined his work experience along with his love for music to build an audience and serve them well by creating products that make them shine.

Find and grow your audience through sharing your solutions

Adrian was intimately familiar with his musical audience's pain issues with promotion and marketing, and his advertising background gave him the skills to aid. All he needed was to locate his audience.

"We underestimate the power that social media has," Adrian says. "We think that because there millions of people using social media that they will notice us, but when I began the show the audience contacted me and thanked me for doing it. They told me they were pleased and encouraged me to go on with it."

Based on the requests of his audience, Adrian expanded his online web presence via YouTube , where he recommends:

"Research prior to recording."

"Research every title, thumbnails, and popular topics in your niche. Don't directly copy instead, use what's successful to get ideas and then replicate it within your business. If you create excellent content and provide an answer to your viewers in the video, they are likely to appreciate that."

In the present, YouTube is Adrian's most profitable channel. "The majority of people who purchase my courses connect with me by discovering me from YouTube. I believe YouTube is the primary platform for creators to focus on right now.

Walk in your customers' shoes and create products that are relevant to their needs.

In order to create great products for your customers, you need be aware of what your audience wants. Adrian makes use of audience feedback, professional knowledge, and experiences working in the field of music to teach his students and give them practical suggestions.

At first, Adrian planned to produce evergreen classes using pre-recorded material, which require lesser administrative effort than live programs. The audience of Adrian's was inclined to live-based courses that had a an exact start and finish date -- and a greater time commitment from Adrian So he found an alternative.

The most popular course in music marketing includes pre-recorded modules so students are able to study on their own. The course also has weekly live group calls for students to receive support and have questions. This gives participants premium access to Adrian as well as the flexibility of a self-paced class.

Adrian has also utilized feedback from the audience to create mini-courses which are easier to manage for musicians who have a busy schedule.

"At beginning, I designed long-term courses that take long to create and finish. But I realized that some the majority of people, particularly musicians, are likely to be searching for quick successes. So now I'm focused on mini-courses that are specialized," he shares.

These mini-courses can be self-paced and don't include an element of live as well as costing less than his more expensive course. Musicians who are busy will love the small, action-oriented workshops .

When deciding what subjects to cover in his courses, Adrian leans into his knowledge of marketing, and then ponders his personal musical experience. "I do ongoing study and inquire with my fans what they would like to know. However, I've observed that most of the time, people don't know the things they require," Adrian observes.

As Adrian's former self was his ideal client The best ideas can be found by going back to the past.

"I contemplate the things that Adrian from a decade ago might have required and then I design classes around it."

As an example, when Adrian and his group recorded their first single the band saved it onto CDs and then went to the top Radio station located in Caracas.

"We thought we could hand the CD to the receptionist and they would discover us and put us on the radio next day," he says. "I applaud us for having the guts to do something, but the music industry (and the actual world) does not work in a way in this way."

Recalling the things he wishes he could have known about the business of music helps Adrian offer relevant and accessible resources to students.

"I would have loved to get a guide that could advise me on how to market my music at that time. It could have helped me increase my creativity, time, and efforts. It's why I'm so committed to supporting independent artists today, so they can maximize their songs and creativity."

What's the result? The students of his class are taking their careers in music to the next level.

Choose tools that put creators at the top

A well-tuned course plan, Adrian needed to find a platform for managing his projects.

Sometimes, it is simpler in the creation of your business online. "With  the help of website will look stunning whether on mobile or desktop. It won't be crashing. The buttons are all functional."

"I believe that I am an ally. I feel like it's an integral part of my team, and I can't say that using other software."

"Although it sounds cliche It is important to know the company's values, goals, and mission of the organization? What are their plans for the future? Are they actually looking for growth? Perhaps they've created something or a service they're trying to market, with no interest in developing it?"

Adrian offers his classes including mini workshops as well as bundles of products through . Adrian also manages an online community which musicians are able to connect, share their music, and also ask questions.

Thanks to the best technology on Adrian's side Adrian can more easily develop courses, workshops as well as content designed for budding musicians. By listening to his audience and relying on his knowledge Adrian's courses are atop the charts.

Three key elements to success as a creator The three keys to success for creators are: research, niche, and continuous

According to Adrian, there are three key elements that make an accomplished creator: being passionate about your niche, doing your study, and creating with discipline and consistency.

Pick a niche you'll be interested in for the long run

Although it is tempting to follow the trend, Adrian encourages creators to explore niches that excite and motivate the creators. The process involves self-reflection.

"First find yourself. What is it that you enjoy to do? What things motivate you to wake up each day?" Adrian asks. "For me the answer was music. A lot of times, it's something that's been in your life for an extended period of time."

Take stock of your activities, interests as well as your passion projects. The subject you choose should be one that is a topic you won't mind talking about every single day for decades to come.

Explore existing resources to do market research

There's no need to reinvent the wheel; you'll get valuable information by exploring what works with other creatives within your field.

Discipline and consistency

In the end, Adrian recommends working towards your goals every day, even if you're doing something small. It adds up over time.

You might not get results overnight -- but in three years, you'll be miles from where you began. .

Adrian's hitting all the right notes

Armed with his business skill set, a long-standing love for music and a keen understanding of market research, Adrian teaches artists how to excel in the market. Students at Despegue Musical are thriving, and so is Adrian.

As Adrian says, "If you do what you enjoy, then it's not a job anymore."

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