What exactly is an interactive video? Interactive video explained. What exactly is an interactive video?
If you consider the term "interactive video" then what images do you envision in your mind? The first thing that came to mind was an image that came from the Monopoly Tropical Tycoon game that required the inclusion of a DVD player (that makes me feel an old man).
The game would be played with the actual Monopoly board. And then you'll need to play the DVD to create certain events (like getting hit by Chance) within the game.
Technically, this could be described as an online-only video. The technology used in the area of interactive video has advanced significantly since beginning of 2000's DVD ROM games.
Nowadays, marketers are able to leverage the power of interactive video as part of their strategy for marketing to boost engagement through online content, to stand out from competitors.
In this piece will cover:
- What is interactive video?
- What is it that creates videos that are interactive?
- Different types of interactive videos
- The reasons why you should include interactive videos in your marketing strategies
- How can you create an appealing video?
- Videos that change the game
- FAQs
With no further delay now Let's discuss the meaning of interactivity.
What is interactivity video?
An interactive video is a form of media that allows viewers to participate in the information contained in the video. Interactive video can have various types of features (more about this in the near future).) The thing that sets the video different from "normal" videos is the nonlinearity.
When you watch linear videos it is possible to press play and go through the whole video (unless you decide to not continue watching and click to stop). In an interactive movie, it is possible to create different ways that viewers can travel through the movie and include links clickable for other websites pages--i.e. there are many ways to play and pause for the viewer to become involved in the film.
What is it that creates videos that are interactive?
In short, what makes a film interactivity is its capacity to allow a user to alter the direction or way they be able to interact with the movie as they'd like to. If you'd like to achieve it, then there are ways you could use to aid the viewer.
- Hotspots. If you want to direct viewers to an additional source of information (as an instance) it is possible to make use of Hotspots. It is a component of the video which can be touched or clicked on that is hyperlinked to the location that you want the viewers to go, such as the product page, creating a shopping video.
- Overlays. If you want users to be able to make a lasting impression with your interactions using overlays, it is possible to add contextual information after the hotspot is hit, or pressing an event. The overlays can contain pictures or text, call-to-action (CTA) and visual and audio prompts and much more.
- Time causes. If you'd rather not leave potential interactions up to chance, it is possible to create events that occur in the video at a particular time, without needing to click or hover upon the video's content. One of the most well-known ways to use this feature is opening overlays.
- Branching. The most exciting method to apply to interactive videos The branching technique lets viewers navigate the movie in the "build your own journey" manner. You can take viewers through different paths for watching the film according to the choices they make about their choices for interaction.
These techniques in conjunction with the use of multiple techniques, or even without them in the same movie, is what makes video content engaging. The viewer is given the option of taking the movie in a completely different direction, as opposed to simply going through the entire video to end.
Types of interactive video
The game DVD ROM I talked about previously is a form of interactive video. But there are many other. We'll only list the ones which are most likely to be interesting to owners of businesses and marketers.
Quizzes
If you're seeking to engage (and possibly reward) your audience, using a test may be the way to go.
Interactive video games can incorporate live or animated video in the backdrop of the quiz. Additionally, you can play with the quiz components.
"Build your own adventures"
Did you catch the buzz surrounding Black Mirror's "Bandersnatch" episode? If not, then it was an episode of feature length Netflix show in which viewers could make choices about the protagonist during key points that led to an end that was in light of those decisions.
If you're a marketing professional is a possibility to develop (albeit on a smaller scale) such a type of interaction by using an "build your journey" type of interactive video.
Videos that can be purchased
It's much easier to make a technical-oriented video, creating a shoppable video might be just what your marketing plan requires for promoting new (or revive earlier) items.
Shoppable videos use the Hotspot technique previously described for creating an option to click in the video that leads to a website of items to be viewed.
Educational
Using the same techniques like the shoppable videos you can make informative videos about your brand or about the larger market.
They can be excellent for instructional videos "About Us" pages in addition to the case if your organization is engaged in charitable operations.
What are the reasons to include videos with interactive elements as part of your marketing strategies
According to Wyzowl's 2022 State of Video Marketing Report Only 17% of marketers intend to incorporate interactive videos into their marketing strategies. The majority (82 percent) make use of YouTube for creating their videos. Why? The reason is that it's easier.
This article will explain why it's worth the effort of creating an interactive video. the effort.
- Improved data collection. With various interactive video tools, it is possible to observe exactly how and when people use your components (rather instead of just watching how long they watch).
- Higher conversion rates. According to recent research Interactive video shows an average click-through percentage of 11 percent. That compares to less than 1 percent of click-throughs from YouTube annotations and Google ads.
- makes videos more enjoyable. Linear videos by nature create a more passive experience. Interactive videos, however, give viewers a more lively experience. It is less likely for viewers to become distracted if they have to engage in the videos.
- more remembered. There's a little curiosity aspect at work with interactivity in videos. While a viewer might not be a fan of the video, its novelty (remember that only 17percent of marketing professionals plan to use the technology) is likely to make it at least memorable.
If you've been able to comprehend what an interactive video is and the ways using it can help the marketing strategy But what exactly should you be aware of when creating an interactive video? This post will offer an easy-to-follow guide.
What can you do to create interactivity videos?
Presently, the instruments are currently only accessible to Enterprise customers. But, in the near future, the tools will be making its way over to customers who use self-service.
- Create or log in to an account. Once you're signed in, browse the library of your videos and upload a new video or view your old one in the editor.
- When you've opened your editor, click the interactive button in the Advanced settings option to the right of the editor.
- The Interactivity button launches the Interactive studio , where you will be able to add the interactivity elements we have previously discussed.
- You are able to include an Hotspot as well as a Time Trigger element to the video by using the pane on the left-hand side of the preview, or use the timeline editor below the preview. Upload photos of your own or select among the available ones.
- When you create any new element you'd like to include, it can "stick" to an object, or be open to a certain area on the screen.
- Additionally, you can employ Time Triggers to build on the "branching" method was discussed in the past by offering viewers the possibility of skipping to an appropriate segment of the film with the click of an icon.
- When you've added each component you'll be able to view the animation prior to making them part of the video. Once you're content then click the blue checkmark or tick mark in the side-panel editor.
That's it! Once you've integrated all the interactive elements you want and you've viewed the whole film before going out of your interactive Studio. After returning to the editor you'll be able choose whether or not you want to share the video on different social media platforms, save the video link and obtain the embed code for posting on your site.
Interactive video that can change the game
After you've discovered the ease to create an interactive video by using these suggestions? Here are some amazing examples of animated video, as well as a discussion of the reasons why they're great.
Nespresso
Nespresso is a globally renowned coffee maker. The company created the animated video to advertise the Nespresso Vertuo line of coffee machines and related products.
This video has Hotspots as well as Time Triggers which help to in creating this "build your journey" kind of navigation. What stands out in this video is the ease with which Nespresso allows users to select the best route by making interactivity elements extremely large.
Asurion
Another instance comes from the technology support firm Asurion. In the video the host leads viewers through a follow-up "build your path" style video that is that is reminiscent of the quiz. It takes you through the process until you are able to purchase the last page.
There's a lot of interactive components in the clip, but what distinguishes it is its engaging nature and not overly complicated (you don't have to press everything to go on).
Both of these examples show how you can make use of videos that are interactive in an innovative ways that are on trend and can improve marketing campaigns you are working on.
FAQs
What's the significance of interactive video?
Interactive video is one type of video which allows viewers to interact with the content they watch. It has clickable elements that allow users to go to different parts of the video , or even to completely different websites.
What are the examples of interactivity videos?
A few examples of interactivity videos include quizzes "build your own journey" along with shoppable videos along with educational videos. These types of videos make use of interactivity elements such as Hotspots, as well as Time Triggers to create an interactive experience.
What is an HTML0 video, which can be bought?
Shoppable video is an interactive type of video that permits the viewers to click on a item that is highlighted in the video. The click will direct them to the website for the item.
Does it come with Interactive features?
Enterprise customers are able to create multimedia videos using the new interactive studio. The interactive studio is planned to be released to self-service customers at the end of the year.
Do you want to get more people involved? Go interactive
The purpose of engaging your video is to develop a successful way to get viewers to engage more in your video. When done correctly, they can be a powerful tool for engagement. approach, they can also be a powerful lead generation device. Consider targeted product recommendations based on information the viewer has chosen to view.
Interactive videos could have appeared as science fiction a couple of decades ago. Nowadays, creating interactive video can be done with ease because of the tools available . Additionally, the marketing department could put it together in just a few minutes.
Are you willing to give it a to give it a
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