What is the reason to think about the name of your course -

What you call your course is important. In the end, not only does your course's name reflect your subject issue, but just like any other book, titles entice users to read more.

You're aware that online audiences have short attention spans. They frequently make quick decisions based on a quick first impression. The majority of people only remain on a web page for 15 seconds at most If the description of your site doesn't get their attention, they may click elsewhere for content which is more worthy of the time.

To help you be more thoughtful about the best way is the best name for your class we've gathered six reasons why we believe it's essential to have this conversation about your course name.

Your course appears more professional when it is branded

If you've named courses before, bring the title to you: how does your title reflect your company's image? Does the phrasing, wording images, banners, and text convey to the student what you stand for? All of us should be thinking about how their course reflects on their company's brand. By using language you would employ to define your brand's aesthetic, you're making sure that your course will be a reflection of the services you offer as a whole.

A good course name allows for specific design elements

The more specific and focused your course name is your course's name, the better you will be able to make use of it as a basis. In this case, instead of giving an "introduction to photography" course, the students might say they're took part in the "photography course" or "photography academy." The kind of name unlocks a lot of possibilities.

When you run a bootcamp for example, you can use lesson components as "stations" where learners take a break and work on a particular technique. The students can also run "drills" (quizzes) in order to test their knowledge. By focusing on a specific, tailored title, it unlocks more opportunities for innovative, unifying and precise course design.

SEO best practices can attract greater numbers of users

You can also run potential names by using Google Trends. This free service will help you determine search volume patterns and also related queries and topics. As an example, if you search "how to vlog" within Google Trends, you'll see that the most relevant topics are "YouTube" as well as "TikTok." Therefore it's possible that if you designed a class especially for "how to do vlogging on TikTok," you may hit a niche market where there are more people curious about your program!

You stand out from your competitors

This is one of the primary reasons why it's important to consider the title of your course. Prospective students must see clearly in your title what you offer differs in comparison to your competition.

Let's think back to the photobootcamp model. If your school is a complete embrace of this idea of a "bootcamp" in time, it could be known among competitors as an intensive training course in the field. Other interested folks will start to notice that your design is different than any standard course and they will be drawn to the course because of its perceived benefit over the competition. All of this begins with a name!

The name of a course must "mean" something

The biggest mistake when naming courses is falling into the trap of appearing too clever or cute. Acronyms, puns, and other turns of phrases are fun and exciting to brainstorm but, at the final analysis, they are often empty cliches that aren't very meaningful. Relying too much on a pun can even mislead potential learners or make them turn off. The quality of your writing should be superior to the cleverness each time.

It defines expectations for students.

Similar to specificity for SEO goals, having a specificity to your name needs to also reflect problems your course designed to resolve. One way to think about this is to consider the question "What do I get from my class?" Most often, it's about learning outcomes. These are the goals you wish students to gain of the class.

We can think of the example of vlogging. "How to Vlog" doesn't quite mean anything. "How to vlog on TikTok" is better however, what exactly are students getting from it? "From Beginning to Pro How to Vlog on TikTok" explains a bit more of the benefits of your class.

The products that people buy are a transformative experience. The perfect course name must establish the expectations of how much work is ahead of them while also hinting on the potential benefits. How will your course make their lives better?