What Is a Customer Community? (+Examples) |

A one-way relationship with the customer is what they were in. The greatest brands of our present don't only talk to their customers. They engage with them, and build meaningful connections. This is how a network of customers is created.

In this post we will explore the concept of a"community" for customers using research from the field of academia to identify the features that make a community of customers unique. We'll talk about the benefits of a community-based customer support and provide the examples of community relationships.

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What is the definition of a "community?

A customer community is an area that allows for a closer interaction between a brand company and its clients. This can be used to facilitate questions and answers, as well as knowledge exchange, promotions or educational and also aid with product or service problems and customer feedback. This can be accomplished by with a variety of methods such as using email websites, websites and social media as well as a forum on the internet.

The main term in this instance is RELATED. Communities that have been successful aren't a place for companies to present advertisements. It is said that consumers prefer doing business with people that they "know or like, and feel confident in" that's exactly what customer-centric communities are best in. This gives the possibility to build trust.

Customer communities can be theoretically understood in terms of digging deeper into what's referred to as " Social Identity Theory :" when people are a part of a social group-including excellent community of customers, they experience an identity, a feeling of worth, belonging and a sense of belonging.

Below are a few amazing examples of the kind of communities-whether they are free, enterprise communities or paid brand communities-can accomplish...

• The non-profit has onboarded 9900 new members across the country.
  
• The community of faith has grown to 470 leaders in the 67 countries.
  
• An entrepreneurship org. is now open to 5,000 individuals and recovered their investment capital in the form of a mobile app designed for community members within two and a half months.
  
• The health-focused launch of 100 top-tier members included $40,000 of ARR.
  
• The community launched the 13-week course, and also earned $100k of earnings in 2 months.
  
• A personal finance group generated $130K within five days by using their latest training.
  
• A social-impact SAAS company has incorporated a community-based customer application with regular gatherings and saw a 70% rise in participation as well as engagement.
  

What exactly is a community of customers, if it isn't

The theory that underlies the concept of customer-centric communities will help us realize the reasons why they are not the email lists you own or the Facebook community. In order to reap the advantages of an organization, it should have at the very least people who feel that they belong in the community.

Here are a few items that communities in the customer's community do not include:

• An email list
  
• The number of followers you have on your accounts on social media.
  
• Members of your Facebook group
  
• How many people enjoyed your blog post because of your latest blog article
  
• The callers to the customer service number
  
• Chatbots that you've created
  

Similar to how we've discovered that the most important element of customer-centric communities is the fact that they are in a group, it's simple to recognize that the interactions you engage in aren't considered to be part of the community of consumers. Each of them is an interaction with your company and yet they're not in any manner able to convey images.

It's the closest thing to the possibility of a Facebook group. But, here we see very little relationship and loyalty to brands. It's quite difficult to utilize Facebook to create the type of dynamic relationship and participant-led engagement that can create a real community of fans for a company.

This is why you should build the community of your customers

     The benefits of having the user-generated community    

The growth is led by Access members

A completely new kind of high-performance businesses based on community participation. Indeed, the concept of community is a powerful method of doing business. McKinsey has identified as the ideal way to run a business in 2020 that is a community flywheel.

The growth rate of companies that are run by members of the customer and communities. When they're paid for the services they provide, they'll offer amazing possibilities to make recurring earnings. The community, however, places development in automatic mode.

The expression "community" has been used to describe it as "a company that is growing," due to the combination of the community-generated content produced by members, the passion of its members, as well as AI tools to aid in the management of community making it more simple than ever to establish these human connections that will boost your company's performance.

This is for why corporations such as Logo, Apple, and Nike use leverage, and is leading to huge profits. (See the examples below. )

Do not bother with funnels. There is nothing better than a community of users to grow a brand automatically.

Enhance the brand's loyalty

The study of 2022 concluded that strong communities for brands impact the loyalty of brands, because the community of brands is an integral aspect of an individual's identity. The strong link between the identity of a social group and their loyalty to a brand can be created intentionally and plays into perceived value and the level of satisfaction customers have with brands.

The process of converting customers, subscribers or even fans into members is a decision that shouldn't be done lightly. Contrary to other offers, the members are part of.

Being part of the community, rather than buying is a crucial part of establishing a flywheel for communities.

CLV to increase

Everyone knows that customers' life-time value (CLV) is driven by retention. Yet, few companies are able to meet the criteria. The study by SurveySparrow discovered that the most successful companies have a 94% retention ratio despite the fact that their retention rates were below 4 per cent for certain sectors.

While brand loyalty is important in its entirety, it leads directly into increasing your customer lifetime value. This is a no-brainer as retention as well as connections in the form of turning customers into members can boost your CLV in a way that's unlike any other thing.

It is easy to market your.

One of the things of the research on flywheels within the community discovered was that selling can be made dramatically easier when in a crowd of people.

The basic sales funnel concentrates on directing each lead that you get via sales funnels. However, you'll lose more until you get to the tiny proportion of leads most likely to purchase.

If you've got users in your community it's not necessary to take this step. A majority of your "leads" will always be satisfied, and unless they quit the community they'll be part of your network regardless of whether they're looking to buy within the next few months or not.

It creates a highly-volatile sales atmosphere in which it's not necessary to be relying on false deadlines or stress. simply keep cultivating by providing quality, then see the results be awe-inspiring each occasion you decide to market some thing. Many of our communities will inform members that they have people seeking items to buy.

Then we come back to...

Receive the most positive feedback

Customer feedback is crucial. However, HubSpot's research team found an average of 42% of businesses are unable to conduct surveys with their customers or collect the feedback of their customers!

What if there was a better way to collect feedback instead of sending surveys out and hoping for a response?

The Customer Community. In our conversation with Oiselle Volee that is the name of a clothing line for women regarding their community of customers, we discovered something unique. The Oiselle customer base gave customers an opportunity to be part of to. This also served as a vital feedback loop to develop products. Customers could get immediate reviews on your product ideas along with new products. Customers have requested products they'd never imagined.

Automate customer service to customers.

We've discussed Apple as an awesome model for customer communities below. Apple uses their customer community to provide customer support and even makes it a sport to ensure that the biggest Apple users are able to join the community for free and seek answers on a daily basis!

It's a great strategy to increase trust in the brand, and help users get a feeling of belonging to the brand. Customers feel a sense of belonging towards the brand up until it brings an experience that is a part of the customer.

Instead of dialing a 1-800 number or waiting for chatbots to send an email, individuals are able to get answers through the forums. That's powerful.

Transforms may occur

The majority of people purchase products or services because they require something. The most common reason is a modification or purchase of some sort, whether cleaning the kitchen (i.e. oven cleaner) in order to reduce 10 pounds (ie. running equipment) and designing the perfect backyard (i.e. those gardening books) and also to relax on weekends relaxing in the backyard with your family and friends (i.e. barbecues ).

It's important to note that the fact that someone can buys an outdoor tent, it does not mean they're capable to set up the camp. That's that a strong, customer-centric group is. If you're able extend beyond your transaction and aid the customers to succeed with your product or service you provide, you'll find yourself with excited clients who will recommend your business to all their acquaintances. It is important to have an audience of customers does not only revolve around making additional sales. It's to help your customers to achieve.

There's more! A vibrant customer-based community can offer valuable comments on your products and services. This is feedback you don't need to pay to get.

This is along with other motives it is clear that creating a user-generated social network is a great idea. How much time are you taking up?

     Find out how you can use it to establish a vibrant customer community right here!

Harness real engagement

If your concept of engagement with customers is your posts on social media have been liked by 15 people it's an unwise strategy. The use of community-based engagement in customer service will result in a genuine engagement with your customers and can help build relationships with your customers. Keep in mind that it was said earlier that the goal is to make a person become a member.

It's amazing to be in a position to stop the whirlwind of content driven social media while also generating real engagement that people love.

8 wonderful examples of community-based solutions that are available to customers

1. Topstitch Makers

There are some amazing examples of customer communities from the site . Find Leigh Metcalf, who built the Mighty Network (AKA a "sewcial network") because of of her fabric and sewing company: Topstitch Studio and Lounge. The Leigh Metcalf's Mighty Network, Topstitch Makers has classes as well as periodic sewalongs to assist users to create the best possible result.

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2. Duolingo

Duolingo is the app that is making learning a language enjoyable and easy as well as affordable (freemium)! Behind the scenes, Duolingo has a dedicated team of volunteers who commit themselves to responding to queries from users and enhancing the user experience.

In line with the belief that EVERYONE should have an opportunity to acquire an additional language, these enthusiastic polyglots volunteer their time to add different languages and programs onto the website!

3. Oiselle

Oiselle is a women's clothing brand designed for runners who was looking to go over and beyond selling items and to aid customers in understanding and connecting with other people all over the world. The company has developed a Mighty Network, Oiselle Volee that is based upon the enjoyment of exercising. In the beginning, it was simply a platform for runners to meet, but the epidemic has now expanded the services that was was offered by the Oiselle community. Now all of the members are capable of engaging in real-time chats as well as participate in a variety of online social gatherings.

4. Lego

Lego is a multibillion-dollar brand that is beloved by children because of its amazing abilities to build and is often referred to as mini mines which could result in injury if you step on them.

Just kidding!

Actually, Lego is loved around all over the world by children as well as adults. Builders who are enthusiastic about it discuss their ideas on the Lego user community. The builders can decide which model from their fans-built designs should get the stamp of approval and be made into authentic Lego models!

5. Peloton

Peloton became famous in the midst of the epidemic when people tried to get fit at home. Peloton has built a solid client base that is keen on fitness and health. They can share the results, share videos during the workout, and also support their fellow members in Peloton's Facebook group. Peloton Facebook group.

6. Adobe

Adobe products are dedicated to producing videos, images and music, and more. They're industry standards. If you inquire any person who has utilized one of the Adobe product, and they'll tell you that they're hard to understand.

Adobe Customer Community Adobe Customer Community provides a space where users can ask questions, receive answers, and offer suggestions to make the most out of the software they offer. Their motto "Come to ask for assistance and be encouraged" is a great description of the philosophy of the company. It helps users become familiar with the software they are using before taking them in a journey to learn their craft.

7. Apple

Apple has developed a flourishing user base, and it serves as a means of Customer Service. The company has even made the practice of making sure that users earn points as well as having the capacity to be more flexible in community management in the higher levels users rise to. Users who make it to the very top level also have access to a special group of users.

You're thinking about this But gamifying your customer experience so that customers would be willing to aid each other with help is an the best way to gain from communities that customers are part of.

8. Shopify

If you want to experience a fantastic community of customers that allows you to witness it in action search for Shopify. Since Shopify aids their clients with the creation of stores to sell their stuff and products and services and services, the Shopify community has a strong commitment to education and training, as well as answering questions and hosting live meetings.

Are you looking to establish your own community of customers?

It doesn't matter if your customer-facing community is one that is non-profit or an enterprise-level one, or an email subscriber who wants to generate additional money Create your community by using Mighty!

Mighty connects courses, content communities, commerce and courses. The space we offer is flexible and will let you build an online community which is unique to any other. Our community is a mix of discussions and chat along with livestreaming, messaging, events and classes online (if you'd like). You can choose what features you'd like to use (and turn off all the others ).

Mighty gives you a suite of member-management tools to make it easy to run the community, and our AI community-engine-Mighty Co-Host(tm)-automates things like member profiles, landing pages, course outlines, and even discussion questions. It's a lot easier to build a vibrant customer-based community in just a couple of hours of work per week.

In addition you can also get Mighty Pro it comes with G2's most highly rated community software, that is integrated with your own brand's application. It's your app that is accessible in both the App Store and the Google Play Store. In addition, when you develop using Mighty Pro, you'll work together with members of the Mighty Pro team, which comprises Account Executives as well as Community Strategists who have increased the size of seven-figure Creator brands and 8+-figure subscription firms.

Make an appointment with us today. an appointment to discuss what we could build in partnership.

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