What Happened When Amy Lang Made $113,000 Helping Parents Teach Sexual Health
Amy Lang assumed that as a parent and had children, she would know how to have 'the talk to the son she had.
Being a self-employed, instructor of sexuality and parenting for the past 17 years she had a habit of talking about sexuality every day. She didn't know the level of discomfort -- and ignorantthe feeling would make her feel once she had to speak about sex with her own child. "I felt embarrassed having 'the talk' with my son. I'm a sex educator," she says.
Determined to learn how to be a trusted source for her child and her family, she started doing study. She relied on her experience in applied behavioral sciences as she began learning about how to speak to children about sexual issues -- a conversation, she feels, that is extremely important yet often underrated. "We recognize that children must have physical, emotional and social health, but we do not speak about sexual health since it's taboo," she says. "We are lacking details about healthy sexuality as well as the sexual growth of children."
After conducting studies and research, she was able expand her toolkit and felt encouraged to keep helping parents in this arena -- but this time via online classes. She developed her first course: Birds & Bees Solution Center for Parents. In the following year, she has launched the second program, Preschoolers, Private Parts & Playmates. "My belief is that knowledge is empowering," explains Lang. "The more you know to hand, the better in a position to help your children's ."
Now, her online courses account for 50% of her total revenue. Since she launched her first course in 2017, she's generated $113,000 in revenues. The best aspect? It's all based on her email list and word-of-mouth to sell them. "I don't have to work very hard," she laughs.
"I'm making money as I wash the dishes."
Even though her success grew naturally, she was intentional about the actions she took. These are just a few examples:
Skip ahead:
- She is using HTML0.
- She builds an email database
- She uses social media for marketing, not selling
- She develops a membership course
- She develops the bonus course
- She designs content via trial and error
- She determines the audience's wants and needs
She makes use of
Lang was in her business for over a decade before she created her very first online class. While she's passionate about giving classes in person and attends many live events and workshops, the idea of online classes seemed as a natural progression in her business.
In addition to access to the parents of children and those working with children She also wanted students to be able to study at home. talking about sexuality is uncomfortable for manypeople, as well as online courses provide students the privacy they need to learn.
The platform she chose to host her course on rather than other e-learning platforms. "It was the most friendly, seemed the easiest to use, and it was also the most affordable" she shares.
She constructs an email list
By the time Lang began her online course Lang had built up a massive mailing list that now has over 17,000 subscribers.
How she created the bulk of her email lists was easy. When giving live lessons, she would give her students a QR code that will direct people to her newsletter sign-up page. Also, she would pass an iPad around the room so that they were able to manually input their email addresses. It was a smart idea to ask for emails during her sessions, when the students became captivated and eager to learn more.
She continues to collect emails through live gigs as well as her website. In her navigation bar, she has a button that says 'free tips. If users hit the button and are taken to a website that allows them to input their email in exchange for a freebie: Seven tips to have great Birds & Bees Talks. They're sent this value-packed freebie in an email drip that will also direct people to her school.
Even though she's got an extensive mailing list but she also reminds online course the creators of online courses that this wasn't something that happened overnight. "I've been doing this for 17 years," she says. "That's 1000 people per year. This isn't something I'm new to. It's a lengthy process to build a successful course in the absence of an extensive base."
She leverages social media for marketing but not to sell
Although she has a YouTube channel that has around 850 users, an Instagram page that has nearly 4,000 subscribers, a Facebook group that has 10,000 members, as well as a Q&A style podcast, she says that her emails have the greatest number of conversions. In fact she does not use her social channels to promote her courses -- just her email lists. "It's much more intimate receiving an email. That's the truth," explains Lang. "Social media are primarily meant for marketing and not sales . my personal universe ."
Even though Lang does not rely on social media to sell her classes however, she finds that the channels are useful for marketing purposes. In order to make things easier, she shares identical content across all the social media platforms every week. She also schedules the posts ahead of time. Each post includes an appeal to action. she encourages people to sign up for her monthly newsletter, take one-on-one conversations with her in what she wittily names a 'Quickie Consult' -to purchase one of her online courses or even invite her to give a live class.
Though she doesn't have any community which her students can be part of but she has a sense of community on her social media -in particular through a series she does called 'Help Another Parent. This series, Lang asks parents questions, and invites the group to offer kind and helpful advice. "I have regular players, and most of those users are great of giving advice to other parents," she says.
Lang suggests that course designers tailor their content for social media according to their users' needs. Plus approach marketing in the right way is crucial.
"Believe that the information you're providing is helpful."
Aside from social media and her email list, her followers have developed organically by word of mouth; many people who have come to her in-person sessions or attended her online classes are spreading the word to other parents and educators.
She creates a membership course
She serves two primary viewers: parents of children who are between 5 and 12 years old and professionals , who are primarily early education specialists.
Her program is for parents. Birds & Bees Solution Center for Parents offers as a membership site for $89 USD per year. The price was a bit iffy before settling at this price; she wanted it to be as affordable as she could. "I don't want there to be any pondering about it," she says. "I would like that it be a straightforward"yes" ."
Lang compares the course to the term "library," which refers to a collection of information including documents, handouts and videos, as well as audio recordings, topic-specific webinars, additional resources and weekly sessions called "Hump Days Half Hours.' These sessions include the teaching portion for 10 minutes and then individual coaching. "These sessions are my favorite events because they're live and I get to interact with my students," shares Lang.
Her course was set with a library-like format since most parents are faced with just one question. Instead of having hours and hours of content that must go through in order to get that one inquiry solved, the library lets users pick and choose what they require. "With this library you don't need worry about whether the material being appropriate for your age or research, because it already is," adds Lang. "People say to me often, "Thank you, this just made things so much simpler' .'"
The content is developed and it is added to the course on an regular schedule. "I have this opportunity to help thousands of parents and they don't have to attend in the sense of having to show up," she says. "It's just one of the benefits of having a site that offers membership ."
She creates an additional course
As well as working with parents she also collaborates with experts mostly early childhood educators -- in order to assist with sexual assault prevention.
Her next course, Preschoolers, Private Parts, and Playmates is geared towards this group of children. Here, she teaches about sexual behavior among youngsters, including what's typical as well as what's not typical as well as the best way to tell if a child needs assistance.
In addition, it provides organizations with an accessible method of hiring her. "Some companies aren't able to hire me," she says.
When students complete her courses, she doesn't upsell them on anything. Her goal in 2023 is to place more effort into promoting an 'I'm a Quickie Consult' or the book, Sex Talks With Tweens: What To Say and How To Say it.
She creates content using trial and trial and
It took her a while to understand the process of making the content she needed for her online course -- and the process involved many trials and trial and. When Lang reflects on her journey to create a online course it is clear that the toughest part was working out the best length for the video, what handouts she should include (and whether or not they were helpful), and what kind of content resonated best with her audience.
In retrospection of Lang's development, she would like she did an audit after her first year to see what was being watched as well as making tweaks based on comments. While she's altered her contents over time, she feels that feedback from users will help to improve as a creator.
She was initially making videos that ran for hours in her lessons but she soon realized that that was far too long. She now makes her videos less lengthy and more accessible, since her audience is made up of busy parents who don't have a lot of extra time to spare. "I want to create something accessible and simple," she says.
Her family doesn't can help her create material. Rather, she says she is a book reader, stays up with research, and allows parents' concerns inspire her to create fresh information. She also has colleagues whom she talks to who can help her flesh out concepts and offer help.
She determines her viewers' wants and requirements
When thinking of starting an online course business She suggests that the creators determine why they want to create the course. It will enable in establishing a specific goal in which they can begin by tackling small steps.
Lang emphasizes the importance of figuring out the audience's wants and wants and. "What you imagine they want and need is not always what they actually want and need," she explains.
In order to determine the desires and desires of your potential client, Lang advises that creators give their users a questionnaire using the results to direct the process of creating online courses. "Be patient and remember that it's not about you. Your people are the focus," she says.
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