What is the best way to create an interactive video using Blog
It's not only good news for video and tech lovers. This is good news for your business. This isn't just fun to view. It's also proven to be 32% more memorable and three times more enjoyable compared to traditional videos.
"The New Studio is a major leaps forward. It's extremely easy to use." Ian Dewhirst, Producer, Colada Creative
What is an interactive video?
We'll start by defining the fundamentals. What is an interactive video? A traditional passive video permits viewers to pause and stop and play the contents. But interactive video encourages interactions with viewers throughout watching. It can be in the form of an ongoing series of stories which are branching (like the games on video that you grew up with) and also shoppable overlays that include items, information hotspots and many more.
For a long time, for a long time, it was the sole choice for people who would invest the effort and development funds to make it. But makes it possible to turn each video that you view into an interactive experience. The most appealing feature? Our team takes care of technical problems to make sure that the technology is in safe hands and provides 24/7 assistance which makes it simple to move your videos to the highest level.
How can you create an interactive video using only five simple steps?
If you're trying to get in on your own follow the steps below.
Step 1: Pick the type of video you'd like to make.
There are a myriad of software applications that can be used to make interactive videos however, here are the most popular ones which are most well-known.
eCommerce videos Interactive videos make it easy for you to turn any video into a shopping experience. Add clickable components inside your videos to direct viewers straight to product pages -you can even put items in the cart when viewing.
Stories that are branched A quaint and common video format that lets viewers choose from predefined paths according to their personal preferences and needs, and guides them through a customized video experience, which is tailored to their needs and preferences.
training and eLearning videos Since interactive video can be used to add checkpoints and layered elements to every video, it's appreciated by HR and teacher experts as well. It's possible to include checkpoints within your video to assist in to ensure that your viewers are engaged and retaining the information in addition to adding additional content that viewers can watch at their own pace.
2. Pick the interactive components that you'll be required to add
When you've settled on the viewer experience you want to create, we offer complete features that you can use to make your video full of interactive elements. These are the features you could use to create an interactive user experience for viewers
Hotspots:A hotspot could be defined as a part which is able to be clicked on or touched in the video . It will take you to further activities (think adding-to-cart, learning more, etc.) following the selection of users.
Time triggers:A Time trigger allows for the creator to access any element of the video from a particular area without an intervention from the viewer, such as jumping to various points in the video, opening overlays , and several more.
overlays An overlay does precisely what it sounds like. It can be displayed over the video, to provide more information and images, as well as calls-to-action different videos as well as a lot more.
branchingBranching lets the viewer "choose their own experiences" during the viewing experience the video, by jumping between crucial frames in the movie, skipping portions that loop, and creating a gamified experience.
Announcing interactive videos
from store-able video to team building exercises that are immersive- interactive video lets your audience be in control of their experience while it increases sales, engagement and provides insight into user behavior. Learn more
Step 3: Make or find the video's content
The first thing to mention is the good thing. There is no need to design videos specifically intended to be interactive in order for it to work similarly. You are able to revitalize or reuse material by dropping interactive elements into any type of video. If you're creating fresh content, you should know few things you need to consider.
Storyboard, narrative boardEspecially when planning to create an elaborate multimedia film (like an evolving storyline) It is recommended to dedicate an initial stage of pre-production to understand exactly how many stories to tell.
When planning your event take note that too many choices could be excessively advantageous. "The most simple, clearest user experience will get the highest participation," adds Jack. "Opt for two options at the center of each section." Keeping it simple can help users navigate through your content and simplify your day-to-day production significantly easier.
Be sure to keep your videos longer than usual when you have a video with hotspots or overlays. It's recommended to delay your video a bit more than you might usually. This will allow viewers to be able to read the text in the video, or perform an decision they'd prefer to take.
Consider the frame according to the shape of your overlays or hotspots You may want to think about the location where the object of your movie is in the frame. If an overlay is going to be unfolding onto the left-hand part of the screen frame your subject further towards the right, which will make your post production simple. "This helps to ensure that your images don't conflict against the subject or objects that are in the scene" Jack says. Jack.
"The appeal of interactivity is the wide range of possibilities that you can achieve, from shoppable videos, overlays, and analytics." Jack Brodie, Managing Director at Colada Creative
Step 4: Choose the distribution strategy that you would like to use
Congratulations, you've got an engaging video! Where do you want it displayed? Interactive videos must be hosted in a website or on a page to work in their full potential. That means you'll have to utilize marketing channels such as emails and social media channels to bring people to the full interactive experience.
It is recommended to create GIFs or shorter, looping video assets to show off the interactive capabilities of your video. "Show to viewers that your film has an interactive element from the very start," notes Jack. "Not everybody is aware of the ability to interact with the screen of an online video. This is the reason we love to share this information on promotional photos."
Step 5: Re-evaluate your performance
The concept for your video is a concept you've crafted, incorporated your favorite interactive elements and then unleashed it to the world. However... how do you measure how people are actually engaged with the video? Analytics and reporting capabilities of'go above and over traditional metrics for video to offer extremely specific details. It is possible to track the location and when viewers click on various hotspots and overlays, check the performance of your online purchases and more. Better insights translate to better understanding and more engaging video for the viewers and you.
Begin by watching interactive videos
This post was posted on here