What should I do to set up GA4 to work with WordPress (Free and paid) Strategies

Oct 1, 2023

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If you've ever wondered how to install GA4 to WordPress to your business's webpage, you're at the correct place. In this thorough guide, Growth manager Curt Noble will show you how you can do it fast effortlessly and at no cost.

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This isn't the typical GA4 tutorial or typical blog. We don't have to spend long to go over what GA4 is, and the reasons why isn't the most effective option.

I'm just interested in knowing what steps to follow to setup GA4 as well as give all the information will be needed to allow the process to run in the shortest time.

There's been plenty written about the transition from Universal Analytics (UA) to GA4. In this post, I'll instruct you on how to carry through the easy installation of GA4 for your business website.

If you're only starting to learn about WordPress and would like to track how many people visit your site, as well as other metrics of performance, bookmark this blog post.

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Every site is different and distinctive. Each site is also different and is characterized by its unique GA4 needs to keep track of

The needs of every website are distinct in terms of tracking data. It's not enough to address every single GA4 issues that relate to tracking. Thus, I'll focus on basics in the manner I can.

If you're trying to figure out the amount of tacos that people enjoyed prior to signing up for membership in the Taco Tuesday Premium Recipe Membership... you're not in the right place.

It's not likely to discuss the monitoring method here.

Keep reading, as you'll have to get started this article regardless. The first step is to create a GA4 account through Google before setting up the data streaming.

It's a great time Doesn't it?

The most effective member plugin for GA4 Reporting

Woman doing GA4 reporting

The methods that are discussed in this post can be used on any WordPress website. It's true. Certain WordPress themes and plugins, are more effective when you utilize GA4. This is especially true when it comes to websites that form part of the GA4 membership.

GA4 integration's biggest benefit GA4 integration GA4 is the flexibility it offers and hooks available as well as API access. GA4 is the most simple integration plugin that supports members.

The majority of the popular Google Analytics plugins have integrated with . This article will explain the methods these integrations may help you make life easier.

This is why I'll explain it. If you're not using the features of GA4 on your site, GA4 may require the help of an Google Analytics specialist to completely integrate GA4 to the WordPress Membership website.

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Now!

Make money by selling your contents.

How can you set up Google Analytics GA4 on Your WordPress Membership Website

Follow these steps for how to set up GA4 on WordPress

This article presents four methods for how you can create GA4 to your website on WordPressfor your website that allows members to join or use for online business. The methods vary from easyto no cost and include the straightforwardmethod that requires a minimal fee.

I'm certain that the methods that I have mentioned could be a solution to resolve your issue. Every one of them is the specific beginning place. It is important to begin by completing the first step prior to proceeding onto the following step.

Set up Google Analytics account Google Analytics account

If you're currently not with one of Google's Google services (like Gmail or Google Drive) or want to sign up for an account with Google Analytics it is essential to sign up for an account with your existing account you'd like to utilize. Google account.

If you're looking to set up an account at Google Analytics, it's possible to creating one through Google Analytics. Google Analytics webpage.

Design a brand new GA4 home

After signing up for the Google Analytics account and logging into your account, you'll have make sure to create your GA4 property.

One example is that a Google Analytics account can be utilized to track and analyze the performance of various sites. It is also possible to establish different properties on Google Analytics to keep the information distinct.

In the event that you're already registered with Google Analytics Click on the Admin menu that is located in the lower left corner. Once you've done that, click the icon include this property..

Create Property in Google Analytics.

Once you've landed on the Create Property screen, you'll only need to fill in a few essential information regarding your site. In the Business Objectives choices, you have the option of choosing several options.

The settings decide on the report that is displayed straight out of the box GA4. GA4. There is no need to worry about GA4. There is no need to worry about the GA4 report. There is nothing to worry about. It is possible to alter the data of GA4 reports. GA4 reports are able to be altered by using the interface in the future.

Add property details in Google Analytics.

If you're in the position to access Data Collection, you can utilize your Data Collection options, choose the Webfrom the available options. Then, you can set up your GA4 Data Stream.

The DataStream is the one in which GA4 evaluates all activities that happens on your website.

The URL should be added to your site and also give your data stream an alias. It is recommended to include "GA4" as the name of the stream. This can help identify if that it's GA4. GA4 Data stream data will be discussed later in this piece.

Setting up GA4 Events to be Collecting via WordPress

GA4 is a collection of what's called "the standard events. It's your responsibility to determine what's important to you.

I would suggest choosing the increased measure choice. In this way, GA4 is able to instruct GA4 to record a couple of the events which are common like scroll depth, search results and outbound clicks as well as a host of other events.

Clicking on the gear icon on the left side, you'll have the choice of choosing what shows you'd like to see. It's best to remember all of them in the list.

There's a chance that you'll notice a big omission There's no purchase programme in the calendar! Weird, right?

More details on that are likely to be revealed in the near future.

Set up data stream in Google Analytics.

Step One is complete!

It wasn't too difficult did it?

You now have an fully functional GA4 property on your site with a data stream. It's just waiting to sit and watch for the stream of data to flow (kind as my kid at the table waiting to have someone pour his beverage of the Cap'n Crunch).

Let's look at four ways to put cereal in an empty bowl. Errr... It's hard to determine the GA4 instances in the data stream.

Include GA4 on Any WordPress website

You have your GA4 data stream is installed and configured for online-based events. Next stage is to incorporate some code into WordPress to send the details to the data stream.

In the past I've stated that there exist a myriad of ways to do this. It is your responsibility to determine which one is the most effective choice for you based on the specific circumstances.

There are some things you should be aware of when looking for the best way to integrate GA4 in your WordPress website:

  • Do you feel at ease with the GA4 Report user interface?
  • Do you have the option of offering classes, subscriptions, downloads through your website?
  • Are you aware of Google Tag Manager?
  • Are you also in charge of people who use social media, or the marketing site you'd want to track?
  • Have you got affiliate links you would want to make available?

There's probably more to be taking into consideration. This is, however, the perfect place to start. In each of the options listed below, I'll provide examples of when each method is suitable.

Let's get moving!

Method 1. Method 1. Method One: connect GA4 to WordPress completely gratiswith Google Site Kit plugin

The solution is absolutely free. But it may not be the best choice for your WordPress website. This is a great solution for WordPress websites that do not sell items.

This is due to the issue the Google Site Kit has a significant limitation in relation to tracking e-commerce that signifies that it's not equipped with the capabilities.

Its primary function is to configure Google tools and services.

Do you believe you'll need to track user-generated affiliate links or social networking sites like Facebook and Twitter (X) within the not too distant time? Maybe in the not too distant future? What are the costs of this alternative.

If you decide to increase your capacity, you may trigger users to be confronted by a plethora of. So, here are the steps to take.

Set up Google Site Kit to configure the Google Site Kit plugin

Install Google Site Kit plugin.

From the To to open the Add Plugins Page To access the Add Plugins page, simply browse for Site Kit on Google. Then, install and install the plugin.

Add plugins in WordPress.

Once the plugin is installed, you are able to begin the process of creating. First, you must login using the same account you registered to create GA4 property. GA4 property. Google account that was used to register the GA4 property before.

Begin to join GA4 data stream with WordPress. GA4 data stream is connected to WordPress via Google Site Kit

I've already mentioned the possibility to utilize Site Kit to link with some of the Google tools and applications. It's not an unavoidable requirement.

In the meantime for the results, we could begin sign-up to Google Analytics by selecting it in the menu prior to completing the setup.

Google Site Kit installation screen.

Then, select your account, property and your data stream. You must then choose GA4 as a choice to select a data stream from that GA4 data stream that you've constructed.

You may also permit Google Site Kit to create GA4 Data stream for you. GA4 Data stream is made for you in the event that there's no existing one. But, the possibilities aren't indefinite. So, I'd suggest being certain that the data you are putting into is unique.

It is crucial to turn on the option to incorporate Google Analytics four code on your site. This is how GA4 is able to record information in your analytics for your WordPress website.

Google Site Kit connect service.

It's actually that easy. it. It's Google Analytics 4 is installed on your WordPress site.

Beware of a delay in the gathering of information. Therefore, you might not be able to access the GA4 report during the time.

Verify that the data is coming from GA4 is moving

Make sure that the information you're using has been transferring to GA4's Real Time report in GA4.

Log back into your account that you set up with Google Analytics account, and choose Reportson from the menu to your left. After that select Real Time, then click to open Real Time..

If you aren't seeing any of this, it's likely there's no users currently using your website. That's okay. You can visit your site with the tabs is open within the browser.

Within minutes of the very near future, you'll be able to see the sessions of your customers appear in the horizon of a report.

Method # 2 Method 3: Adding GA4 to WordPress Membership website through Google Tag Manager for free (kind of)

This technique of how to incorporate GA4 in WordPress uses the free Google Tag Manager (GTM) solution.

Even though GTM is completely free however it could require assistance from an knowledgeable expert in the area of analytics for complete setup. It is an excellent alternative for those who have previous knowledge of GTM.

GTM allows you to create events on your own. Once you've installed GA4 you'll have to establish a range of events in Tag Manager. So, buckle your seat belts.

In order to implement the option of tracking online sales using GTM on your WordPress site, that users will utilize. There's a good chance that you'll require an additional piece of code. Particularly, you'll need software that allows you to transmit information from your transactions to Google Analytics' data layer. Google Analytics data layer.

Learning the layers of Data Layer

Data layer is the main idea of GTM along with Google Analytics (GA4). It's the link between your website and GTM.

In addition, you can give custom-designed content for GA4, Google Ads, and other service providers that are third-party.

The principal function the data layer serves is to differentiate the information from that of the present layer (your data). Therefore, rather than providing your data via embedding it directly into tags or even into scripts for your website or scripts, you can move the data into the data layer.

Next, GTM is able to analyze the data and then make use of it to create tags, triggers and variables.

Data Layers Can simplify your life

  • Flexibility It is possible to use  Flexibility for giving users the ability to alter and delete information with absolutely no alteration to the code of the site. This is especially beneficial for those who aren't in the location to gain access to the code that runs the website.
  • Consistency In the event that you collect your information within one spot, this assures that your data is able to be accessible across multiple devices and platforms.
  • improved tracking Data layer enables the most sophisticated tracking strategies which collect information from dynamic sites and applications that use a single webpage.
  • Security By controlling the details that are entered into the data layer along with the method it's used. You'll also ensure that your personal information won't be passed to software from third parties.

Once you've understood the concept of data layer we'll setup GTM to your system!

Install this plugin Google Tag Manager Plugin

There are numerous plugins that let you integrate GTM into your WordPress site. There's the basic GTM implementation, but many of them come with similar features.

It could to be actually an actual Site Kit Google plugin. also has the ability to build the GTM container on your behalf!

Go to on the METHOD 1 link for details on how to install this Google Site Kit plugin. After that, you can choose to connect Google Tag Manager.

Configuring the GA4 Tag in Google Tag Manager

Once you have GTM installed and set up then you're now ready to start deploying the initial tag!

An important reminder: Google recently migrated the older GA4 Configuration tag to a standard Google Tag. If you've read other tutorials where you've encountered GA4 Configuration tags GA4 Configuration tag within GTM, it's not yet available..

When you login to the GTM workspace, you'll be prompted to log into. Click to create a brand-new tag. You can then select a name from the left.

It is suggested to use an example for an example, such as "Google Tags in GA4". This makes it simpler to determine exactly what the tag is doing in order to monitor what is happening within GA4. GA4 implementation.

Go to the tags tab, and select the option of creating an entirely new kind of tag. After that, you'll get a choice to select Google Analytics. On the next screen, you'll be presented with you with a variety of Google Analytics choices. Pick Google Tag here.

" decoding="async" width="1024" height="453" src="https://thousandsolutions.com/content/images/2023/09/google-tag-in-gtm-config-1024x453.png" alt="Google Analytics Tag Configuration Area. ">

You are able to create GA4 events to be used in the future. First thing you need to do is to ensure that Google Analytics is Google Analytics software firing.

Once you've made the correct Google Tag, you'll need to enter an ID code for you to use your Google Analytics Measurment ID.

The tag ID determines what Google determines which location is the most suitable to save the data from your website. This is the method to locate the GA4 measure ID.

Following step is to notify Google Tag Manager where you want the tag to appear on your WordPress website. The GTM container will be displayed on every webpage on your site. It is therefore possible to put GA4 tags on every webpage. GA4 tags on each page and more.

Within the Triggering Panel, choose the option to trigger every page.

Google tag for GA4 screenshot

The GA4 tag is the one you put on Your WordPress Membership Website

All you need to take care of is backing to your settings to the tag. Once you've done that, transfer your changes into the container you created.

There's the Submitbutton located on the left-hand side of the upper part of the GTM Workspace.

Presently, GA4 is collecting the details of every occasion. GA4 is the default for your website.

All of the software may be used to push basic information about objects to your database layer.

Additionally, the functions you defined within the GA4 option for monitoring data streams are also being monitored.

The system does not keep the market for e-commerce in its initial place. The system must take care of the issue...

How can you track Your Membership's revenues in GA4

Are you aware of all the discussion about data Layer? In order to track sales of memberships or other information it is essential to move this information to the Data Layer.

It will require additional programming. Additionally, you'll have to utilize Google Documentation. Google Documentation.

Two elements are essential to the design.

When you first start the process will require you to input the information about your purchase into the database layer after your purchase has been successfully completed. Below is an example software you can use for start"purchase" trigger "purchase" trigger

window.dataLayer = window.dataLayer || []; window.dataLayer.push( 'event': 'purchase', 'currency': 'USD', // use your currency 'value': 100.00, // total transaction value 'transaction_id': 'T12345', // unique transaction ID 'items': [ // array of purchased item objects 'item_id': 'SKU12345', 'item_name': 'Product Name', 'price': 50.00, 'quantity': 2 // ... other purchased items ] ); 

In the second stage, you can create an event-related tag in GTM to gather and send details from transactions included within GA4 reports. The settings of the tag within GTM could look like this:

  • Create a tag entirely made from scratch by defining the type of tag "GA4 Events".
  • The title of the event is, select "purchase".
  • The events that trigger an event are explained as follows:
  • Currency to currencyAThe|A|The||A|The} Data Layer Variable
  • value to a Data Layer VariableA Data Layer Variabledata layer variableData Layer Variabledata layer variable|Data Layer Variable|data layer variable}
  • transaction_id for ransaction_idA |||} Data Layer Variable
  • Items that will be recognized by the Data Layer VariableData Layer Variabledata layer variabledata layer variableData Layer Variabledata layer variable|Data Layer Variable|data layer variable}
  • Make a trigger using this tag, which is activated when the confirmation page of the order is displayed after a purchase has succeeded.

Do You Not Know an alternative?

Making use of GTM to incorporate GA4 tracking on the WordPress site is a challenging task.

This approach will help you understand the basics of analysis tracking along with an e-commerce sales report.

You'll still need create each record to be monitored. Think about the possible of the consequences should Google "flips your script" to you.

In this instance, the transition between GA3 (Universal Analytics) to GA4 was a cause for an outrage between the managers of the site and the marketing department.

If you are accountable for the monitoring of every strategy using GTM It is essential to stay attentive for any changes. In many companies, it may be a full-time job.

Are you confident there's an easier method? There is. There are two approaches for this to be done, using the aid of top software.

What are the suggestions you could do to reduce expenses? how long will it take to install GA4 to integrate with WordPress Membership Sites in addition to Online Business

Phew! Now we're at the tough part. If you've gone through the two alternatives previously described in making GA4 using WordPress and have come to the right spot. GA4 on WordPress could mean that you believe it's nothing more than the salary you make. You're right, it's not. Two of these alternatives could be called "stupid-easy".

Over the past decade, I've been researching websites and analytics software over the past 10 years.

I've participated in a variety of implementations that range from the free Google Analytics Legacy versions, to solutions for enterprise like Web Trends as well as Omniture SiteCatalyst (both prior to and towards and subsequent to the acquisition through the Adobe purchase).

as well as on Customer Data Platform solutions like Tealium for implementing analytics software. I've used the data layers before and I've found them to be amazing.

So, I'm confident in my assertion that the two plugins I've mentioned provide the most effective method of making use of GA4 for working in conjunction with WordPress.

Method 3 Method 3 "almost cost-free" way to integrate GA4 to WordPress by using WPCode Pro

As a college student at a college, I was offered the discount credit card known as"the "Starving student Card." It offered me discounts on Big Juan burritos at Taco Time. There could be other offers too. This isn't all that crucial.

This is why I should be able to label this"Starting Student. "Starving Student" technique to integrate GA4 into your site for signing up to GA4..

It's a good solution for budgeting, specifically in the case of college students that have an extremely tight budget. The way to do it:

Register with WPCode Pro and install it. WPCode Pro

WPCode homepage screenshot

There's also the version free of charge, named WPCodeLite. When you install GA4 within a website which is a paid one, you'll need some essential capabilities that are restricted for paid members.

For instance, you'll require Conversion Pixels as well as using an Advanced Locations feature in order to allow eCommercefeatures.

Plus! You can also employ WPCode Pro to add your social media tracking pixels.

There are numerous WordPress sites that use WPCode. WPCode has received a 4.9 score and is among the most highly-rated plugins you can find.

WPCode customer rating screenshot

In the initial phase, sign up to use WPCode Pro. (If it's only needed to utilize it on one site, then the Basic Plan comes with all the GA4 choices you require.)

It is essential to follow these steps in order to install the plugin, and finally upload the plugin to WordPress. WordPress website. If WPCode Pro is fully integrated to the plugin it'll detect the plugin. It's a huge time saver.

Set up WPCode Pro to enable GA4 on the WordPress Member Website. WordPress Membership Website

There is no need to include any code or scripts. WPCode Pro will set up and move e-commerce information into this layer.

It's not required to create anything with Google Tag Manager. Actually, WPCode completely eliminates the need to install Google Tag Manager on your WordPress site.

You only need to give WPCode Pro your GA4 measurement ID (in the field which appears to be blurred in the image below). WPCode Pro takes care of the other information. Your responsibility is to choose which types of adjustments you'd like to keep track of. I recommend keeping an eye on every event that can occur.

GA4 set up in WPCode

Once you're finished, it's done. You can then integrate GA4 on your membership site. Membership registrations on your site will be monitored all information gathered will go via GA4. GA4 report.

In the closing part of this blog, I'll speak about ways to locate data on membership conversion within GA4 reports. First, let me give an alternative, simple answer to anybody looking for an answer!

Method 4. can be the most adaptable and cost-effective method for the introduction of powerful GA4 monitoring features to WordPress Membership sites using MonsterInsights

The major drawback to WPCode (above) can be found in the fact that what WPCode (above) has the ability to transfer all information needed into the GA4 account that you've created. In order to access the data that you have on your account, it's necessary to log into your GA4 account. Then, you can access the GA4 interface, which is accessible to users.

The first reports are now available. The most current GA4 user interface has been deemed to be... garbage from the perspective of users who have used it.

It's the reason MonsterInsights is my top choice to complete a massive, large-scale GA4 installation. With MonsterInsights, it's possible to do these things with ease:

  • increased to GA4 Tracker and commerce There's no reason to worry about being unable to keep track of or tag the ideas you're likely to come up with nearer the time.
  • You can access your entire personal information from within access all of your personal information from within the WordPress administrator. It means that you won't need to use the dreadful GA4 interface to find crucial information in your database.
  • External links tracking It's easy to monitor the number of people that visit hyperlinks on your blog's webpage
  • Tracking affiliate Link Find the affiliate link getting the highest number of views
  • EU conformance included Users are able to sleep through the night with no worries about the possibility of paying a large fine to the EU should you infringe on the privacy rules in your nation.
  • Logged-in trackers of the users Discover how paid customers use your website differently from other websites.
  • Monitoring of the writer - Report on every blog's performance, as per the manner that is reported by the author
  • Zero Code Implementation There is no additional cost to install your tracking codes, or to set up of events.

Here is a quick overview. There are a myriad of choices which can assist you in making an affordable and simple choice.

It's not required to code. Results will be immediately available. There is no requirement to be a analyst or scientist to use MonsterInsights.

Create an account, then get MonsterInsights Professional costing less than the cost of Chipotle Burrito Each Month

The wizard to help you set up makes the installation process quick and simple.

MonsterInsights setup wizard in WordPress

The wizard is comprehensive yet extremely user-friendly to operate. This is the reason I don't provide a detailed description of every step.

Additionally, you will get a detailed step-by-step guide to complete the setup procedure in case you decide to avail the support. After you've finished the configuration process on the Addons page, ensure you include it using the MonsterInsights Ecommerce extension.

MonsterInsights recommended addons screen

There's nothing more to it.

It is recommended that the WordPress Membership website should be completely set up for GA4 monitoring. MonsterInsights has created the data layer an addition to the GA4 events you decide to keep track of when setting up the site.

Similar to what I've mentioned previously You don't have to log into your GA4 account to view your information. MonsterInsights will display your details directly in the admin area of WordPress.

GA4 Dashboard is available on the WordPress administrator page. GA4 Dashboard is accessible via from the WordPress administrator page.

Access to the details of your GA4 data to view your GA4 details within MonsterInsights. It is possible to see a summary of the details of your GA4 data through the widget made available to dashboards.

MonsterInsights WordPress admin data screen

You'll find plenty of details in Insights. "Insights" button found on the left of navigation.

A Perspective of your Data within Google Analytics

There are numerous options to select from, which include MonsterInsights that allows you to display your data through WordPress. To gain access to other options, you'll need to log into the account that you have created on the Google Analytics account and navigate to GA4 to open GA4's GA4 page.           ">

The image below is the result from a sandbox I've used in this course. There's a lot of info to share. If you're planning to get into GA4 and poke around for a while I'd suggest you make use of GA4 Test Account. GA4 Test Account. GA4 Test Account.

The final thought

Congrats! Congratulations! Congratulations! Congratulations! You have Google Google Analytics set up on your WordPress website for a membership. This can help expand your company's online presence.

This is the time to gain information about the kinds of people who come to your website and the way they're engaging with your site's content as well as the efficiency of your site in converting users into buyers.

If you're looking to learn the best ways to utilize Google Analytics We've written an article that outlines ways to utilize Google Analytics to improve the efficiency of your membership site.

The course for free is accessible at Google Analytics. Google Analytics website for those who want to maximize out of the program.

     Do you have questions regarding the use of Google Analytics along with the website's member? If so, you can send us an email with your suggestions here.

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