What is the best B2B eCommerce Platform
Do you provide services to help businesses grow, hire or manage their teams? Do you offer products for companies? Do you offer items for sale wholesale?
If you're in the B2B space or want to be -- you may very well profit from a B2B eCommerce platform. It could simplify the processes of the clients you serve as well as your staff and allow you to grow faster and more efficiently.
Let's take a closer glance at the ways that an eCommerce store can help businesses in B2B as well as how to select the best store.
Why create a B2B eCommerce store?
A majority of the online retailers that you've come across are B2C (Business to Consumer) that provide your pet's food, your child's birthday present, or perhaps your preferred specialty food items. Don't fall for believing that eCommerce stores are just designed for companies that sell to consumers. They can be an incredibly effective instrument for B2B companies as well.
In a recent survey, 41 percent of shoppers from B2B said that the self-service feature could make it easier for them to making business transactions on the internet. That's a big amount! and the capability for customers to control their accounts as well as perform similar tasks is an important aspect of eCommerce functionality.
Instead of calling to ask for an estimate the Sourcing Manager might submit a request online and receive the quote promptly, regardless of moment of the day. You can also place an order or enroll to have the products you offer delivered to them every month. Also, if you supply lawn maintenance services to retail shops, a store manager could login to their account to alter the frequency of their service and also check the next day when you're due to stop by.
B2B eCommerce stores can also can be a great help in automation of processes. They are able to take the burden off customer service reps as well as sales team members with various self-service activities we just discussed. They can sync information between multiple distribution channels and ensure that everything's up-to-date and accurate. They can also eliminate all the hassle of manual sending invoices and quotations in the process of following up with any potential customer.
In the end, an online store is your brand's face and is the center of your marketing plans. You can link directly to the products and services you offer in the marketing emails you send out and your advertisements. Create valuable material that helps prospects navigate your sales funnel. And you can track the success of your efforts to steer future decisions.
Considerations for choosing B2B eCommerce platform
The platform that you select for your eCommerce is essentially the foundation of your online storefront. We'll look at some of the factors to consider when choosing one, and examine why is the top solution for B2B online stores.
Types of products that you're offering
There are a huge variety of options that are available to B2B businesses. There are several things you could sell as well as some other examples.
- Physical goods. Think equipment, printed training books, and cleaning supplies. Storage and Handling Equipment For instance, Storage and Handling Equipment provides eco-friendly shopping carts for retail and grocery stores.
- Digital goods. Products like online course including eBooks and eBooks available for download, as well as software licenses. TipoType For instance, provides font licenses for businesses as well as freelancers.
- Services. Offerings such as graphic design, accounting, as well as legal assistance. Your Benefit Store is a provider of services, selling healthcare coverage for companies to include as part of their employees' packages.
- Wholesale products. Offering large quantities of goods to retailers, essentially acting as their supplier. Porta Pro Chem, for example, sells portable restroom products for customers across the nation.
- Memberships. Access to a variety of benefits and sources including a video library, or an online forum. For instance, the Interactive Advertising Bureau, for example, offers a membership program with resources such as courses, invites to events and more, geared towards marketing and media firms.
- Subscriptions. Recurring products or services, such as a year-long license, weekly cleaning service as well as a monthly supply of coffee beans for the room to break. Design Modo sells subscriptions to design tools, however subscriptions could also comprise physical items as well as perhaps newsletters.
As you can see these all vary widely between them, however, there can also be the possibility of overlap. It is possible to sell wholesale and retail products. You can sell both physical and digital publications side by side. Perhaps you have a subscription that includes an office clean-up every week, and a box of cleaning equipment.
This is because you may do business using a range of different ways -- ensure that your chosen platform is compatible with each of them.
offers selling capabilities for each of the items and services listed above, and more! Indeed, each websites mentioned use . Offer one kind of item or several products side-by-side. Let anyone purchase or restrict capabilities to specific wholesale or retail customers.
No matter what you want to sell, makes it possible.
Design adaptability
As your goods or services are distinct and unique, so is your branding as well. Of course, you want your website to reflect the character and traits of your brand.
A good B2B eCommerce platform will allow customers total and complete flexibility to create and design anything you can imagine and without the need to edit code or hire an expert developer, if you don't want to.
Since is an extension of WordPress, you can harness the capabilities that comes with Block Editor. Block Editor to build all of your posts and pages. The Block Editor enables you to drag and drop various elementssuch as headings, paragraphs pictures, videos and columns to design your own custom layout. It is then possible to toggle the options to alter color, font style, and other aspects of the design to make the page individual to your.

Ownership of content
If you are a business online, having control of your content is absolutely critical. Your website is a source of income that you cannot risk the possibility of it disappearing. There are many exclusive eCommerce platforms can take your site down without notice if they determine that you've broken their terms and regulations. That means loss of revenue along with time and work!
However, WordPress and are software, instruments to assist you in achieving your goals. Your website can be hosted anywhere you'd prefer it to be, and you have full control and ownership over the site. You'll never have to worry about removing your website. It's because it'syours. yours.
Integration of payment gateways
Payment gateways allow you to receive money from clients as well as clients in a secure manner, and after which you can transfer the money to your bank account. There are pros and cons to every tool and a specific functions you'll need to have to run your company. As an example, you might have to take recurring payments, accept multiple currencies, integrate with express pay tools such as Apple Pay, or offer the option of financing.
It is important to ensure that the eCommerce platform you pick works with the platform you'd like to utilize, especially when your business is already using some sort of payment processing or billing.
It is compatible with a variety of payment gateways. These include:

Shipping
If you sell physical products and shipping will be to be an important aspect when choosing an eCommerce platform. Shipping can be complicated, so you need a tool that lets you create fees in the manner you prefer, and integrates with any shipping carriers you deal with. This is particularly true when you deliver large volumes of goods at one time, or have special requirements like refrigeration.

User experience
Experience for users is essential in any organization, due to various reasons. First, if a potential client or customer visits your website but it's not easy to navigate, they'll likely give up and shop in a rival shop instead. Second, search engines consider user experience when determining rankings.
Your task, right now is to locate an application that can make creating an exceptional user experience. Here are some factors to think about:
- Content management. Choose an online platform for eCommerce that can help to organize your menus, categorize posts and products and include features such as breadcrumbs that aid in navigation. Because WordPress was created for blogging at the very beginning the tools for content are unrivaled.
- Mobile-friendly design. Your site should look great across devices of every size including tablets, desktops as well as phones on mobiles. WordPress and are designed to be responsive, by default. there are a lot of fantastic themes that are mobile-friendly to choose from.
Marketing and Customer Service
Marketing is a must, as it helps you reach new prospects and encourage more sales from current customers. Good customer service helps you maintain customers' loyalty and help them to tell their friends about your company. They're both key to an effective B2B eCommerce store.
The platform that you work with must make your marketing and customer service strategies possible, whether that is integrating easily with tools you already use or making it easier to include tracking codes.
Here are some marketing and customer-service capabilities that come in :
- Integrating with CRMs. Connect to the CRM of your preference with an extension for Jetpack CRM, HubSpot, Salesforce, and many more.
- Integration to support forums and ticketing systems. Integrate live chat into your website, set up a support forum and integrate it with tools like Freshdesk and HelpScout
- Content creation capabilities. Create regularly beautiful, efficient blogs or landing pages others to help with your overall marketing strategies and help educate prospective customers.
- Integration with a wide variety of tools for marketing. Monitor traffic with Google Analytics, connect to platforms for social media such as Facebook and TikTok, create Google ads right from your dashboard, email messages, track abandoned carts, and more.
- The simplicity for your team members. You can give each member of the group a personal account, with access to the account based on the role they play. Accounts that are approved can answer customer support inquiries, look up and process orders, administer refunds, write blog posts, and more.

Extra functionality
The functionality you need on the B2B eCommerce site are particular to your organization. Consider any specific requirements that you are required to meet. These are some of the examples:
Scalability
It is important to choose a B2B eCommerce platform you pick will never hold you back. Beware of platforms with fees based on sales, number of customersor site visits. Your platform should also be able to load fast, regardless of whether there are 100,000 visitors on the same time, or 100,000.
You can expand your business to whatever size you want. It's not limited to the number of products or variants you could have (in actual fact, this test site had 1 million!). It's built to handle large quantities of orders as well as traffic increases. The platform is completely free however, you might want to purchase extensions as the price isn't determined by factors such as the number of sales or clients.
The most appealing part? It is possible to choose the hosting service you'd prefer. This means that even though you may have a shared hosting plan right in the moment, you could change to a VPS or dedicated server when the traffic grows without affecting your online store.
Management and ease of use
In the business world the concept of time is highly valued. It's not a good idea to be wasting time on a platform which is difficult to navigate and difficult for employees who are new to learn, and that requires a developer to make every single modification.
Although you could engage a professional to run your site if you'd like however, you do not have to do so in order to get the most out of your store. We've mentioned before that the Block Editor enables you to arrange, change, or delete elements by simply dragging and dropping. Want to revise your products? It's easy to do this simply by clicking on buttons and changing fields. No code necessary!
Store managers can access all of their inventory information, from site analytics to order information all in one spot. And if you use products like Jetpack CRM, Shipping and Payments, you can handle label printing, payments invoices, refunds, quotes and more directly through your dashboard, too.
If you're looking to hire a professional to develop, maintain, or customize your store look through our directory of WooExperts. They're highly-rated, vetted agencies waiting to help!
Build and grow your eCommerce B2B store using
If you're an established B2B company or new to the market, this platform provides all the features and flexibility needed to grow. Additionally, it will enhance the experience of customers and can make your team more efficient.
Ready to grow? Start with the best B2B eCommerce platform now.