What is it that Nick Huber of The Sweaty Startup has ripped back the curtain to reveal what it takes to be an entrepreneur who is successful

Sep 5, 2022

Find out how author Nick Huber uses his experience building a successful small business to assist other entrepreneurs by providing content and training.

Small-business proprietor and real estate investor Nick Huber started his Real Estate Masterclass as the result of a Google Doc.

A week later, he'd written 10,000 words.

Three and a quarter months later, his course was set to go live.

"I wasn't a frenzied thinker. I wasn't spending too much time in the weeds. I got it out," Nick explains.

The course was a success. Nick earned $350K from courses sales within the initial month.

However, sales of this kind aren't all that sudden. nowhere.

Read on to learn the ways Nick gained a following by creating in public, his strategy for launching his courses as well as advice to fellow creators.

Let's discuss "unsexy small businesses"

Nick doesn't believe in keeping secrets.

The founder the creator of the sweaty Startup  The Sweaty Startup, he shares a behind-the-scenes look at how to manage an effective small-scale business via the newsletter, blog with Twitter, YouTube channel Podcasts, online classes, and the online community.

However, Nick hasn't always been a creator.

Before launching The Sweaty Startup, Nick was already a successful small-business owner. He started a student storage business along with a friend in the final year of his college. Storage Squad expanded to 25 college towns; after 10 years they sold the business to a buyer for 7 million dollars.

Along the way, Nick realized that there aren't many resources available on how to build what he describes as an "unsexy small-scale business". He decided to start filling that gap by building in public: sharing his insights from growing a successful small business while navigating the world of real estate investment.

In the year 2018, Nick was on a meeting with his young brother, who runs his own business at which point the spark of inspiration struck him. the Sweet Startup podcast .

Nick shared the knowledge that he had learned from the beginning of his own company. If Nick's brother was receiving lessons the lessons of Nick, surely other small business owners are hungry for that type of information.

"I'm really enthusiastic about small businesses. This is why I decided to create articles around the theme of "unsexy business"."

"A lot of entrepreneurship content includes startups, tech, Shark Tank, and innovative ideas and innovations," Nick explains. "And I'm to the point that the method by which a lot of people get prosperous in the small towns of our region, in our neighborhoods, is through boring old small-scale businesses."

He created The Sweaty Startup Podcast to provide "the fundamentals techniques, strategies and tactics employed to build successful businesses."

At the same time, Nick started writing articles about entrepreneurship, small businesses as well as real estate in his personal blog . A couple of years later Nick added a newsletter to send exclusive content and advertise his courses to subscribers.

Today, the podcast contains almost 300 episodes as well as more than 1.5 million downloads. In addition, the newsletter is averaging 22k subscribers.

Most of them came across Nick via Twitter which grew his followers to 245K, tweeting insight as a "self storage owner/operator through the medium of a small unsexy biz".

Turning Twitter to the"top of the funnel through transparency

When Nick produced his content, he saw that he had to create an audience with others who are entrepreneurs.

"The aspect of entrepreneurship is that it's kind of a lonely journey."

A greater amount of time spent using Twitter reinforced Nick's belief that the lack of entrepreneurs sharing truthful insights about what it requires to build a successful business.

"I consider there's an image within entrepreneurship. must be secretive," Nick says. "You aren't going to want to reveal what you do too much because people might take it away."

In the end, Nick began tweeting about his experiences with the realm of real estate and business for small businesses. He also shared "an inconvenient quantity" of information on how the business he was working with and his partners, Dan, ran their business.

Dan was naturally a little cautious at first.

"When I began writing and sharing everything about our company, Dan called me and said, 'Nick, you gotta explain this to me. What do you gain from telling others how we conduct business?'" Nick keeps in mind.

"I was thinking, 'Dan I don't get it. I've been meeting people doing massive things. They're beginning to trust me. I'm starting to build rapport with them. This will surely increase the speed at which we're trying do. I listened to him."

Nick's gamble paid off: He has more than 245K fans as well as 20 million daily impressions on Twitter. He calls the platform the "top of the funnel" for the Nick Huber brand".

With his popularity growing, increasing numbers of people contacted Nick to provide real estate investment advice -- to the tune of thirty direct messages per week. There was no doubt that many wanted to learn even more from him.

And Nick was eager to instruct them.

Iterate and ship, then create the perfect thing

Knowing that there was a crowd willing to take his advice, Nick focused on getting the course to them -and not focusing on making it flawless.

Nick has made $350K through course sales in the first month.

"It's not for everyone," Nick acknowledges. "It's for people who really want to consider purchasing a home. If you are serious about making the investment of real estate part of their journey."

Today, Nick relaunches his masterclass every two years. Nick keeps the material updated and current, making it an evergreen source for people who invest in it. "I've probably invested twice as long on it now, making improvements by adding sections, and changing areas," he says.

He can track students' progress and watch how they engage with the content, which helps him ensure they get all the information they require to be successful.

"I do not know anything I don't like in the present -- it's great," says Nick. "The price-to-value ratio is incredible The price is incredible."

(Want to follow Nick's steps? Register for your free login .)

Nick's advice to fellow creators

Nick is able to offer two tips for the entrepreneurs around him:

Build an audience

Make online in a course

You don't have to do all of them at the same time: "When it comes to creating a course regardless of whether you have an audience, it's worth it to make sure you've clarified your thoughts."

Nick says that the writing of course material helps him organize his ideas around the subject, and also help him identify gaps in his knowledge.

For a company to grow, though, creating that content won't be enough. You need an audience to communicate it to.

"If you want to make money, you'll need to have a following," Nick advises. "I believed that those who had large followings on social media or YouTube made content solely for fun -- I was unaware of how it can amplify your profession."

"I realized that how much I shared with others and the more I shared, my network exploded and I found amazing people to invest with me, partner with me or teach me and simply become my friends."

"Opportunities arise from individuals, sharing their knowledge, sharing and collaboration, and the internet is the place where this can occur."