What is a micro-community and why do you need one?

Two firms are selling the same products, but one has a higher growth rate, and is attracting better customers, growing rapidly into new markets.

What's the main difference between these two? One has a micro-community where users gather and exchange their feedback. They basically tell the business owners the attributes and enhancements they'd like.

If you want to build good relationships with customers, convert leads faster, and deliver value to your audience, a niche community is exactly what you require. Although they may seem smaller (as the term "micro" implies), but they provide significant benefits to both businesses and customers alike.

Wondering what micro-communities are and what you can do to use these to help increase your sales? Stay with us for brief, but comprehensive overview.

What is a micro-community?

Micro-communities are extremely-focused, exclusive online groups that are hosted by businesses to assist clients or potential customers. Although micro-communities can be tiny (up to 100 participants), "micro" doesn't necessarily indicate the number of members in the community. However, "micro" refers to the niche or micro aspect of the community, not its size.

Micro-communities are a good example.

Micro-communities are available in a broad range of structures and formats. How you structure and format your micro-community will depend on the purpose of your group. Here's a little inspiration to help you...

Glossier's customer communities

Glossier also known as"the "people-powered beauty ecosystem" has perfected the art of remaining connected with customers. It does this through inviting the top customers into Slack chat groups, where they can engage and stay connected.

These groups are localized the members communicate more than 1,100 messages weekly, creating a feedback loop from Glossier's most engaged fans.

Doodle Institute's members clubhouse

Doodle The Institute sells online courses that teach people how to doodle. Participants receive a basic education through the program. Then, as a bonus the students are also granted an access pass the Doodle Clubhouse.

The Clubhouse provides students with the opportunity to have a secure space to discuss their artwork, and connect with other artists.

MyYogaPal's Community

MyYogaPal helps individuals connect with their own self and their practice of yoga. They also provide a yoga community where students are able to connect with individuals who share a passion for yoga.

One of the biggest benefits of having micro-communities are the benefits that come with them.

Micro-communities facilitate feedback

Micro-communities are generally small and informal, they are an ideal place where individuals can share their mindsets and aspirations. As a result, they're an effective method of gathering genuine feedback regarding your products and services.

An investigation by Zak has revealed that 60 percent of those who are younger than 30 prefer sharing their thoughts in secure spaces like private groups and feel less comfortable talking in open forums. This isn't just an age-related problem. If a group is comprised of members "like me" individuals tend to feel more confident speaking out.

If you build the feeling of a community that makes your customers feel heard (and involved) and feel connected, they're more likely to express their thoughts and experiences.

A tip to follow: Don't let good feedback be wasted. Do something about it. clients will feel more valued and appreciated, similar to the customer of the Stripe, the payment processor..

From anonymity to genuine connection

Often, it becomes hard to create a persona for a name when you're getting feedback from customers across the Internet. Although Google reviews and comments left on open forums act as excellent evidence of your company's social standing, they may not be as valuable as you think they might be. There are people on forums who aren't part of your ideal customer profile, the one you can learn the most from.

If you set up the micro-community of 100 most valuable customers, you can be sure that you can be sure to trust their opinions.

As you engage with them on the social scene You'll begin to get familiar with each of them. It will become clear what the goals they have, and the things they're trying to achieve. With this information you'll be able develop new features and products that help them achieve those objectives.

Build a mutually beneficial help network

As community members share similar desires and interests They can develop strong bonds. This means that they will support one another and make your work much more efficient.

If customers publish a question regarding your service or product on a micro-community, you're likely to get answers from multiple like-minded individuals who want to share their experiences, ideas, and stories.

These are rich interactions centered on your brand. A winning combination for both your company and the people who follow you.

Why start a micro-community?

As we've discussed, micro-communities make a significant contribution for any company. However, you may be unsure if a micro-community is the best option for your business. To help make your decision easier, here are the three main reasons to look into setting up the micro-community.

It's more than just an individual service provider.

If you can make your clients feel involved (through microfocus communities or any other way) it is more than a recognizable brand or star personality. Communities allow you to build genuine relationships with your customersand increase the sense of belonging as well as loyalty.

Now, you're seen as a friend or mentor rather than just another course creator. It expands your reach which makes it simpler to create and sell new products.

It's easier to serve multiple customer types.

Micro-communities are a great way of serving customers in many different industries and specific niche.

Let's take an example. For instance, suppose that you offer corporate training for corporations and offer self-guided classes that cover the same content to individual. Instead of creating a single community which doesn't meet the needs of both audiences well, you can make a distinct group for each of the segments.

You can laser focus on the needs of your clients, and tailor your content according to the needs of your customers. So, every group will receive the help that's the most beneficial for them.

It is a form of social proof.

Micro-communities provide " social proof" for your company. If someone is a member of your community you will see their post and also the admiration they feel for your brand. If they weren't aware of you in advance it will be easy for them to see that you're a leader who is trustworthy.

Positive energy is infectious. The new members are quick to pick up on the energy of the group and adopt the same positive attitude. Take note that if the product you sell has issues or your company comes under fire for ethical business practices (may that not be true) Communities can turn into a place for venting anger.

How does a micro-community develop to become something larger?

If you establish a micro-community and provide customers a safe place to connect with you as well as others, it creates loyalty.

In the realm of business the value of loyalty is higher than gold. It's one thing that can't be purchased, regardless of the amount you invest in marketing.

Customers who are loyal to you are not only more likely to purchase from you, but they're more likely to praise the quality of your products and services in conversation with others who share the same values which can increase your profits.

By fostering loyalty and improving customer experiences Micro-communities could become businesses' growth engines, leading to retention of customers, the acquisition of more customers and amazing ideas for innovative goods and services that consumers want!

Here's one example of how you can develop a micro-community to something bigger.

In the group, share your plan for creating your course. Examine your material with group members, and get their comments. Once you know what they need, you can create your final curriculum.

Your group can serve as an incubator for other products too. When you have released your course, you can invite your top students to join your micro-community. Encourage them to give you their feedback about your course. You can also get their opinions in the process of design your next project.

It is possible to start a spin-off group, in which all your students engage with one another, work on the material in class as well as answer each other's inquiries.

Start building your micro-community

Have you been convinced about the value and possibilities of micro-communities? If so, your next step is to create one. Here are our tips to help you get going:

Decide on your approach. You could either start micro-communities on your own or partner with influential people. Influencers already have an active public, but creating something of your own will make the micro-community feel more significant.

Invite members. Make sure to spread the word about your group. Invite people who can assist you in creating the positive, active environment that you want to create.

Nurture relationships in your niche community. Engage with the members. Be present and accessible. It's also a good idea to give them first peeks at new services and products. Give them a sense of exclusivity by giving them exclusive access.

Make it enjoyable Engaging, fun, understanding and focused. The group shouldn't be used to promote sales and marketing. It's about developing relationships and sharing the knowledge.

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