What is the difference between CRO and SaaS? (Interview With Growth expert Frederic Linfjard) -
Is conversion rate optimization for SaaS and software different than conventional A/B testing in Ecommerce?
Is it all about getting customers to click on"buy" or click the "buy" button (like it is in Ecommerce)? What is the more important part of it?
I sat down with growth expert (and currently director at Growth at Planday) Frederic Linfjard -- and I wanted to know what he thinks regarding these concerns.
As you'll hear, CRO in SaaS extends far beyond "red button and. blue button."
Here are some of the quotations from our conversion
"Conversion rate optimization doesn't mean the red button or the blue button. It's all about increasing the life-time value of the client."
"Traffic Traffic, the traffic" are what software companies focus on. They stop their testing following the purchase or sign-up for a trial. They don't even know how many times they've churned over the course of a month, or actually staying?
"You could boost revenue by the same amount using the same amount of traffic simply by working on retaining people more. There are many who miss this chance in companies that make software. ."
This is the complete recording:
