What Social Media Networks Are Right for Your Brand?

Nov 9, 2022

If you're brand new to the realm of eCommerce it's likely sure that you've considered creating one or more social media profiles for your brand. Social media evolves like wind, and if you think a Facebook Page suffices to connect with your clients... you're wrong, you could be in for a surprise.

There are ever increasing possibilities. Each network offers its own perks and perils and guidelines to follow.

Today, we're going to discuss how to decide what social media platform is the right fit for marketing your eCommerce company. We'll discuss why it's important to choose carefully, as well as a close examination of major platforms like Facebook, Twitter, Pinterest along with other platforms so you can evaluate the likelihood of them being an appropriate fit for your needs.

Important to choose the best network

As a store owner, your time is precious. There are many other things you have to do without throwing social media into the mix. However, since it's now an integral part of an effective marketing strategy and the presence of your company is valued from your clients, it's a necessity for your business.

It's not the case that says you have to be on every and every social media site but. In fact, in some cases, it is considered to be unnecessary to have the Pinterest page or a LinkedIn profile because people who visit their sites do not utilize the apps or social networks. And wasting time is something that you must beware of, as it prevents your attention from the actions that bring you the greatest amount of money.

This is why it's crucial to select the best social media platforms for your business. Picking the platforms where you stand the greatest possibility of connecting with your target audience, and even with your current customers will mean you'll use less time and make more profit. You won't have to fight for the same amount of time to achieve outcomes, neither. Think of it as picking the "path that has the most resistance" which is where you go that you'll have to perform most work in order to reap the highest profit?

If you carefully evaluate every network and selecting the best one to suit youdepending on where your clients are already, and where your business is most appropriate -- you'll be successful in being able to optimize your time , and make sure that your efforts result in the highest return on your investment. In this regard there are a few things to consider for each significant social media site, including who utilizes each to the types of content that can be made successful.

Facebook is the perfect platform to target advertising of your products

Facebook demographics. (Image credit: Pew Research Center)
Facebook demographics. (Image from Pew Research Center)

Over the last two years, Facebook has slowly reduced the organic reach of pages. The result is a drastic reduction in the exposure that their posts get in the News Feed, a change such that it caused a lot of anger the company required a FAQ about it. There are reports that suggest that most organic brand content is now able to only reach about 2% of their fans. This means fewer views, fewer clicks, as well as a decrease in revenue generated from the items or posts you post about on your Page.

This doesn't mean that you have to give up Facebook, however. If you've created an Page full of Likes, or you're noticing that your current page continuing to gain new followers with a regularity, you can certainly benefit from this crowd. But the best way to achieve this is via .

Now that Facebook is no longer reliable in delivering even your most interesting content and product news to its users, the best usage of the platform is to provide your most crucial news using the use of paid methods. It could mean increasing the visibility of posts on your site or, in other words, paying to push it to News Feeds. It could also mean targeting website visitors with an ad urging users to visit your site so they won't miss out on a good deal.

An example of a Facebook ad.
Example of an Facebook advertising.

The good thing about this form of Facebook utilization is it means that any brand can do it with about the same chance of achievement. Furthermore, promoted posts as well as remarketing advertisements are displayed to fans who are already fans or who have visited your website therefore they're highly relevant, targeted material -- and much more effective than an advertisement displayed to someone who's had no exposure to your brand previously.

The downside, of course, is that you have to spend money on advertising. If you have the proper information, the ads could be very effective and could earn you a lot of revenue.

Twitter is the best choice for creative posts, discussions and social interaction

19% of the total adult population use Twitter according to Pew research, and most are under 50. The network is limited in your updates to 140 characters has long been used by businesses, not just because the majority of their clients are on it. But does every brand need to have a presence on Twitter? Do certain brands have more success here over others?

In contrast to specific types of brands that are successful in Twitter, it appears that specific types of brand content influence how effective you are in this social media platform. One study found that videos outperformed images as well as links to tutorials and list blog posts beat all other types with regard to the amount of retweets they received. Another study found those who shared quotes gained 43percent more followers than the ones who didn't.

You'll get more RTs if your links lead to interesting content. (Image source: Quick Sprout)
You'll get more RTs If your links direct users to relevant content. (Image Source: Quick Sprout)

So if your eCommerce brand -- regardless of what it is that you are actually selling Tweets about interesting content, posts photos, and even provides motivational quotes (provided they are related in common with your business that is) It appears that you be more likely to attracting clicks, retweets, and new followers than those who aren't doing any of that.

This aside, Twitter is really the perfect platform for brands to engage in an open dialogue with their customers. Because it's accessible and widely-used and takes shorter time to write tweets than email You're bound to get questions, comments, and concerns on this page. If you respond quickly and appropriately, research shows that this positive experience can help motivate more sales. Make sure you are ready to listen to the comments and then respond accordingly!

Pinterest is the perfect place to find beauty, food, and fashion brand

Pinterest Pinterest, the social media platform that allows you to search for, discover, and save "creative ideas" through pins and continues to expand every year. The latest statistics reveal that about 28% of adult Internet users use this site.

The numbers may not be impressive by itself however, what's important regarding Pinterest is who is using it. According to eMarketer, 85% of Pinterest's total audience is comprised of females.

Pinterest has a mostly female audience. (Image credit: eMarketer)
Pinterest has a primarily women-oriented audience. (Image credit: eMarketer)

Also, take a look at this Millward Brown research and find that Pinterest users -- with 87% of which have purchased something they found on the site! -- say they use the site to find products to buy from five main categories: food, home decor, clothing/accessories, hair/beauty, and health/fitness.

Caption. (Image credit: Millward Brown)
Pinterest seems to be the one that drives most research-related pins and purchase later in the categories mentioned above. (Image source: Millward Brown)

What do these mean for your company? Well, if your online business sells goods in one of these five categories it's likely that you'll realize that Pinterest is the perfect fit for you. People are more likely to discover and repin content from the areas with an intention of purchasing, and If the content you're providing are attractive and unique there is a chance to get more sales from Pinterest than any other network.

Instagram: the best platform for brands with appealing physical items

About half of Instagram's 300 million monthly active users visit the site every day according to most recent research conducted on the Instagram-like social media site that is based on photos. Its widespread use by users and its simple platform for posting photos, and the fact that it is a great platform for brands and brands -- all content is ever blocked to be hidden, hidden, or not in the order you want them to appear on the feed, making Instagram an excellent choice for many eCommerce companies.

Instagram works best for those with a wide variety of products that lend themselves to photographs.
Instagram works best for those with a wide variety of items that can be used to create photos.

LinkedIn: suitable for culture, company news, as well as for advancing your career

LinkedIn is used currently by around 28% of internet users. It's also the only social platform where its users are significantly more likely to be in the 30-64 age bracket as opposed to those in the 18-29 range, and it's mostly populated by students at college.

This network is tricky for companies. As the vast majority of people use LinkedIn for career-related items like connecting with their colleagues as well as finding work, and occasionally reading content -- content that isn't connected to your brand may fall flat. LinkedIn's Company Pages are created to draw job-seekers and those interested in the brand you represent, therefore it's the only time you can benefit to promote yourself frequently.

Our LinkedIn page.
This is our LinkedIn Page.

Due to this, LinkedIn is ideal for its purpose of attracting customers to your business from a commercial perspective. The likelihood is that your users will follow you here as they are looking to purchase from you. Instead, they are much more likely to join you because they would like to join your organization or interact with you in some other way. Sharing company news, details on your culture, or sharing jobs will allow you to create the right image here.

These are the niche networks such as Vine, Snapchat, and Meerkat Be cautious

It's not difficult to become involved in social media trends. Each time you discover a new or emerging network, you're probably interested and excited to test every hot app to see if it works for your own use. Before you begin sending pictures to customers or streaming live video for your website users, think carefully about the potential long-term advantages from each of these new or niche networks.

An important aspect is worth being aware of is that new social media platforms are often created without any kind of brand standards, guidelines, or functions. As they're made with users in mind and not for companies brands, features that are brand-related tend to be implemented later in the process, and could restrict your activities, or even stop abruptly an opportunity to earn new revenue you've come to depend on.

Again, as we said before it is important to take your time. Don't make a decision to invest in an online social network just because it's trendy or is trending. Invest in one that you know your audience will be interested in, that has set standards for brands, and has clear long-term benefits for your company, like increased revenue or easier communication with customers.

How do you choose the best networks

Selecting the best social media channels you can promote your eCommerce business could be a challenge. Going into it there, you may be apprehensive of investing a lot of time and seeing little to any return or money on advertising that doesn't bring in sales. However, by researching beforehand and understanding what every platform offers, you stand an increased chance of succeeding with social media than a business who is a sign-up for all the options available.

This post should hopefully help you make the right choices. this article have provided you with a good starting point for choosing how to launch your social media presence.

If you've got any other queries about selecting the appropriate platforms for your company Contact us via the comments.