What is a good Landing Page Conversion Rate?
Websites can be really effective marketing tools that can generate fresh leads at any time all the time, whether you're asleep in your vacation home or handling other non-sales tasks. A key factor to get top performance from your website is to design strong landing pages with high conversion rates. What constitutes a high conversion rate for a landing page? Check out this article for a brief but thorough explanation of the factors that impact how potential customers come to your website and the best way to get them to click on the next step that will lead them to becoming an actual client or lead!
Have you got an idea of what you're hoping for? Find it here:
- The conversion rate formula
- Factors affecting conversion rates
- Tools to calculate the conversion rate
- Example of the ideal conversion rates for industry
- How can you increase conversions on the landing page
- How do you create more traffic to websites
- Other metrics that are important for your site's
- Conclusion
The formula for conversion rates
Before diving into the details of what constitutes a great landing page conversion rate, it's essential to understand this simple formula that calculates this ratio.
(Number of visits / Number of conversions)*100 = Conversion rate percentage (%)
The number of visitors might be something similar to:
- How many views the page had received
- What number of impressions has specific elements on the web page has received
- How many people saw the ad paid for
The exact "conversion" may be whatever you consider relevant to your business' expansion, such as:
- The purchase of a brand new course
- Template downloads
- Forms can be filled out to get more details
- Personal coaching session
It's important to remember that conversion rates are usually discussed in percents. The goal is always to make this number the highest it can be!
In the following segments, we'll discuss how you can boost your conversion rates on landing pages.
Main factors affecting conversion rates
Understanding how to measure and impact conversion rates will help you determine what a good conversion rate is for your website. You can experiment with these elements in order to get better outcomes.
Traffic and referral sources
Web traffic is the measure of how many people actually came onto the landing page. It's crucial to examine the statistics of unique users, rather than overall traffic because you might have seen visitors visit your landing page multiple times in a given time period. By measuring just the unique people, you'll get a much more accurate calculation of the conversion rate.
Sources are where you get website traffic from. For example:
- Facebook and other social networks that direct to your website's landing page
- Organic keywords from search engine optimization (SEO) initiatives
- Other websites with your website promoted or hyperlinked to a webpage
Calls-to-action
A well-designed call-to-action (CTA) will help people move to take the desired actions once they've reached your website. CTAs are a way to get people to take action. CTA typically consists of a quick call to action to get people to move on that appears in the form of a link or button on your webpage's page of landing. Some examples of great CTA's are:
- Book a call
- Share your story
- Let us know more
- Connect to the Internet
- Discover the next step
- Register an account
Jump down below for more information about testing which CTA is most effective to your intended audience.
Website design
- Colors, fonts as well as other styling decisions
- Utilization of media such as audio, images, and video
- Copywriting that entices the people who read it.
- Speed at which pages load (make it as quick as you can! )
- Security of the website
- URL slug size and credibility (best to keep short slugs when you can)
How do you calculate your conversion rate for your website
If you want to keep your site builders and marketplaces or CRM separate from one another it will be necessary to rely on different tools and then determine the conversion rate by hand. Google Analytics is a go-to product for many marketers because it is a simple way to integrate to the majority of websites, as well as how reliable the data is.
Examples of ideal conversion rates by industry
Semrush is an example of a marketing software that is able to determine the rates of conversions for your rivals. It's good to keep tabs on how your competitors are doing and what messaging they're using because it's the most precise depiction of a high-quality website's conversion rates for your niche.
| Industry/Niche | Average Rate | Median Rate |
| Real Estate | 7.8% | 2.4% |
| Software-as-a-Service | 9.5% | 3.0% |
| Family Support | 9.0% | 3.0% |
| Home Improvement | 7.2% | 3.8% |
| Legal | 14.5% | 5.4% |
| Fitness & Nutrition | 13.2% | 5.6% |
| Finance & Insurance | 15.8% | 6.2% |
6 Ways to boost the conversion rate of your website
Testing A/B
A/B testing is a critical procedure to constantly improve the page's landing. The way to do this is selecting a small detail, for example, the colour of the CTA button, headline, or the location of the area for filling in forms and creating variations of the landing page by having this element changed. Next, you run all different versions of your landing page for about 2-4 weeks to determine which site had a higher conversion rate. After the test period, go with the highest performing option.
When doing A/B testing you must always only run one test at the time in order to have a permanent control page that doesn't get modified, and also to record your tests in the future for further learning.
Calls-to-action that are diverse
As an example, alternative options for "creating the account" include:
- Join here
- Join us today
- Click here to join
- Login
- Get started
Reducing website load speed
Google provides a free tool named PageSpeed Insights to help you measure the speed at which your pages load and identify areas for improvement.
Cart abandonment emails
Plenty of e-commerce platforms and software can help you identify when customers have put the product in their shopping cart, but have failed to complete the transaction. This is great low hanging fruit to target these clients and get customers to complete the transaction. The strategies to aid could be:
- Discounts for their purchase
- Informing them of the benefits of what you are offering
- Notifying customers that the item they have in their carts is out of stock or in the item is limited edition.
- Inputting information to reach them in the event of technical problems
In case your lead hasn't added their email to the cart yet it is possible to target them using the use of website cookies.
Exit intent pop-ups
An effective method to boost the conversion rate is to attempt to keep visitors to your website. Exit intent pop-ups are a kind of site-wide advertising that is only visible at the point that visitors are about to quit the site. In these ads, you can include limited edition offers such as discounts, tours of your product and free sample versions of your material to download. If the lead does not turn into an actual customer You can still make use of their email address in a future nurturing campaign.
Reducing the number of form fields
The inclusion of a webform in your landing pages is vital for collecting the contact details of your customers. In the wrong way, asking a contact to give too much details could discourage them from filling out the request (and consequently you'll miss any leads). Reducing the number of form fields from 11 to four can boost conversion rates by 120 percentage.
How can you increase visitors to your website
As we mentioned earlier, the traffic you receive from your site affects the rate at which you convert. If you do keep your conversion rate at the same level, increasing your website traffic will allow you to earn higher result on your preferred CTAs.
The best ways to boost your website traffic include:
- Earning organic traffic through the optimization of search engines. Writing blogs, whitepapers and glossaries will assist visitors to find your site using search engines like Google, Bing, and Safari.
- Pay-per-click ads through search engines and social media, and direct the traffic from paid advertisements to your website. You can apply conversion rate optimization for paid ads also.
- Share your content on social media in order to earn more organic traffic. Make sure to focus on the platforms that your intended audience goes for new news.
- Use QR codes at in-person events to register sign-ups or create accounts and book meetings to meet prospective leads.
Other crucial metrics to consider that you can use to determine the success of your website's landing page
| Metric | Description | Goal |
| Bounce rate | Measures how many people remain on your website after clicking into it. If they aren't staying to visit your website, it's likely the contents don't match the expectations they had from their website's referral source, or that there's a page loading issue. | Reduce this as much as possible. |
| Time on page | Measures how long people are spending on your page. If they're not spending longer, you have content that isn't appealing to them, or that load times are slow. | This should be as high as you can. |
| Referral source | It measures how many users are coming from various sources such as social media or other websites. | This can be used to figure out the channels you should invest your money in for better website traffic growth. |
| Mobile vs. desktop | It measures the percent of visitors who access your website via mobile, desktop, or tablet. You can also see which kind of device or model people are using. | Use this to optimize your site's appearance and load speed, based on the most popular types of devices. |
Conclusion
Making landing pages designed to convert well can result in a better return on investment. Knowing what your competitors are achieving for conversion rates and experimenting with your own content for on-page use will help you achieve a conversion ratio that is relevant and worthwhile for the industry you operate in. When you expand your company, make sure to review regularly your website statistics, attract new website traffic, and run A/B testing to find the most effective content for your target audience.