What is the best way to create an interactive blog?
It's not just good news for video and tech enthusiasts. This is good news for businesses, too. It's not just entertaining to watch. It's also proved to be 32 percent more interesting and three times more enjoyable than traditional videos.
"The Studio is a big leap in the right direction. It's super user-friendly." Ian Dewhirst, Producer, Colada Creative
What exactly is an interactive video?
We'll start by defining the fundamentals to understand how can be"interactive" video? The traditional passive video allows viewers to pausing and stopping and playing the video. However, interactive videos encourage interactions during the experience of watching. This can take shape as stories that develop into branches (like those video games that you were raised with) as well as products that can be purchased, informational hotspots, and a lot more.
for a long period, interactive video was the only option available to people who could spend hours and a lot of investment in development to make it happen. It is now possible to convert any video to an experience that is immersive. The best aspect? Our staff takes care of the technology and provides 24/7 assistance - for you to take your videos up to the next step.
How to make an interactive video with only five steps
If you're interested in diving into the sea independently, take an interest in the steps listed below.
Step 1: Determine the type of video experience you want to create
There are tons of diverse software applications that can be used to make video content interactive, but here are are the most popular
Videos designed for eCommerce Interactive videos make it simple to transform any video into an online shopping experience. It's possible to incorporate clickable elements in the video that lead viewers directly to product pages -- and even add items to their shopping carts while watching.
Storyline video that has branches: This endearingly popular video format lets viewers to select from predetermined paths based on their taste and requirements, and guides viewers on a personalized watching experience, which is tailored to their needs.
videos for training as well as electronic learning because interactive video lets users easily add checkpoints as well as layered elements within the video, it's beloved by educators and HR professionals alike. It is possible to embed checkspoints into your video to assist in ensuring that the viewers are fully engaged and remembering the content as well as include other content that viewers can watch in their own time.
2. Decide on the interactive elements you'd like to add
After you've chosen your viewer experience, we offer an array of choices that you can use to make your video completely interactive. There are several options that can be used to create your experience interactive:
Hotspots:A hotspot can be described as a button or element that can be clicked upon in the video . It could lead you to different activities (think adding items to your cart as well as learning more, etc.) after being selected by the viewers.
Time triggers:A time trigger lets the creator start an element within the video starting from a certain position without any viewer interaction, such as jumping to different points within the video, opening overlays , and many more.
Overlays Overlays are exactly what they say. The element could be projected above your video , providing insights, images, calls-to-action, other videos along with a lot more.
branchingBranching lets viewers "choose their preferred experience" as they watch critical frames of the film by skipping portions that loop and creating an interactive experience.
Announcing interactive videos
from shoppable video to immersive team training -Interactive video allows your viewers to control their experience of watching by increasing the engagement of your customers, their sales and the understanding of your viewers. Learn more
Step 3: Make or download the video's content
One thing worth mentioning is that it's a great thing. You don't need to make content specifically to be interactive to work in the same manner. It is possible to revive materials or reuse them by adding interactive elements in any form of video. If you're making new content, there are some things you should think about.
Storyboard, also known as a storyboard StoryboardEspecially when you're planning to create an interactive feature (like the branching storyline) We suggest spending time at the stage prior to filming to decide on the number of stories you're planning to tell.
In your planning, keep in mind that having too many choices could cause too much benefit. "The easiest, most clean process is the one that will gain the most attention," says Jack. "Opt for two options between every branch." Simple and simple can assist viewers navigate your material and help make the production process much easier.
Make your videos longer than usual in any video that has overlays or hotspots, it's recommended to hold your shots a bit longer in comparison to the standard. This allows viewers to see every message that appears on the screen, or perform the actions you'd like them to perform.
Think about framing in accordance with the form of your hotspots and overlays. You may want to think about what position the subject of your video is in the frame. If a large overlay will be able to unfold towards the left side of the screen, frame your subject to the right , making the post-production process effortless. "This will help you ensure that the overlays don't clash against the subject or objects that are in your frame" Says Jack.
"The benefit of using interactive media is the wide range of possibilities you have like shoppable video as well as overlays and analytics." Jack Brodie, Managing Director at Colada Creative
Step 4: Select your distribution strategy
Congrats, you have an interactivity-based video! What is the best place for it to be live? Videos that are interactive must be uploaded to a web site or page in order to operate at their full potential. It means you'll have to leverage marketing channels like email and social media to take customers to enjoy an engaging experience.
It is suggested to create GIFs or short looping video assets that showcase the interactivity features of your video. "Show viewers that your video includes an interactive component at the start of the film," notes Jack. "Not many people even know that they can interact with a video. That's why we want to share with people, even on promotional photos."
5. Review your accomplishments
The concept for your video is in place, and you've then you added the interactive elements of your choice, and unleashed it upon the world. But... how do you describe the method that people are engaging with the video? Analytics and reporting surpass the usual statistics for videos to provide highly detailed information. You can see how and when viewers clicked on various overlays and hotspots check your statistics to shop and much many more. More insight = more learning as well as better videos for your audience and you.
Start with interactive videos
Article was first seen on here