What happened when TCommerce helped Tongue-Tied School raise funds to benefit charities
Within Birmingham, Alabama, pediatric dentist Richard Baxter, DMD, MS assists professionals to recognize and treat the teeth and tongue tension.
The quest for answers and solutions, that were prompted by twins' birth 2014, led to the formation of the Tongue-Tied Academy that has been created as a platform to solve the problem of tongue-tied, that is an extremely common, yet undiscovered issue.
Since the launch of the program in 2020 the course has had more than 1,500 students registered and the course has contributed all the profits to local and international charitable organizations.
The writer explains how he developed the online-based course business and also how TCommerce played a role in the growth of his company.
Skip ahead:
- He found his niche
- Sign-ups were created by making use of
- It made it simpler to complete checkouts using TCommerce.
- He determined the effects of charitable donations
- He has released various variations of the class
- He created a simple customer experience
- He identified success as his success.
He found his niche
While his daughters were still infants They were wearing tongue tie that hindered their ability to nurse. When he found a dentist, he could treat them with lasers to treat their tongue ties and enabled them to nurse more easily. "The dentist recommended that I pay attention to the problem of tongue ties in children since it's more prevalent than we believe. About one in four kids have one" Baxter tells .
Then, people started asking concerns about his tongue or the way he tied his lips. To find out more about the topic, he delved into each guide and class about the subject, but realized that there were not many resources available. It was then possible to use the laser tongue tie method. After helping patients, and responding to mom's questions and queries and concerns, he began writing an article on his blog about the procedure. Many of his clients came to him for advice, so he decided to publish and create the book, Tongue Tied, in 2018. "People read the book and wanted to know more about the subject," Baxter says. Baxter.
The next task was the establishment of an internet-based school . When the dental clinic closed because of the influenza pandemic, he had written the 200 pages curriculum. He could engage a film crew record the main course for 25 hours despite the fact that the office was closed.
He signed up
One of the primary elements that have contributed to the popularity of the academy is the relationship that it has created to provide the most effortless platform to deliver courses.
"What's remarkable is the ability to split the class into lessons and sections." Baxter discusses.
With , he was in the position of presenting his data in bite-sized chunks as well as adding questions at the conclusion of each chapter. Additionally, he's included chapters from his book to the course. "I think it is beneficial to incorporate different types of content to my lessons rather than just videos," he reveals.
He's an avid user of the software that automatically generates the certificate to students. "I am unable to do my work in my class each day, aside from responding to questions in discussion as everything is handled automatically," he says.
The procedure of buying a product was made simpler by TCommerce
The switch to TCommerce from Stripe was instrumental in enhancing the procedure of making check-ins for students from Tongue-Tied Academy. He believes having TCommerce in place has led the company to lose revenues. Since switching towards the Stripe integration, the checkout process has become much easier according to Baxter.
It's compatible with a number of payment methods, such as Apple Pay and Google Pay, Baxter says that TCommerce makes transactions effortless manner, which makes it simple and easy for all users.
"You have the option to press the button, enter your personal identification number, and enroll in the class" says Baxter. "It's an a lot simpler method of putting all your information into an ."
"I am not even thinking about the possibility because it's so straightforward," he says. " Payments can handle every detail for me, and the money is deposited into the bank accounts. ."
With plans to launch an updated version of his flagship course in the spring of this year, Baxter plans on using the feature of order bump which allows customers to buy another course at a lower cost, without impacting the buying process.
He drove impact through the support of charitable causes.
When the funds are transferred to the bank accounts of a banker he then gives 100% of the money to charity.
From assisting clean water projects to assisting clean-water projects in Africa and Asia in support of rehabilitation projects and combating human trafficking efforts The dedication of Baxter to community wellbeing is a reflection of the Academy's overall aim of social welfare. "I don't need any extra things," he says. "We have a home. We own cars and are in good ."
"If I could help the child who was unable to feed previously or has colic and is having a hard time that's a good reason to do it," he continues.
The program was introduced in various variations. his program.
To accommodate the different requirements within his audience, Baxter launched a condensed version of the course, which is geared to professional professionals, such as lactation specialists and speech therapists. This LITE Version course, priced at $495, offers an enlightening and concise description of the subject that caters to a wider range of students.
Each class has an constantly changed format, which means students are able to enroll at any time they'd prefer. "Teaching the online course has made it simple for students to make use of the course," he says.
In addition, these courses offer American Dental Association-approved continuing education credits. "We use an accredited CE provider. That means that they may use it towards renewing their certifications," Baxter explains.
The course that is the most popular, however it cost $2600. Its content, in conjunction with CE certification--helps users understand what's important to them.
He created a simple customer experience
Despite its success, Baxter says that he does not have the marketing plan.
The typical customer experience starts when the client reads the book. If they want to learn more information about this subject this book can guide the reader through Tongue-Tied Academy.
If he's giving talks at events and conferences typically participants are added to his list. Once people are added to his list of email addresses, they receive an email sequence by MailChimp informing them of his web site.
He defined success as a human being.
Baxter says success is being able to increase his understanding. "It's not just me doing this," he says.
"We have over 1,500 patients that have successfully completed our program. If every patient visits just one person a day, this is more patients than I could ever handle by myself. ."
What he considers"success" is determined by the education of the people who care for others as well as helping parents, and making sure more people receive treatment--all through the use of funds for charitable causes across the world.
If you're developing an online class, the person responsible for the course must find their own interest. "It may be anything at all," he declares. "And regardless of what you're seeking, you could create and entire courses with the information. ."
"Just Be yourself,"" Baxter encourages. "I'm not an online-course type of person. I'm a dentist. It's just something I have put out. The last time we had the honour of being in the top ten courses of ."
Before the development of Tongue-Tied Academy, he created two classes himself, which cost $99 each, which approximately 10 students took part in. "I have learned so much through this course" explained the instructor. I could get more high-quality video, and I could also design an outstanding course with The Tongue Tied Academy ."
"You may fail on several times," he adds, "but it's just a part of being a student. There's nothing to worry about. being a fool in the event that you fail to take away lessons from it. ."
While Tongue-Tied Academy continues to evolve with a constant dedication to education as well as charity, its tradition of giving back and empowerment serves as a source of encouragement for students of teaching and imaginative thinkers in general.
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