What is the best way to plan the Digital Marketing Strategy
If you're managing a enterprise in today's world you must have a digital marketing strategy. No matter whether you're a fan or not, we live in a digital age that is where the majority of customers will look at the number of likes on your Facebook page prior to they read through the testimonials on your website.
We are constantly checking our email, scrolling through our newsfeeds, and tweeting about brands of all sizes and types. Email and social media campaigns have become a thing that can be tacked on later - they must remain at the top of your strategy for marketing.
Today I'm bringing you five steps you can take to start your digital strategy and build up your online presence.
Step 1: Choose the outlets you want to use.
In terms of choosing your platforms for social networking The sky really is the limit. The most popular platforms include Facebook, Twitter, Instagram, Google+, Pinterest, and YouTube. The advice is to start with either one or two of them that fit your needs and then see the response of your customers to the efforts you make. If you run an online blog that posts Paleo-friendly recipes weekly You could try both Instagram as well as Pinterest however, you will find that your Pinterest posts generate more likes and repins. Explore a range of platforms before narrowing it down to a couple or three that are most suitable for the needs of your readers, and are easy for you to manage consistently.
Step 2: Establish your digital uniform
This might seem like something that is easy, but it continues to amaze me at how many individuals lack consistent branding across all their digital platforms. The first thing to do is to make sure that all your usernames are the same across all your social platforms. This means that the Twitter handle you use is @TheDailyPaleo then your Instagram handle, your Pinterest username as well as all the other usernames should all be TheDailyPaleo. This will make it 1000 times more easy for your followers to find you on the internet, and it aids search engines to determine the social profiles that belong to your brand.
Similar to this, your logos, cover photos, and theme colors should all match your overarching brand as well. When someone visits your Twitter account, they should know within the first 10 seconds that they have reached the right place.
Step 3: Build the posting calendar
Choose a plan that's realistic. If you say that you'll send out 6 emails a week is fine, but if you send out 6 in the beginning week, one the second week, 3 in the third week, and 0 the fourth week, etc... your readers aren't going to know when to expect the content you've put out, which can leave people feeling more than just a little uneasy.
Start slow to get into the rhythm of things, get help from the form of a copywriter or content manager if you require it, and use automatic schedulers and editorial calendars in order to maintain your focus.
Step 4. Create interactive and sharing content
Sure, social networks are an outlet that allows you to post the content of your blog and announcements. To truly engage your fans they'll need to branch out and show your followers that you're an industry thought leader. Make your content more interesting and throw in some fresh business reads, and asking questions to your followers to foster discussion, or just post a funny cat video to give your fans a mid-week smile.
The goal is to make a place for conversation. If your customers are more engaged in your content and interact with others as well, the more likely they will be to return for further posts. Turn your Facebook page into a digital home that all your followers can frequent on a daily basis.
Step 5: Keep track of your results
There's no one-size-fits-all way to market your business through social media. This is a method that has to be re-examined and tweaked frequently. Check your statistics often to see who your biggest followers are, what times they're the most responsive to your messages as well as what topics they're most interested in and discussing the most. It might surprise you, but you must give the people the content they desire! Make use of this knowledge to alter your schedules for posting and content going forward.
This should be plenty to help you get your digital plan up and going. But the most important suggestion I can offer you is to enjoy enjoyable. If you're having enjoyable with your digital strategy and your customers are too, they will also. Digital media can be a great place where people can take a break from their endless to-do list and get away from the noise and hustle of day-to-day life. If you keep that in mind and use your online spaces as a way to establish communities, not to sell products The likes and followers will naturally come to you.