What happened when TCommerce aid Tongue-Tied School raise funds for charities
in Birmingham, Alabama, pediatric dentist Richard Baxter, DMD, MS, helps empower dentists to recognize and treat lip and tongue tie.
The journey, triggered through twins' birth in 2014, resulted in the formation of Tongue-Tied Academy which is a program dedicated to addressing an issue that is frequently ignored and is not acknowledged.
Since the start of the program in the year 2020, the program has had more than 1,500 learners enroll and the program has been able that the profits are donated to international and local charities.
This is how he came up with his online course business--and how TCommerce played a key role in helping to boost his growth.
Skip ahead:
- He found his niche
- The sign-up was made by using
- The developer made it simpler to check out using TCommerce.
- He was the one who drove impact through the charity
- He released different variations of the class
- He designed a straightforward customer experience
- He identified success as him
He found his niche
While his daughters were still babies when they were infants, he found that they were tied to their tongues that were hindering their ability to nurse. Then he discovered a dentist do a laser treatment to the tongues of youngsters, they were able to breastfeed more readily. "The dentist suggested that I keep an eye out for tongue ties in the children as they are more frequent than most people think; approximately one-fourth of children has one" Baxter tells .
People began asking his opinion on tongue and lip ties. In search of more information on the subject He read through every class and book related to the topic, and was surprised to learn that there was a lack of information that were available. He then learned how to use the tongue tie using lasers. After treating patients, and responding to mothers' questions and queries, he set about writing a blog post on the subject. In the years that followed increasing numbers of people approached him for his help, that led him to release and publish the book Tongue Tied, in 2018. "People who had read the book, but still wanted to learn more," Baxter explains. Baxter.
He determined that his next task was to develop an online school of his own . After his dental practice shut down due to the outbreak dental infection, the dentist wrote the script, which was over 200 pages long. The dentist then recruited a film crew to record the 25-hour course principal during the time his dental office was closed.
He was a signer
The key to the success for Tongue-Tied Academy is the relationship it has formed with providing an unrivalled platform to deliver courses.
"What's great is the ability to organize the lessons into segments." Baxter says.
Through the software , he was able to present his content in small bite-size pieces and also add quizzes at the conclusion of each lesson. Furthermore, he has added chapters of his book into the software. "I appreciate that it allows me to include different kinds of material in my lesson instead of just video clips," he reveals.
He's a big fan of 's feature that can automatically create the certificates for his students. "I can't be involved in students every single day, aside of responding to topics as everything is automatically handled," he says.
The checkout process was made simpler with TCommerce
The switch to TCommerce over Stripe was instrumental in enhancing the process of cashing out Tongue-Tied Academy's participants. Baxter believes that the use of TCommerce has caused the company to make fewer sales; since switching into the Stripe integration, checkouts have been made much simpler, according to Baxter.
The platform supports a range of payment options such as Apple Pay and Google Pay, Baxter says that TCommerce makes transactions smooth, making it easier to access and easier for customers across the globe.
"You are able to select an icon, tap your ID using your face, or take a course" Baxter says. Baxter. "It's far simpler than before instead of entering every single detail in an ."
"I don't even think about this because it's easy," he says. " Payments takes care of everything and then the cash is deposited into my accounts at banks. ."
In the hopes of launching an updated version of his popular course in the spring of this year, Baxter plans on using the possibility of purchasing bumps that allow students to take on another course at a discounted rate--without ever slowing the process of the purchase.
He was able to make an impact by donating to the charity
When the funds are deposited in the bank account of his, he gives 100percent of his earnings to charity.
from donating to clean water programs throughout Africa as well as Asia in support of rehabilitation and stopping human trafficking, Baxter's commitment to the welfare of communities is a perfect example of the academy's overall purpose of providing social services. "I do not need any additional assistance," he says. "We own a house, we have cars, we're all good ."
"If I am able to help a baby who couldn't feed before, or has colic and is having difficult time with it, it's all worth it," he adds.
He has introduced various variants of his class
In recognition of the diverse demands of his customers, Baxter launched a condensed version of the course designed for professional professionals, like speech therapists or lactation experts. This LITE Version course, priced at $495, provides an easy but thorough exam of the topic, allowing a wider range of learners.
Each course offered by him has an ongoing structure that means people can sign up anytime they'd want to. "Teaching the course online has made it easy as is possible to access," he says.
Additionally, these courses provide American Dental Association-approved continuing education credits. "We utilize an approved CE provider. That means you are able to use it towards their certification," Baxter explains.
The flagship course, however it costs $2,600. Its content when combined with CE approval--helps people see the value of money.
He developed a very simple customer journey
Despite the huge success in the field of HTML0, Baxter says that Baxter doesn't have a marketing plan.
In the majority of cases, the experience of a client begins when the book is read by the customer. Should they want to learn more about the subject and more, the book directs users to Tongue-Tied Academy.
When he speaks at conferences or other events, typically attendees can join his mailing list. When they join his email list you'll receive mail from MailChimp that directs them to his blog.
He defined success for himself
Baxter defines success as being able to increase the knowledge he has. "It's not me who is in this process," he says.
"We have over 1500 students who have taken the course. If each of them sees just one patient each day, that's more patients than I'll ever be able to handle on my own. ."
Additionally the definition of his accomplishment is determined by training providers, supporting parents, and ensuring that the patients are treated more effectively, as well as utilizing the funds to fund charity causes around the globe.
While creating an online course the creator should seek to discover their own passions. "It can be anything," He states. "And regardless of the scenario you'd like to present the case, you are able to develop a course using it ."
"Just Do it!" Baxter encourages. "I'm not an online course guy. I'm a dentist. But I just put it out there, and last year, we were honored to be among the top ten courses ."
Prior to establishing Tongue-Tied Academy, he created two courses himself that cost $99 and around 10 people took. "I learned a lot from that experience," he says. I received better-quality videos and designed a flagship course through Tongue-Tied Academy ."
"You might fail a couple occasions," he adds, "but this is one of the stages when you're the process of learning. There's a chance of committing a mistake if you do not take away the lessons gained from the experience. ."
The HTML0 Tongue-Tied School continues to evolve driven by a unwavering commitment to service and education and its rich history of empowerment and altruism provides a source of hope both for teachers and students.
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